NIQ vs Conjointly

NIQ9.1Visit Conjointly8.4Visit

Higher score NIQ #2 in Consumer Insights Platforms 9.1/10 Pricing on request ✓ 0 of 1 features Visit NIQ

vs

Conjointly #8 in Consumer Insights Platforms 8.4/10 Free plan Free plan✓ 0 of 1 features Visit Conjointly

• NIQ fits best

  Enterprises seeking broad consumer and market insights

• Conjointly fits best

  Teams needing conjoint and flexible survey research

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Side by side

Feature	NIQ 9.1/10 Visit ↗	Conjointly 8.4/10 Visit ↗
At a glance
Editor score	9.1	8.4
Ranking	#2 in Consumer Insights Platforms	#8 in Consumer Insights Platforms
Best for	Enterprises seeking broad consumer and market insights	Teams needing conjoint and flexible survey research
Pricing model	Paid	Free plan + paid
Starting price	Pricing on request	—
Free plan	Not checked yet	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features NIQ 0/1 · Conjointly 0/1
Audience panel	Not checked yet	Not checked yet
Specs
Research methods	Not checked yet	Not checked yet
Audience targeting	Not checked yet	Not checked yet
Data analysis	Not checked yet	Not checked yet
Supported languages	Not checked yet	Not checked yet
Named integrations	Not checked yet	Not checked yet
Our review
Pros	Measures markets across in-store and online channels Combines panels, surveys, interviews and research communities Covers brand, media, pricing and promotion analytics	Unlimited surveys and questions, including on the free Basic tier Combines conjoint, sampling, segmentation, and product and pricing tests API, exports, and integrations with four named research platforms
Cons	Pricing is handled through contact with sales Its portfolio is enterprise-oriented rather than self-serve Cloud is the listed deployment option	Basic limits advanced-method analytics to 20 responses Professional starts at $2,895 per team annually The Ultimate plan costs $10,000 per year
Our verdict	NIQ brings market measurement and consumer research together for brands, retailers, manufacturers, media companies and financial institutions. Its portfolio spans in-store and online market measurement, buying-behavior insights, panels,… Read the review →	Conjointly is an online market research platform for B2C and B2B teams, agencies, startups, SMEs, and enterprises. It brings survey creation together with respondent sourcing, conjoint analysis, segmentation, product and pricing studies,… Read the review →

Strengths and trade-offs

• NIQ — where it wins

  • Measures markets across in-store and online channels
  • Combines panels, surveys, interviews and research communities
  • Covers brand, media, pricing and promotion analytics

  Where it doesn't

  • Pricing is handled through contact with sales
  • Its portfolio is enterprise-oriented rather than self-serve
  • Cloud is the listed deployment option

• Conjointly — where it wins

  • Unlimited surveys and questions, including on the free Basic tier
  • Combines conjoint, sampling, segmentation, and product and pricing tests
  • API, exports, and integrations with four named research platforms

  Where it doesn't

  • Basic limits advanced-method analytics to 20 responses
  • Professional starts at $2,895 per team annually
  • The Ultimate plan costs $10,000 per year

• NIQ9.1/10 · Pricing on request

  A broad research and measurement portfolio for brands, retailers and other large organizations.

  Visit NIQFull verdict →
• Conjointly8.4/10 · Free plan

  A broad research toolkit with a free survey tier and paid access to advanced methods.

  Visit ConjointlyFull verdict →