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Head-to-head · Consumer Insights Platforms

Zappi vs Conjointly

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Zappi #7 in Consumer Insights Platforms 8.5/10 Pricing on request ✓ 1 of 1 features Visit Zappi
Conjointly #8 in Consumer Insights Platforms 8.4/10 Free plan Free plan✓ 0 of 1 features Visit Conjointly

Zappi leads on 0 checks, Conjointly on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZappi · 8.5/10
  • Free planonly Conjointly
  • Most featuresZappi · 1 of 1

Zappi scores higher on our rubric for consumer insights platforms: 8.5 against 8.4 out of 10; our editors rank them #7 and #8.

Conjointly offers free plan; Zappi doesn't.

Zappi is the better fit for teams standardizing product, ad, and brand research. Conjointly is the better fit for teams needing conjoint and flexible survey research.

  • Zappi fits best

    Teams standardizing product, ad, and brand research

  • Conjointly fits best

    Teams needing conjoint and flexible survey research

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zappi 8.5/10 Visit ↗ Conjointly 8.4/10 Visit ↗
At a glance
Editor score 8.5 8.4
Ranking #7 in Consumer Insights Platforms #8 in Consumer Insights Platforms
Best for Teams standardizing product, ad, and brand research Teams needing conjoint and flexible survey research
Pricing model Paid Free plan + paid
Starting price — —
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Tickets, Docs · 24/7 Email, Live chat, Docs
Compliance ISO 27001, GDPR SOC 2, ISO 27001, GDPR
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Zappi 1/1 · Conjointly 0/1
Audience panel ✓ (best) Not checked yet
Specs
Research methods Not checked yet Not checked yet
Audience targeting Not checked yet Not checked yet
Data analysis Not checked yet Not checked yet
Supported languages Not checked yet Not checked yet
Named integrations Not checked yet Not checked yet
Our review
Pros
  • Covers product innovation, advertising, and brand-health research
  • Combines audience selection with configurable survey logic
  • Offers AI-assisted reports, analysis, benchmarking, and exports
  • Unlimited surveys and questions, including on the free Basic tier
  • Combines conjoint, sampling, segmentation, and product and pricing tests
  • API, exports, and integrations with four named research platforms
Cons
  • Sales-led Premium and Enterprise packages require a sales conversation
  • Research is funded through separate credits
  • Focuses on research workflows rather than a broad analytics stack
  • Basic limits advanced-method analytics to 20 responses
  • Professional starts at $2,895 per team annually
  • The Ultimate plan costs $10,000 per year
Our verdict

For brands and insights teams that need repeatable consumer research across product innovation, advertising, and brand health, Zappi brings configurable studies into a cloud-based platform. Teams can select respondent audiences, request…

Read the review →

Conjointly is an online market research platform for B2C and B2B teams, agencies, startups, SMEs, and enterprises. It brings survey creation together with respondent sourcing, conjoint analysis, segmentation, product and pricing studies,…

Read the review →
  1. ZappiConsumer Insights Platforms 8.5Pricing on request
  2. ConjointlyConsumer Insights Platforms 8.4Free plan

Strengths and trade-offs

  • Zappi — where it wins

    • Covers product innovation, advertising, and brand-health research
    • Combines audience selection with configurable survey logic
    • Offers AI-assisted reports, analysis, benchmarking, and exports

    Where it doesn't

    • Sales-led Premium and Enterprise packages require a sales conversation
    • Research is funded through separate credits
    • Focuses on research workflows rather than a broad analytics stack

  • Conjointly — where it wins

    • Unlimited surveys and questions, including on the free Basic tier
    • Combines conjoint, sampling, segmentation, and product and pricing tests
    • API, exports, and integrations with four named research platforms

    Where it doesn't

    • Basic limits advanced-method analytics to 20 responses
    • Professional starts at $2,895 per team annually
    • The Ultimate plan costs $10,000 per year

More comparisons

All consumer insights platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update