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Head-to-head · Chat Api

PubNub Chat vs Gupshup

  • Updated Sep 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score PubNub Chat #4 in Chat Api 7.3/10 Free plan · paid from $98/mo Free plan✓ 1 of 4 features Visit PubNub
Gupshup #5 in Chat Api 7.2/10 From $0.00 ✓ 0 of 4 features Visit Gupshup

PubNub Chat leads on 2 checks, Gupshup on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePubNub Chat · 7.3/10
  • Free planonly PubNub Chat
  • Most featuresPubNub Chat · 1 of 4

PubNub Chat scores higher on our rubric for chat api: 7.3 against 7.2 out of 10; our editors rank them #4 and #5.

PubNub Chat offers free plan; Gupshup doesn't. PubNub Chat offers moderation tools; Gupshup doesn't publish it.

PubNub Chat is the better fit for teams adding custom chat across app platforms. Gupshup is the better fit for businesses building cross-channel messaging bots.

  • PubNub Chat fits best

    Teams adding custom chat across app platforms

  • Gupshup fits best

    Businesses building cross-channel messaging bots

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature PubNub Chat 7.3/10 Visit ↗ Gupshup 7.2/10 Visit ↗
At a glance
Editor score 7.3 7.2
Ranking #4 in Chat Api #5 in Chat Api
Best for Teams adding custom chat across app platforms Businesses building cross-channel messaging bots
Pricing model Free plan + paid Paid
Starting price $98/mo Not published
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile, Desktop Cloud
Platforms Web, iOS, Android, Windows, macOS, Linux Web
Integrations 8 integrations 500+ integrations
Features PubNub Chat 1/4 · Gupshup 0/4
Group chat Not published Not published
Self-hosted option Not published Not published
End-to-end encryption Not published Not published
Moderation tools ✓ (best) Not published
Specs
SDK platforms JavaScript, Kotlin, Swift, Unity, Unreal Not published
Group size limit Not published Not published
Our review
Pros
  • Supports direct, group, and public conversations with real-time messaging
  • Includes presence, typing indicators, history, reactions, and threads
  • Framework integrations span React, Vue, Angular, Electron, and more
  • Visual and code-based bot builders support different creation workflows.
  • Deploy journeys across WhatsApp, Instagram, SMS, web, RCS, and voice.
  • Live-agent handoff, analytics, and 500 integrations extend bot operations.
Cons
  • Starter costs $98 per month after the free plan
  • Free plan is limited to 200 MAU or 1M transactions
  • Advanced analytics, monitoring, and custom integrations require Pro
  • The $0.001 messaging fee applies to all messages.
  • WhatsApp fees are billed at actuals and vary by country and message type.
  • Its focus is chatbot journeys and multichannel messaging, not in-app chat APIs.
Our verdict

PubNub Chat is a developer SDK for adding real-time chat to mobile apps, games, browsers, and other applications. It suits teams that want to build chat into a custom interface rather than adopt a ready-made messaging product.…

Read the review →

Gupshup is a conversational AI and messaging platform for businesses building customer engagement, marketing, commerce, and support experiences. It is aimed at mid-market and enterprise teams that want to automate conversations across…

Read the review →
  1. PubNub ChatChat Api 7.3Free plan · paid from $98/mo
  2. GupshupChat Api 7.2From $0.00

Strengths and trade-offs

  • PubNub Chat — where it wins

    • Supports direct, group, and public conversations with real-time messaging
    • Includes presence, typing indicators, history, reactions, and threads
    • Framework integrations span React, Vue, Angular, Electron, and more

    Where it doesn't

    • Starter costs $98 per month after the free plan
    • Free plan is limited to 200 MAU or 1M transactions
    • Advanced analytics, monitoring, and custom integrations require Pro
  • Gupshup — where it wins

    • Visual and code-based bot builders support different creation workflows.
    • Deploy journeys across WhatsApp, Instagram, SMS, web, RCS, and voice.
    • Live-agent handoff, analytics, and 500 integrations extend bot operations.

    Where it doesn't

    • The $0.001 messaging fee applies to all messages.
    • WhatsApp fees are billed at actuals and vary by country and message type.
    • Its focus is chatbot journeys and multichannel messaging, not in-app chat APIs.
  • PubNub Chat7.3/10 · Free plan · paid from $98/mo

    A flexible chat SDK with broad conversation tools and a free entry plan.

    Visit PubNubFull verdict →
  • Gupshup7.2/10 · From $0.00

    Build AI-assisted chatbot journeys and deploy them across messaging channels.

    Visit GupshupFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update