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Head-to-head · Consumer Insights Platforms

Qualtrics vs Conjointly

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Qualtrics #1 in Consumer Insights Platforms 9.3/10 Free plan · 30-day trial Free planFree trial✓ 1 of 1 features Visit Qualtrics
Conjointly #8 in Consumer Insights Platforms 8.4/10 Free plan Free plan✓ 0 of 1 features Visit Conjointly

Qualtrics leads on 0 checks, Conjointly on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.3/10
  • Free planboth
  • Free trialonly Qualtrics
  • Most featuresQualtrics · 1 of 1

Qualtrics scores higher on our rubric for consumer insights platforms: 9.3 against 8.4 out of 10; our editors rank them #1 and #8.

Qualtrics is the better fit for teams needing broad survey-led research and analytics. Conjointly is the better fit for teams needing conjoint and flexible survey research.

  • Qualtrics fits best

    Teams needing broad survey-led research and analytics

  • Conjointly fits best

    Teams needing conjoint and flexible survey research

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualtrics 9.3/10 Visit ↗ Conjointly 8.4/10 Visit ↗
At a glance
Editor score 9.3 8.4
Ranking #1 in Consumer Insights Platforms #8 in Consumer Insights Platforms
Best for Teams needing broad survey-led research and analytics Teams needing conjoint and flexible survey research
Pricing model Free plan + paid Free plan + paid
Starting price $420/mo —
Free plan ✓ ✓
Free trial 30 days —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Community, Docs · 24/7 Email, Live chat, Docs
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR
Integrations 17 integrations 4 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Qualtrics 1/1 · Conjointly 0/1
Audience panel ✓ (best) Not checked yet
Specs
Research methods Not checked yet Not checked yet
Audience targeting Not checked yet Not checked yet
Data analysis Not checked yet Not checked yet
Supported languages Not checked yet Not checked yet
Named integrations Not checked yet Not checked yet
Our review
Pros
  • Distributes surveys through email, web, social, QR, anonymous links, and SMS
  • Combines statistical, text, and audio/video analysis with dashboards
  • Offers respondent panels with demographic targeting and quotas
  • Unlimited surveys and questions, including on the free Basic tier
  • Combines conjoint, sampling, segmentation, and product and pricing tests
  • API, exports, and integrations with four named research platforms
Cons
  • Free plan is limited to one user, three active surveys, and 500 responses
  • Strategic Research starts at $420/month with annual billing
  • Custom pricing and response-volume focus may not suit simple survey needs
  • Basic limits advanced-method analytics to 20 responses
  • Professional starts at $2,895 per team annually
  • The Ultimate plan costs $10,000 per year
Our verdict

Qualtrics supports customer, employee, product, brand, and market research, bringing survey design, distribution, response analysis, and reporting into a cloud platform. Its range reaches beyond collection: teams can use question logic,…

Read the review →

Conjointly is an online market research platform for B2C and B2B teams, agencies, startups, SMEs, and enterprises. It brings survey creation together with respondent sourcing, conjoint analysis, segmentation, product and pricing studies,…

Read the review →
  1. QualtricsConsumer Insights Platforms 9.3Free plan · 30-day trial
  2. ConjointlyConsumer Insights Platforms 8.4Free plan

Strengths and trade-offs

  • Qualtrics — where it wins

    • Distributes surveys through email, web, social, QR, anonymous links, and SMS
    • Combines statistical, text, and audio/video analysis with dashboards
    • Offers respondent panels with demographic targeting and quotas

    Where it doesn't

    • Free plan is limited to one user, three active surveys, and 500 responses
    • Strategic Research starts at $420/month with annual billing
    • Custom pricing and response-volume focus may not suit simple survey needs

  • Conjointly — where it wins

    • Unlimited surveys and questions, including on the free Basic tier
    • Combines conjoint, sampling, segmentation, and product and pricing tests
    • API, exports, and integrations with four named research platforms

    Where it doesn't

    • Basic limits advanced-method analytics to 20 responses
    • Professional starts at $2,895 per team annually
    • The Ultimate plan costs $10,000 per year

More comparisons

All consumer insights platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update