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Head-to-head · Consumer Insights Platforms

Kantar Marketplace vs Attest

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Kantar Marketplace #3 in Consumer Insights Platforms 9.0/10 Pricing on request ✓ 0 of 1 features Visit Kantar
Attest #5 in Consumer Insights Platforms 8.7/10 Pricing on request ✓ 0 of 1 features Visit Attest

Kantar Marketplace leads on 0 checks, Attest on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKantar Marketplace · 9.0/10

Kantar Marketplace scores higher on our rubric for consumer insights platforms: 9.0 against 8.7 out of 10; our editors rank them #3 and #5.

Kantar Marketplace is the better fit for teams wanting self-serve studies with expert support. Attest is the better fit for teams combining quantitative surveys and qualitative.

  • Kantar Marketplace fits best

    Teams wanting self-serve studies with expert support

  • Attest fits best

    Teams combining quantitative surveys and qualitative

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Side by side

Feature Kantar Marketplace 9.0/10 Visit ↗ Attest 8.7/10 Visit ↗
At a glance
Editor score 9.0 8.7
Ranking #3 in Consumer Insights Platforms #5 in Consumer Insights Platforms
Best for Teams wanting self-serve studies with expert support Teams combining quantitative surveys and qualitative
Pricing model Paid Paid
Starting price — —
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs · 24/7 Live chat, Docs
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Kantar Marketplace 0/1 · Attest 0/1
Audience panel Not checked yet Not checked yet
Specs
Research methods Not checked yet Not checked yet
Audience targeting Not checked yet Not checked yet
Data analysis Not checked yet Not checked yet
Supported languages Not checked yet Not checked yet
Named integrations Not checked yet Not checked yet
Our review
Pros
  • Verified respondent audiences with panel and conjoint access
  • Dashboards, custom tables, benchmarks, and editable exports
  • Self-serve studies can include optional expert service
  • Combines surveys, AI-moderated interviews and respondent targeting
  • Supports statistical analysis, segmentation, crosstabs and qualitative themes
  • Connects results with Power BI, Tableau, Looker, Omni and Snowflake
Cons
  • Save-when-committing plan requires upfront budget commitment
  • Cloud platform is accessed through the web
  • Capabilities may vary by solution and market
  • Pricing requires booking a demo or contacting sales
  • Cloud deployment only, with web and API access
  • Results API access is currently limited to a smaller customer cohort by request
Our verdict

Kantar Marketplace is a cloud-based market research platform for insights professionals, marketers, and agencies. It supports studies across advertising, innovation and product development, media, brand insights, and customer experience.…

Read the review →

Attest is a cloud consumer market research platform for global B2C brands and research, marketing, brand and product teams. It combines quantitative survey creation with audience targeting, demographic filters, quotas and sample-size…

Read the review →
  1. Kantar MarketplaceConsumer Insights Platforms 9.0Pricing on request
  2. AttestConsumer Insights Platforms 8.7Pricing on request

Strengths and trade-offs

  • Kantar Marketplace — where it wins

    • Verified respondent audiences with panel and conjoint access
    • Dashboards, custom tables, benchmarks, and editable exports
    • Self-serve studies can include optional expert service

    Where it doesn't

    • Save-when-committing plan requires upfront budget commitment
    • Cloud platform is accessed through the web
    • Capabilities may vary by solution and market

  • Attest — where it wins

    • Combines surveys, AI-moderated interviews and respondent targeting
    • Supports statistical analysis, segmentation, crosstabs and qualitative themes
    • Connects results with Power BI, Tableau, Looker, Omni and Snowflake

    Where it doesn't

    • Pricing requires booking a demo or contacting sales
    • Cloud deployment only, with web and API access
    • Results API access is currently limited to a smaller customer cohort by request
  • Kantar Marketplace9.0/10 · Pricing on request

    Self-serve and expert-assisted studies with verified audiences and advanced reporting.

    Visit KantarFull verdict →
  • Attest8.7/10 · Pricing on request

    Attest brings quantitative surveys, qualitative interviews and analysis into one research platform.

    Visit AttestFull verdict →

More comparisons

All consumer insights platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update