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– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Web Analytics Tools

Matomo vs Visitor Analytics (TWIPLA)

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Matomo #2 in Web Analytics Tools 9.2/10 Free plan · 21-day trial Free planFree trial✓ 5 of 5 features Visit Matomo
Visitor Analytics (TWIPLA) #34 in Web Analytics Tools 5.9/10 Free plan · 30-day trial Free planFree trial✓ 5 of 5 features Visit TWIPLA

Matomo leads on 0 checks, Visitor Analytics (TWIPLA) on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMatomo · 9.2/10
  • Free planboth
  • Free trialboth

Matomo scores higher on our rubric for web analytics tools: 9.2 against 5.9 out of 10; our editors rank them #2 and #34.

Matomo is the better fit for self-hosted and privacy-conscious analytics. Visitor Analytics (TWIPLA) is the better fit for small sites wanting many analytics features cheaply.

  • Matomo fits best

    Self-hosted and privacy-conscious analytics

  • Visitor Analytics (TWIPLA) fits best

    Small sites wanting many analytics features cheaply

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Side by side

Feature Matomo 9.2/10 Visit ↗ Visitor Analytics (TWIPLA) 5.9/10 Visit ↗
At a glance
Editor score 9.2 5.9
Ranking #2 in Web Analytics Tools #34 in Web Analytics Tools
Best for Self-hosted and privacy-conscious analytics Small sites wanting many analytics features cheaply
Pricing model Free plan + paid Free plan + paid
Starting price €230/mo $2.39/mo
Free plan ✓ ✓
Free trial 21 days 30 days
Free trial length 21 days · no card needed 30 days · no card needed
Deployment Cloud, Self-hosted, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Community, Docs Docs, Community
Compliance ISO 27001, GDPR, SSO/SAML GDPR
Integrations 100+ integrations 7 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Matomo 5/5 · Visitor Analytics (TWIPLA) 5/5
Event tracking ✓ ✓
Conversion funnels ✓ ✓
Session recordings ✓ ✓
Ecommerce tracking ✓ ✓
API access ✓ ✓
Specs
Monthly visitor limit Not checked yet 400 visitors
Data retention Not checked yet Extended
Our review
Pros
  • Free Community edition with unlimited users and hits
  • Combines funnels, ecommerce, replay, testing, APIs, and segmentation
  • Supports web, mobile, API, and self-hosted deployments
  • Combines analytics, recordings, funnels, heatmaps, and ecommerce tracking
  • Free plan, 30-day trial, and annual pricing from $2.39/month
  • Includes privacy modes, dashboards, exports, APIs, polls, and surveys
Cons
  • Paid plan limits vary by users and monthly hits
  • Advanced capabilities are reserved for higher tiers
  • Self-hosting requires an organization to run its own infrastructure
  • Free plan is capped at 400 monthly page views
  • Fixed paid plans limit page views, events, funnels, and recordings
  • Custom limits and API access require the Custom Enterprise plan
Our verdict

Matomo is a web and mobile analytics platform for businesses, organizations, and individuals that want traffic reporting with privacy controls and deployment choice. Its feature set covers real-time visitor reports, event tracking,…

Read the review →

Visitor Analytics, now branded TWIPLA, is a web analytics and website-intelligence platform for businesses, agencies, and SaaS platforms. It combines website statistics and real-time analytics with event tracking, session recordings,…

Read the review →
  1. MatomoWeb Analytics Tools 9.2Free plan · 21-day trial
  2. Visitor Analytics (TWIPLA)Web Analytics Tools 5.9Free plan · 30-day trial

Strengths and trade-offs

  • Matomo — where it wins

    • Free Community edition with unlimited users and hits
    • Combines funnels, ecommerce, replay, testing, APIs, and segmentation
    • Supports web, mobile, API, and self-hosted deployments

    Where it doesn't

    • Paid plan limits vary by users and monthly hits
    • Advanced capabilities are reserved for higher tiers
    • Self-hosting requires an organization to run its own infrastructure

  • Visitor Analytics (TWIPLA) — where it wins

    • Combines analytics, recordings, funnels, heatmaps, and ecommerce tracking
    • Free plan, 30-day trial, and annual pricing from $2.39/month
    • Includes privacy modes, dashboards, exports, APIs, polls, and surveys

    Where it doesn't

    • Free plan is capped at 400 monthly page views
    • Fixed paid plans limit page views, events, funnels, and recordings
    • Custom limits and API access require the Custom Enterprise plan
  • Matomo9.2/10 · Free plan · 21-day trial

    A broad, privacy-focused analytics platform with free self-hosting and paid expansion tiers.

    Visit MatomoFull verdict →
  • Visitor Analytics (TWIPLA)5.9/10 · Free plan · 30-day trial

    A low-cost analytics suite combining traffic data, behavior tools, ecommerce, and privacy controls.

    Visit TWIPLAFull verdict →

More comparisons

All web analytics tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update