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Head-to-head · Chat Api

Twilio Conversations vs Gupshup

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Twilio Conversations #1 in Chat Api 9.2/10 Free plan Free plan✓ 1 of 4 features Visit Twilio
Gupshup #4 in Chat Api 8.6/10 Paid ✓ 0 of 4 features Visit Gupshup

Twilio Conversations leads on 1 check, Gupshup on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTwilio Conversations · 9.2/10
  • Free planonly Twilio Conversations
  • Most featuresTwilio Conversations · 1 of 4

Twilio Conversations scores higher on our rubric for chat api: 9.2 against 8.6 out of 10; our editors rank them #1 and #4.

Twilio Conversations offers free plan; Gupshup doesn't.

Twilio Conversations is the better fit for teams building chat plus SMS and messaging channels. Gupshup is the better fit for businesses building cross-channel messaging bots.

  • Twilio Conversations fits best

    Teams building chat plus SMS and messaging channels

  • Gupshup fits best

    Businesses building cross-channel messaging bots

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Side by side

Feature Twilio Conversations 9.2/10 Visit ↗ Gupshup 8.6/10 Visit ↗
At a glance
Editor score 9.2 8.6
Ranking #1 in Chat Api #4 in Chat Api
Best for Teams building chat plus SMS and messaging channels Businesses building cross-channel messaging bots
Pricing model Free plan + paid Paid
Starting price — $0.001/unit usage-based
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Integrations 3 integrations 500+ integrations
Features Twilio Conversations 1/4 · Gupshup 0/4
Group chat Not checked yet Not checked yet
Self-hosted option Not checked yet Not checked yet
End-to-end encryption Not checked yet Not checked yet
Moderation tools ✓ (best) Not checked yet
Specs
SDK platforms web, iOS, Android Not checked yet
Group size limit Not checked yet Not checked yet
Our review
Pros
  • Connects chat, SMS, MMS, WhatsApp, and Facebook Messenger conversations
  • REST APIs and JavaScript, iOS, and Android client SDKs
  • Supports presence, typing indicators, push notifications, and delivery receipts
  • Visual and code-based bot builders support different creation workflows.
  • Deploy journeys across WhatsApp, Instagram, SMS, web, RCS, and voice.
  • Live-agent handoff, analytics, and 500 integrations extend bot operations.
Cons
  • Pay-as-you-go pricing applies from 201 to 5,000 monthly active users
  • Additional media storage is priced separately
  • Its multichannel API focus may be more than a chat-only product needs
  • The $0.001 messaging fee applies to all messages.
  • WhatsApp fees are billed at actuals and vary by country and message type.
  • Its focus is chatbot journeys and multichannel messaging, not in-app chat APIs.
Our verdict

Twilio Conversations is a cloud messaging API for developers building one-to-one or multiparty conversations into applications. It brings chat, SMS, MMS, WhatsApp, and Facebook Messenger into a shared conversation layer, with use cases…

Read the review →

Gupshup is a conversational AI and messaging platform for businesses building customer engagement, marketing, commerce, and support experiences. It is aimed at mid-market and enterprise teams that want to automate conversations across…

Read the review →
  1. Twilio ConversationsChat Api 9.2Free plan
  2. GupshupChat Api 8.6Paid

Strengths and trade-offs

  • Twilio Conversations — where it wins

    • Connects chat, SMS, MMS, WhatsApp, and Facebook Messenger conversations
    • REST APIs and JavaScript, iOS, and Android client SDKs
    • Supports presence, typing indicators, push notifications, and delivery receipts

    Where it doesn't

    • Pay-as-you-go pricing applies from 201 to 5,000 monthly active users
    • Additional media storage is priced separately
    • Its multichannel API focus may be more than a chat-only product needs

  • Gupshup — where it wins

    • Visual and code-based bot builders support different creation workflows.
    • Deploy journeys across WhatsApp, Instagram, SMS, web, RCS, and voice.
    • Live-agent handoff, analytics, and 500 integrations extend bot operations.

    Where it doesn't

    • The $0.001 messaging fee applies to all messages.
    • WhatsApp fees are billed at actuals and vary by country and message type.
    • Its focus is chatbot journeys and multichannel messaging, not in-app chat APIs.

More comparisons

All chat api comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update