Zappi
Zappi: A managed research platform with sampling, survey logic, analysis and AI reporting. Ranked #32 of 131 in Survey Software by our editors (6.0/10); pricing: Pricing on request; best for managed research with audience sampling.
At a glance
- Editor score6.0 / 10
- PricingPricing on request
- Best forManaged research with audience sampling
- Free planNo
- Logic branchingYes
- Founded2012 · London, United Kingdom
- Facts checked20 Sep 2026
Where it wins
- Audience sampling with Zappi and custom audiences
- Routing, piping, quality checks and bot detection
- Automated analysis, benchmarking and AI-generated reports
Where it doesn't
- No free plan
- Subscription and research-credit pricing requires a sales conversation
- Web-only platform coverage
Our verdict on Zappi
Zappi is a web-based consumer insights platform for brands and research teams conducting product innovation research, advertising development, brand tracking and ad-hoc surveys. It combines configurable survey creation with audience sampling, respondent quality checks, response analysis, benchmarking and reporting. Researchers can use custom questions, multiple question formats, answer routing and piping to build studies for varied research needs. The platform is best suited to teams that want managed access to audiences and a broader workflow for launching, analyzing and reporting on research.
The published plans are Premium and Enterprise, and both include unlimited users, access to Zappi solutions, a custom branded domain, automated reporting and advanced analytics, plus Zappi and custom audiences. Enterprise extends this with unlimited users across global teams and unlimited teamspaces. Research credits and organizational wallets support study launches, while the pricing model is contact sales rather than a self-serve purchase. There is no free plan, so Zappi fits organizations prepared to scope research needs with the vendor rather than individual users seeking a low-commitment survey tool.
Zappi’s main strength is breadth within consumer research: it covers survey logic, question formats, quality checks, sampling, charts, filtering, analysis, AI-generated research reports, benchmarking and custom norms. That range makes it suitable for teams managing recurring research programs or combining several study types in one environment. Its web-only delivery and sales-led pricing narrow the fit for buyers seeking desktop or mobile apps, transparent subscription costs or a simple standalone form builder. Choose Zappi when audience access and managed insight workflows matter most; choose a more focused survey product when basic collection and straightforward self-service are the priority.
Your product? Our editors can test Zappi in depth and publish a review, labelled as paid · from $149/mo →
Zappi pricing
All 2 Zappi plans and prices →
Zappi fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Responses included | Not verified |
| Questions per survey | Not verified |
| Logic branching | Yes |
| Custom branding | Yes |
| Response analytics | Yes |
| API access | Not verified |
| Respondent panel | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | ISO 27001, GDPR |
| Support | Email, Tickets, Docs · 24/7 |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request (source) |
| Website | zappi.io |
| Facts checked | 20 Sep 2026 |
Alternatives to Zappi
- SurveyMonkeyA broad survey platform combining branching, analytics, branding, integrations, and audience access.9.4
- QualtricsAdvanced survey research for teams that need logic, analysis, panels, and API access.9.3
- Zoho SurveyA low-cost survey platform with logic, offline collection, reporting, and Zoho integrations.9.1
Also Ranked In
Zappi is ranked in 7 of our directories.
Used Zappi? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Zappi for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Zappi is listed in our Survey Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/zappi/"><img src="https://www.itechguides.com/best/badge/zappi.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update