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Head-to-head · Customer Satisfaction Software

Medallia vs CustomerGauge

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Medallia #3 in Customer Satisfaction Software 8.9/10 Pricing on request ✓ 0 of 3 features Visit Medallia
CustomerGauge #7 in Customer Satisfaction Software 8.5/10 Pricing on request ✓ 0 of 3 features Visit CustomerGauge

Medallia leads on 0 checks, CustomerGauge on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMedallia · 8.9/10

Medallia scores higher on our rubric for customer satisfaction software: 8.9 against 8.5 out of 10; our editors rank them #3 and #7.

Medallia is the better fit for enterprises managing feedback across channels. CustomerGauge is the better fit for B2B enterprises linking feedback to renewals.

  • Medallia fits best

    Enterprises managing feedback across channels

  • CustomerGauge fits best

    B2B enterprises linking feedback to renewals

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Side by side

Feature Medallia 8.9/10 Visit ↗ CustomerGauge 8.5/10 Visit ↗
At a glance
Editor score 8.9 8.5
Ranking #3 in Customer Satisfaction Software #7 in Customer Satisfaction Software
Best for Enterprises managing feedback across channels B2B enterprises linking feedback to renewals
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Live chat, Phone, Tickets, Community, Docs Email, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA GDPR, SSO/SAML, 2FA
Integrations 7 integrations 9 integrations
Built for Enterprise, Mid-market Mid-market, Enterprise
Features Medallia 0/3 · CustomerGauge 0/3
Survey templates Not checked yet Not checked yet
Reporting dashboards Not checked yet Not checked yet
CRM integrations Not checked yet Not checked yet
Specs
Survey channels Not checked yet Not checked yet
Feedback analysis Not checked yet Not checked yet
Responses per month Not checked yet Not checked yet
Our review
Pros
  • Combines NPS and in-app feedback with text and sentiment analysis
  • Turns feedback into alerts, cases and closed-loop workflows
  • Offers APIs, business-system integrations and enterprise compliance
  • Combines account-level NPS and CSAT with revenue and renewal data
  • Uses behavior-triggered in-app surveys and AI-led interviews
  • Routes issues through closed-loop workflows and real-time churn alerts
Cons
  • Pricing requires contacting sales
  • Its breadth may exceed the needs of teams seeking a narrow survey tool
  • Setup and administration may require coordination across enterprise teams
  • Pricing is sales-led and based on account base and activated modules
  • Enterprise focus may be excessive for smaller or simpler programs
  • Email and documentation are the listed support channels
Our verdict

Medallia Experience Cloud brings customer and employee feedback into an experience-management program, with support for other programs such as citizen and patient experience. It is aimed at mid-market and enterprise organizations…

Read the review →

CustomerGauge is a cloud-based voice-of-customer and account-experience platform for B2B organizations. It collects NPS, CSAT and qualitative feedback through surveys, in-app prompts and AI-led interviews, then relates that input to…

Read the review →
  1. MedalliaCustomer Satisfaction Software 8.9Pricing on request
  2. CustomerGaugeCustomer Satisfaction Software 8.5Pricing on request

Strengths and trade-offs

  • Medallia — where it wins

    • Combines NPS and in-app feedback with text and sentiment analysis
    • Turns feedback into alerts, cases and closed-loop workflows
    • Offers APIs, business-system integrations and enterprise compliance

    Where it doesn't

    • Pricing requires contacting sales
    • Its breadth may exceed the needs of teams seeking a narrow survey tool
    • Setup and administration may require coordination across enterprise teams

  • CustomerGauge — where it wins

    • Combines account-level NPS and CSAT with revenue and renewal data
    • Uses behavior-triggered in-app surveys and AI-led interviews
    • Routes issues through closed-loop workflows and real-time churn alerts

    Where it doesn't

    • Pricing is sales-led and based on account base and activated modules
    • Enterprise focus may be excessive for smaller or simpler programs
    • Email and documentation are the listed support channels

More comparisons

All customer satisfaction software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update