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Head-to-head · Consumer Insights Platforms

Qualtrics vs Suzy

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Qualtrics #1 in Consumer Insights Platforms 9.3/10 Free plan · 30-day trial Free planFree trial✓ 1 of 1 features Visit Qualtrics
Suzy #6 in Consumer Insights Platforms 8.6/10 Pricing on request ✓ 0 of 1 features Visit Suzy

Qualtrics leads on 0 checks, Suzy on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.3/10
  • Free planonly Qualtrics
  • Free trialonly Qualtrics
  • Most featuresQualtrics · 1 of 1

Qualtrics scores higher on our rubric for consumer insights platforms: 9.3 against 8.6 out of 10; our editors rank them #1 and #6.

Qualtrics is the better fit for teams needing broad survey-led research and analytics. Suzy is the better fit for consumer brands needing varied research methods.

  • Qualtrics fits best

    Teams needing broad survey-led research and analytics

  • Suzy fits best

    Consumer brands needing varied research methods

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualtrics 9.3/10 Visit ↗ Suzy 8.6/10 Visit ↗
At a glance
Editor score 9.3 8.6
Ranking #1 in Consumer Insights Platforms #6 in Consumer Insights Platforms
Best for Teams needing broad survey-led research and analytics Consumer brands needing varied research methods
Pricing model Free plan + paid Paid
Starting price $420/mo Pricing on request
Free plan ✓ (best) Not checked yet
Free trial 30 days —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Community, Docs · 24/7 Email, Docs
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA SOC 2, ISO 27001, 2FA
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Qualtrics 1/1 · Suzy 0/1
Audience panel ✓ (best) Not checked yet
Specs
Research methods Not checked yet Not checked yet
Audience targeting Not checked yet Not checked yet
Data analysis Not checked yet Not checked yet
Supported languages Not checked yet Not checked yet
Named integrations Not checked yet Not checked yet
Our review
Pros
  • Distributes surveys through email, web, social, QR, anonymous links, and SMS
  • Combines statistical, text, and audio/video analysis with dashboards
  • Offers respondent panels with demographic targeting and quotas
  • Combines quantitative surveys with interviews, focus groups, and in-home testing
  • Supports respondent targeting, recruitment, scheduling, and incentives
  • Offers concept, package, pricing, flavor, scent, and AI heatmap testing
Cons
  • Free plan is limited to one user, three active surveys, and 500 responses
  • Strategic Research starts at $420/month with annual billing
  • Custom pricing and response-volume focus may not suit simple survey needs
  • Sales-led pricing requires prospects to contact Suzy
  • Cloud-based access is limited to the web platform
  • Its breadth may exceed the needs of teams seeking a narrow research tool
Our verdict

Qualtrics supports customer, employee, product, brand, and market research, bringing survey design, distribution, response analysis, and reporting into a cloud platform. Its range reaches beyond collection: teams can use question logic,…

Read the review →

Suzy brings quantitative and qualitative consumer research into one cloud-based platform for brands and research teams. Its methods include surveys, remote in-depth interviews, virtual focus groups, and in-home usage testing, with…

Read the review →
  1. QualtricsConsumer Insights Platforms 9.3Free plan · 30-day trial
  2. SuzyConsumer Insights Platforms 8.6Pricing on request

Strengths and trade-offs

  • Qualtrics — where it wins

    • Distributes surveys through email, web, social, QR, anonymous links, and SMS
    • Combines statistical, text, and audio/video analysis with dashboards
    • Offers respondent panels with demographic targeting and quotas

    Where it doesn't

    • Free plan is limited to one user, three active surveys, and 500 responses
    • Strategic Research starts at $420/month with annual billing
    • Custom pricing and response-volume focus may not suit simple survey needs

  • Suzy — where it wins

    • Combines quantitative surveys with interviews, focus groups, and in-home testing
    • Supports respondent targeting, recruitment, scheduling, and incentives
    • Offers concept, package, pricing, flavor, scent, and AI heatmap testing

    Where it doesn't

    • Sales-led pricing requires prospects to contact Suzy
    • Cloud-based access is limited to the web platform
    • Its breadth may exceed the needs of teams seeking a narrow research tool
  • Qualtrics9.3/10 · Free plan · 30-day trial

    A broad research suite for teams that need more than survey collection.

    Visit QualtricsFull verdict →
  • Suzy8.6/10 · Pricing on request

    A mixed-methods research platform for brands that need consumer feedback in varied formats.

    Visit SuzyFull verdict →

More comparisons

All consumer insights platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update