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Head-to-head · Chat Api

Sendbird Chat vs Gupshup

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Sendbird Chat #2 in Chat Api 8.8/10 Paid ✓ 1 of 4 features Visit Sendbird
Gupshup #4 in Chat Api 8.6/10 Paid ✓ 0 of 4 features Visit Gupshup

Sendbird Chat leads on 0 checks, Gupshup on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSendbird Chat · 8.8/10
  • Most featuresSendbird Chat · 1 of 4

Sendbird Chat scores higher on our rubric for chat api: 8.8 against 8.6 out of 10; our editors rank them #2 and #4.

Sendbird Chat is the better fit for teams building chat into web, mobile, or game apps. Gupshup is the better fit for businesses building cross-channel messaging bots.

  • Sendbird Chat fits best

    Teams building chat into web, mobile, or game apps

  • Gupshup fits best

    Businesses building cross-channel messaging bots

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Side by side

Feature Sendbird Chat 8.8/10 Visit ↗ Gupshup 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #2 in Chat Api #4 in Chat Api
Best for Teams building chat into web, mobile, or game apps Businesses building cross-channel messaging bots
Pricing model Paid Paid
Starting price $349/mo $0.001/unit usage-based
Free plan — —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Integrations 2 integrations 500+ integrations
Features Sendbird Chat 1/4 · Gupshup 0/4
Group chat Not checked yet Not checked yet
Self-hosted option Not checked yet Not checked yet
End-to-end encryption Not checked yet Not checked yet
Moderation tools ✓ (best) Not checked yet
Specs
SDK platforms iOS, Android, JavaScript, Flutter, Unity, Unreal, .NET Not checked yet
Group size limit Not checked yet Not checked yet
Our review
Pros
  • Supports one-to-one, group, open, and supergroup channels
  • Includes offline messaging, search, receipts, rich media, and push notifications
  • Offers moderation tools, analytics, data export, and post-event webhooks
  • Visual and code-based bot builders support different creation workflows.
  • Deploy journeys across WhatsApp, Instagram, SMS, web, RCS, and voice.
  • Live-agent handoff, analytics, and 500 integrations extend bot operations.
Cons
  • No permanent free plan; paid pricing starts at $349 per month billed annually
  • Translation, data export, image moderation, and supergroup channels require Pro
  • Enterprise pricing is custom
  • The $0.001 messaging fee applies to all messages.
  • WhatsApp fees are billed at actuals and vary by country and message type.
  • Its focus is chatbot journeys and multichannel messaging, not in-app chat APIs.
Our verdict

Sendbird Chat provides SDKs, UI kits, a Platform API, and messaging infrastructure for adding real-time chat to web, mobile, game, and other applications. It suits teams that need more than basic direct messaging: channel options include…

Read the review →

Gupshup is a conversational AI and messaging platform for businesses building customer engagement, marketing, commerce, and support experiences. It is aimed at mid-market and enterprise teams that want to automate conversations across…

Read the review →
  1. Sendbird ChatChat Api 8.8Paid
  2. GupshupChat Api 8.6Paid

Strengths and trade-offs

  • Sendbird Chat — where it wins

    • Supports one-to-one, group, open, and supergroup channels
    • Includes offline messaging, search, receipts, rich media, and push notifications
    • Offers moderation tools, analytics, data export, and post-event webhooks

    Where it doesn't

    • No permanent free plan; paid pricing starts at $349 per month billed annually
    • Translation, data export, image moderation, and supergroup channels require Pro
    • Enterprise pricing is custom

  • Gupshup — where it wins

    • Visual and code-based bot builders support different creation workflows.
    • Deploy journeys across WhatsApp, Instagram, SMS, web, RCS, and voice.
    • Live-agent handoff, analytics, and 500 integrations extend bot operations.

    Where it doesn't

    • The $0.001 messaging fee applies to all messages.
    • WhatsApp fees are billed at actuals and vary by country and message type.
    • Its focus is chatbot journeys and multichannel messaging, not in-app chat APIs.

More comparisons

All chat api comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update