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Head-to-head · Customer Satisfaction Software

Qualtrics vs CustomerGauge

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Qualtrics #1 in Customer Satisfaction Software 9.3/10 Free plan · 30-day trial Free planFree trial✓ 0 of 3 features Visit Qualtrics
CustomerGauge #7 in Customer Satisfaction Software 8.5/10 Pricing on request ✓ 0 of 3 features Visit CustomerGauge

Qualtrics leads on 1 check, CustomerGauge on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.3/10
  • Free planonly Qualtrics
  • Free trialonly Qualtrics

Qualtrics scores higher on our rubric for customer satisfaction software: 9.3 against 8.5 out of 10; our editors rank them #1 and #7.

Qualtrics offers free plan; CustomerGauge doesn't.

Qualtrics is the better fit for teams wanting established, flexible survey research. CustomerGauge is the better fit for B2B enterprises linking feedback to renewals.

  • Qualtrics fits best

    Teams wanting established, flexible survey research

  • CustomerGauge fits best

    B2B enterprises linking feedback to renewals

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualtrics 9.3/10 Visit ↗ CustomerGauge 8.5/10 Visit ↗
At a glance
Editor score 9.3 8.5
Ranking #1 in Customer Satisfaction Software #7 in Customer Satisfaction Software
Best for Teams wanting established, flexible survey research B2B enterprises linking feedback to renewals
Pricing model Free plan + paid Paid
Starting price $420/mo —
Free plan ✓ (best) —
Free trial 30 days —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Community, Docs · 24/7 Email, Docs
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA GDPR, SSO/SAML, 2FA
Integrations 17 integrations 9 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Qualtrics 0/3 · CustomerGauge 0/3
Survey templates Not checked yet Not checked yet
Reporting dashboards Not checked yet Not checked yet
CRM integrations Not checked yet Not checked yet
Specs
Survey channels Not checked yet Not checked yet
Feedback analysis Not checked yet Not checked yet
Responses per month 500 Not checked yet
Our review
Pros
  • Multichannel distribution with branching and custom survey branding
  • Advanced analysis, dashboards, crosstabs, weighting, and text analysis
  • Respondent panels with demographic targeting and quotas
  • Combines account-level NPS and CSAT with revenue and renewal data
  • Uses behavior-triggered in-app surveys and AI-led interviews
  • Routes issues through closed-loop workflows and real-time churn alerts
Cons
  • Free plan is limited to one user, three surveys, 30 questions, and 500 responses
  • Strategic Research starts at $420 per month with annual billing
  • Custom enterprise pricing may vary by usage, region, and requirements
  • Pricing is sales-led and based on account base and activated modules
  • Enterprise focus may be excessive for smaller or simpler programs
  • Email and documentation are the listed support channels
Our verdict

Qualtrics is a cloud-based experience-management platform for customer, employee, product, brand, and market research. Its survey builder supports multiple question types, templates, skip logic, display logic, and branch logic. Teams can…

Read the review →

CustomerGauge is a cloud-based voice-of-customer and account-experience platform for B2B organizations. It collects NPS, CSAT and qualitative feedback through surveys, in-app prompts and AI-led interviews, then relates that input to…

Read the review →
  1. QualtricsCustomer Satisfaction Software 9.3Free plan · 30-day trial
  2. CustomerGaugeCustomer Satisfaction Software 8.5Pricing on request

Strengths and trade-offs

  • Qualtrics — where it wins

    • Multichannel distribution with branching and custom survey branding
    • Advanced analysis, dashboards, crosstabs, weighting, and text analysis
    • Respondent panels with demographic targeting and quotas

    Where it doesn't

    • Free plan is limited to one user, three surveys, 30 questions, and 500 responses
    • Strategic Research starts at $420 per month with annual billing
    • Custom enterprise pricing may vary by usage, region, and requirements

  • CustomerGauge — where it wins

    • Combines account-level NPS and CSAT with revenue and renewal data
    • Uses behavior-triggered in-app surveys and AI-led interviews
    • Routes issues through closed-loop workflows and real-time churn alerts

    Where it doesn't

    • Pricing is sales-led and based on account base and activated modules
    • Enterprise focus may be excessive for smaller or simpler programs
    • Email and documentation are the listed support channels

More comparisons

All customer satisfaction software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update