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Head-to-head · Consumer Insights Platforms

Kantar Marketplace vs Zappi

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Kantar Marketplace #3 in Consumer Insights Platforms 9.0/10 Pricing on request ✓ 0 of 1 features Visit Kantar
Zappi #7 in Consumer Insights Platforms 8.5/10 Pricing on request ✓ 1 of 1 features Visit Zappi

Kantar Marketplace leads on 0 checks, Zappi on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKantar Marketplace · 9.0/10
  • Most featuresZappi · 1 of 1

Kantar Marketplace scores higher on our rubric for consumer insights platforms: 9.0 against 8.5 out of 10; our editors rank them #3 and #7.

Kantar Marketplace is the better fit for teams wanting self-serve studies with expert support. Zappi is the better fit for teams standardizing product, ad, and brand research.

  • Kantar Marketplace fits best

    Teams wanting self-serve studies with expert support

  • Zappi fits best

    Teams standardizing product, ad, and brand research

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Kantar Marketplace 9.0/10 Visit ↗ Zappi 8.5/10 Visit ↗
At a glance
Editor score 9.0 8.5
Ranking #3 in Consumer Insights Platforms #7 in Consumer Insights Platforms
Best for Teams wanting self-serve studies with expert support Teams standardizing product, ad, and brand research
Pricing model Paid Paid
Starting price — —
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs · 24/7 Email, Tickets, Docs · 24/7
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Kantar Marketplace 0/1 · Zappi 1/1
Audience panel Not checked yet ✓ (best)
Specs
Research methods Not checked yet Not checked yet
Audience targeting Not checked yet Not checked yet
Data analysis Not checked yet Not checked yet
Supported languages Not checked yet Not checked yet
Named integrations Not checked yet Not checked yet
Our review
Pros
  • Verified respondent audiences with panel and conjoint access
  • Dashboards, custom tables, benchmarks, and editable exports
  • Self-serve studies can include optional expert service
  • Covers product innovation, advertising, and brand-health research
  • Combines audience selection with configurable survey logic
  • Offers AI-assisted reports, analysis, benchmarking, and exports
Cons
  • Save-when-committing plan requires upfront budget commitment
  • Cloud platform is accessed through the web
  • Capabilities may vary by solution and market
  • Sales-led Premium and Enterprise packages require a sales conversation
  • Research is funded through separate credits
  • Focuses on research workflows rather than a broad analytics stack
Our verdict

Kantar Marketplace is a cloud-based market research platform for insights professionals, marketers, and agencies. It supports studies across advertising, innovation and product development, media, brand insights, and customer experience.…

Read the review →

For brands and insights teams that need repeatable consumer research across product innovation, advertising, and brand health, Zappi brings configurable studies into a cloud-based platform. Teams can select respondent audiences, request…

Read the review →
  1. Kantar MarketplaceConsumer Insights Platforms 9.0Pricing on request
  2. ZappiConsumer Insights Platforms 8.5Pricing on request

Strengths and trade-offs

  • Kantar Marketplace — where it wins

    • Verified respondent audiences with panel and conjoint access
    • Dashboards, custom tables, benchmarks, and editable exports
    • Self-serve studies can include optional expert service

    Where it doesn't

    • Save-when-committing plan requires upfront budget commitment
    • Cloud platform is accessed through the web
    • Capabilities may vary by solution and market

  • Zappi — where it wins

    • Covers product innovation, advertising, and brand-health research
    • Combines audience selection with configurable survey logic
    • Offers AI-assisted reports, analysis, benchmarking, and exports

    Where it doesn't

    • Sales-led Premium and Enterprise packages require a sales conversation
    • Research is funded through separate credits
    • Focuses on research workflows rather than a broad analytics stack
  • Kantar Marketplace9.0/10 · Pricing on request

    Self-serve and expert-assisted studies with verified audiences and advanced reporting.

    Visit KantarFull verdict →
  • Zappi8.5/10 · Pricing on request

    A configurable research platform for product, advertising, and brand studies.

    Visit ZappiFull verdict →

More comparisons

All consumer insights platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update