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Head-to-head · Consumer Insights Platforms

Kantar Marketplace vs Conjointly

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Kantar Marketplace #3 in Consumer Insights Platforms 9.0/10 Pricing on request ✓ 0 of 1 features Visit Kantar
Conjointly #8 in Consumer Insights Platforms 8.4/10 Free plan Free plan✓ 0 of 1 features Visit Conjointly

Kantar Marketplace leads on 0 checks, Conjointly on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKantar Marketplace · 9.0/10
  • Free planonly Conjointly

Kantar Marketplace scores higher on our rubric for consumer insights platforms: 9.0 against 8.4 out of 10; our editors rank them #3 and #8.

Kantar Marketplace is the better fit for teams wanting self-serve studies with expert support. Conjointly is the better fit for teams needing conjoint and flexible survey research.

  • Kantar Marketplace fits best

    Teams wanting self-serve studies with expert support

  • Conjointly fits best

    Teams needing conjoint and flexible survey research

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Kantar Marketplace 9.0/10 Visit ↗ Conjointly 8.4/10 Visit ↗
At a glance
Editor score 9.0 8.4
Ranking #3 in Consumer Insights Platforms #8 in Consumer Insights Platforms
Best for Teams wanting self-serve studies with expert support Teams needing conjoint and flexible survey research
Pricing model Paid Free plan + paid
Starting price — —
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs · 24/7 Email, Live chat, Docs
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Kantar Marketplace 0/1 · Conjointly 0/1
Audience panel Not checked yet Not checked yet
Specs
Research methods Not checked yet Not checked yet
Audience targeting Not checked yet Not checked yet
Data analysis Not checked yet Not checked yet
Supported languages Not checked yet Not checked yet
Named integrations Not checked yet Not checked yet
Our review
Pros
  • Verified respondent audiences with panel and conjoint access
  • Dashboards, custom tables, benchmarks, and editable exports
  • Self-serve studies can include optional expert service
  • Unlimited surveys and questions, including on the free Basic tier
  • Combines conjoint, sampling, segmentation, and product and pricing tests
  • API, exports, and integrations with four named research platforms
Cons
  • Save-when-committing plan requires upfront budget commitment
  • Cloud platform is accessed through the web
  • Capabilities may vary by solution and market
  • Basic limits advanced-method analytics to 20 responses
  • Professional starts at $2,895 per team annually
  • The Ultimate plan costs $10,000 per year
Our verdict

Kantar Marketplace is a cloud-based market research platform for insights professionals, marketers, and agencies. It supports studies across advertising, innovation and product development, media, brand insights, and customer experience.…

Read the review →

Conjointly is an online market research platform for B2C and B2B teams, agencies, startups, SMEs, and enterprises. It brings survey creation together with respondent sourcing, conjoint analysis, segmentation, product and pricing studies,…

Read the review →
  1. Kantar MarketplaceConsumer Insights Platforms 9.0Pricing on request
  2. ConjointlyConsumer Insights Platforms 8.4Free plan

Strengths and trade-offs

  • Kantar Marketplace — where it wins

    • Verified respondent audiences with panel and conjoint access
    • Dashboards, custom tables, benchmarks, and editable exports
    • Self-serve studies can include optional expert service

    Where it doesn't

    • Save-when-committing plan requires upfront budget commitment
    • Cloud platform is accessed through the web
    • Capabilities may vary by solution and market

  • Conjointly — where it wins

    • Unlimited surveys and questions, including on the free Basic tier
    • Combines conjoint, sampling, segmentation, and product and pricing tests
    • API, exports, and integrations with four named research platforms

    Where it doesn't

    • Basic limits advanced-method analytics to 20 responses
    • Professional starts at $2,895 per team annually
    • The Ultimate plan costs $10,000 per year
  • Kantar Marketplace9.0/10 · Pricing on request

    Self-serve and expert-assisted studies with verified audiences and advanced reporting.

    Visit KantarFull verdict →
  • Conjointly8.4/10 · Free plan

    A broad research toolkit with a free survey tier and paid access to advanced methods.

    Visit ConjointlyFull verdict →

More comparisons

All consumer insights platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update