Head-to-head · Chat Api
PubNub Chat vs Gupshup
PubNub Chat leads on 2 checks, Gupshup on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scorePubNub Chat · 7.3/10
- Free planonly PubNub Chat
- Most featuresPubNub Chat · 1 of 4
PubNub Chat scores higher on our rubric for chat api: 7.3 against 7.2 out of 10; our editors rank them #4 and #5.
PubNub Chat offers free plan; Gupshup doesn't. PubNub Chat offers moderation tools; Gupshup doesn't publish it.
PubNub Chat is the better fit for teams adding custom chat across app platforms. Gupshup is the better fit for businesses building cross-channel messaging bots.
- PubNub Chat fits best
Teams adding custom chat across app platforms
- Gupshup fits best
Businesses building cross-channel messaging bots
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Side by side
| Feature | PubNub Chat 7.3/10 Visit ↗ | Gupshup 7.2/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.3 | 7.2 |
| Ranking | #4 in Chat Api | #5 in Chat Api |
| Best for | Teams adding custom chat across app platforms | Businesses building cross-channel messaging bots |
| Pricing model | Free plan + paid | Paid |
| Starting price | $98/mo | Not published |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Deployment | Cloud, Mobile, Desktop | Cloud |
| Platforms | Web, iOS, Android, Windows, macOS, Linux | Web |
| Integrations | 8 integrations | 500+ integrations |
| Features PubNub Chat 1/4 · Gupshup 0/4 | ||
| Group chat | Not published | Not published |
| Self-hosted option | Not published | Not published |
| End-to-end encryption | Not published | Not published |
| Moderation tools | ✓ (best) | Not published |
| Specs | ||
| SDK platforms | JavaScript, Kotlin, Swift, Unity, Unreal | Not published |
| Group size limit | Not published | Not published |
| Our review | ||
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| Our verdict | PubNub Chat is a developer SDK for adding real-time chat to mobile apps, games, browsers, and other applications. It suits teams that want to build chat into a custom interface rather than adopt a ready-made messaging product.… Read the review → |
Gupshup is a conversational AI and messaging platform for businesses building customer engagement, marketing, commerce, and support experiences. It is aimed at mid-market and enterprise teams that want to automate conversations across… Read the review → |
Strengths and trade-offs
PubNub Chat — where it wins
- Supports direct, group, and public conversations with real-time messaging
- Includes presence, typing indicators, history, reactions, and threads
- Framework integrations span React, Vue, Angular, Electron, and more
Where it doesn't
- Starter costs $98 per month after the free plan
- Free plan is limited to 200 MAU or 1M transactions
- Advanced analytics, monitoring, and custom integrations require Pro
Gupshup — where it wins
- Visual and code-based bot builders support different creation workflows.
- Deploy journeys across WhatsApp, Instagram, SMS, web, RCS, and voice.
- Live-agent handoff, analytics, and 500 integrations extend bot operations.
Where it doesn't
- The $0.001 messaging fee applies to all messages.
- WhatsApp fees are billed at actuals and vary by country and message type.
- Its focus is chatbot journeys and multichannel messaging, not in-app chat APIs.
- PubNub Chat7.3/10 · Free plan · paid from $98/mo
A flexible chat SDK with broad conversation tools and a free entry plan.
Visit PubNubFull verdict → - Gupshup7.2/10 · From $0.00
Build AI-assisted chatbot journeys and deploy them across messaging channels.
Visit GupshupFull verdict →
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All chat api comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update






