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Head-to-head · Customer Satisfaction Software

Qualtrics vs AskNicely

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Qualtrics #1 in Customer Satisfaction Software 9.3/10 Free plan · 30-day trial Free planFree trial✓ 0 of 3 features Visit Qualtrics
AskNicely #6 in Customer Satisfaction Software 8.6/10 Pricing on request ✓ 0 of 3 features Visit AskNicely

Qualtrics leads on 1 check, AskNicely on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.3/10
  • Free planonly Qualtrics
  • Free trialonly Qualtrics

Qualtrics scores higher on our rubric for customer satisfaction software: 9.3 against 8.6 out of 10; our editors rank them #1 and #6.

Qualtrics offers free plan; AskNicely doesn't.

Qualtrics is the better fit for teams wanting established, flexible survey research. AskNicely is the better fit for teams running multichannel NPS and CSAT programs.

  • Qualtrics fits best

    Teams wanting established, flexible survey research

  • AskNicely fits best

    Teams running multichannel NPS and CSAT programs

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualtrics 9.3/10 Visit ↗ AskNicely 8.6/10 Visit ↗
At a glance
Editor score 9.3 8.6
Ranking #1 in Customer Satisfaction Software #6 in Customer Satisfaction Software
Best for Teams wanting established, flexible survey research Teams running multichannel NPS and CSAT programs
Pricing model Free plan + paid Paid
Starting price $420/mo —
Free plan ✓ (best) —
Free trial 30 days —
Deployment Cloud Cloud, Mobile
Platforms Web Web
Support Tickets, Community, Docs · 24/7 Email, Live chat, Docs
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA SOC 2, GDPR, SSO/SAML, 2FA
Integrations 17 integrations 200+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Qualtrics 0/3 · AskNicely 0/3
Survey templates Not checked yet Not checked yet
Reporting dashboards Not checked yet Not checked yet
CRM integrations Not checked yet Not checked yet
Specs
Survey channels Not checked yet Not checked yet
Feedback analysis Not checked yet Not checked yet
Responses per month 500 Not checked yet
Our review
Pros
  • Multichannel distribution with branching and custom survey branding
  • Advanced analysis, dashboards, crosstabs, weighting, and text analysis
  • Respondent panels with demographic targeting and quotas
  • Collects NPS, CSAT, CES, and star ratings across five channels
  • Automates follow-ups, alerts, assignments, and response-based workflows
  • Connects with CRM, helpdesk, messaging, and dashboard tools
Cons
  • Free plan is limited to one user, three surveys, 30 questions, and 500 responses
  • Strategic Research starts at $420 per month with annual billing
  • Custom enterprise pricing may vary by usage, region, and requirements
  • Plan prices require a sales conversation
  • No free trial is offered
  • In-app and white-label surveys require the Transform plan
Our verdict

Qualtrics is a cloud-based experience-management platform for customer, employee, product, brand, and market research. Its survey builder supports multiple question types, templates, skip logic, display logic, and branch logic. Teams can…

Read the review →

AskNicely is a cloud-based customer experience platform for service businesses, especially multi-location organizations and frontline teams. It gathers NPS, CSAT, CES, and five-star feedback through email, SMS, web, mobile-app, and kiosk…

Read the review →
  1. QualtricsCustomer Satisfaction Software 9.3Free plan · 30-day trial
  2. AskNicelyCustomer Satisfaction Software 8.6Pricing on request

Strengths and trade-offs

  • Qualtrics — where it wins

    • Multichannel distribution with branching and custom survey branding
    • Advanced analysis, dashboards, crosstabs, weighting, and text analysis
    • Respondent panels with demographic targeting and quotas

    Where it doesn't

    • Free plan is limited to one user, three surveys, 30 questions, and 500 responses
    • Strategic Research starts at $420 per month with annual billing
    • Custom enterprise pricing may vary by usage, region, and requirements

  • AskNicely — where it wins

    • Collects NPS, CSAT, CES, and star ratings across five channels
    • Automates follow-ups, alerts, assignments, and response-based workflows
    • Connects with CRM, helpdesk, messaging, and dashboard tools

    Where it doesn't

    • Plan prices require a sales conversation
    • No free trial is offered
    • In-app and white-label surveys require the Transform plan
  • Qualtrics9.3/10 · Free plan · 30-day trial

    A broad research suite with free entry, advanced analysis, panels, and multichannel distribution.

    Visit QualtricsFull verdict →
  • AskNicely8.6/10 · Pricing on request

    A mature multichannel feedback suite with deep workflows, analytics, and integrations.

    Visit AskNicelyFull verdict →

More comparisons

All customer satisfaction software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update