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Head-to-head · Chat Api

Gupshup vs Agora Chat

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Gupshup #4 in Chat Api 8.6/10 Paid ✓ 0 of 4 features Visit Gupshup
Agora Chat #6 in Chat Api 8.3/10 Free plan Free plan✓ 1 of 4 features Visit Agora Chat

Gupshup leads on 0 checks, Agora Chat on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGupshup · 8.6/10
  • Free planonly Agora Chat
  • Most featuresAgora Chat · 1 of 4

Gupshup scores higher on our rubric for chat api: 8.6 against 8.3 out of 10; our editors rank them #4 and #6.

Agora Chat offers free plan; Gupshup doesn't.

Gupshup is the better fit for businesses building cross-channel messaging bots. Agora Chat is the better fit for apps needing rich media and large-community chat.

  • Gupshup fits best

    Businesses building cross-channel messaging bots

  • Agora Chat fits best

    Apps needing rich media and large-community chat

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Gupshup 8.6/10 Visit ↗ Agora Chat 8.3/10 Visit ↗
At a glance
Editor score 8.6 8.3
Ranking #4 in Chat Api #6 in Chat Api
Best for Businesses building cross-channel messaging bots Apps needing rich media and large-community chat
Pricing model Paid Free plan + paid
Starting price $0.001/unit usage-based $349/mo
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud, Desktop, Mobile
Platforms Web Web, Windows, iOS, Android
Integrations 500+ integrations 2 integrations
Features Gupshup 0/4 · Agora Chat 1/4
Group chat Not checked yet Not checked yet
Self-hosted option Not checked yet Not checked yet
End-to-end encryption Not checked yet Not checked yet
Moderation tools Not checked yet ✓ (best)
Specs
SDK platforms Not checked yet Android, iOS, Web, Windows, Flutter, React Native, Unity
Group size limit Not checked yet Not checked yet
Our review
Pros
  • Visual and code-based bot builders support different creation workflows.
  • Deploy journeys across WhatsApp, Instagram, SMS, web, RCS, and voice.
  • Live-agent handoff, analytics, and 500 integrations extend bot operations.
  • Supports one-to-one, group, and large-community messaging
  • Rich media, offline delivery, receipts, translation, and moderation
  • SDK coverage spans web, mobile, desktop, Flutter, React Native, and Unity
Cons
  • The $0.001 messaging fee applies to all messages.
  • WhatsApp fees are billed at actuals and vary by country and message type.
  • Its focus is chatbot journeys and multichannel messaging, not in-app chat APIs.
  • Starter and Pro plans charge $0.05 per user beyond included thresholds
  • Enterprise requires a minimum commitment of 100,000 monthly active users
  • Analytics integrations are centered on Agora Analytics and Datadog
Our verdict

Gupshup is a conversational AI and messaging platform for businesses building customer engagement, marketing, commerce, and support experiences. It is aimed at mid-market and enterprise teams that want to automate conversations across…

Read the review →

Agora Chat is a real-time messaging SDK and API from Agora, Inc. It targets developers adding private, group, or large-community chat to mobile, web, desktop, and cross-platform applications. Use cases named by the vendor include…

Read the review →
  1. GupshupChat Api 8.6Paid
  2. Agora ChatChat Api 8.3Free plan

Strengths and trade-offs

  • Gupshup — where it wins

    • Visual and code-based bot builders support different creation workflows.
    • Deploy journeys across WhatsApp, Instagram, SMS, web, RCS, and voice.
    • Live-agent handoff, analytics, and 500 integrations extend bot operations.

    Where it doesn't

    • The $0.001 messaging fee applies to all messages.
    • WhatsApp fees are billed at actuals and vary by country and message type.
    • Its focus is chatbot journeys and multichannel messaging, not in-app chat APIs.

  • Agora Chat — where it wins

    • Supports one-to-one, group, and large-community messaging
    • Rich media, offline delivery, receipts, translation, and moderation
    • SDK coverage spans web, mobile, desktop, Flutter, React Native, and Unity

    Where it doesn't

    • Starter and Pro plans charge $0.05 per user beyond included thresholds
    • Enterprise requires a minimum commitment of 100,000 monthly active users
    • Analytics integrations are centered on Agora Analytics and Datadog

More comparisons

All chat api comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update