Head-to-head · Route Planning Software
Map My Customers vs Badger Maps
Map My Customers leads on 0 checks, Badger Maps on 1, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMap My Customers · 8.4/10
- Lowest starting priceBadger Maps · $58/user/mo
- Free trialonly Badger Maps
Map My Customers scores higher on our rubric for route planning software: 8.4 against 8.3 out of 10; our editors rank them #6 and #7.
Badger Maps is cheaper to start at $58/user/mo against $99/user/mo.
Map My Customers is the better fit for premium field-intelligence teams with CRM workflows. Badger Maps is the better fit for sales reps prioritizing mapping and CRM connectivity.
- Map My Customers fits best
Premium field-intelligence teams with CRM workflows
- Badger Maps fits best
Sales reps prioritizing mapping and CRM connectivity
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Side by side
| Feature | Map My Customers 8.4/10 Visit ↗ | Badger Maps 8.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.4 | 8.3 |
| Ranking | #6 in Route Planning Software | #7 in Route Planning Software |
| Best for | Premium field-intelligence teams with CRM workflows | Sales reps prioritizing mapping and CRM connectivity |
| Pricing model | Paid | Paid |
| Starting price | $99/user/mo | $58/user/mo (best) |
| Free plan | — | — |
| Free trial | — | 14 days |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Phone, Docs | Email, Phone, Live chat, Docs |
| Compliance | SOC 2, GDPR, HIPAA, SSO/SAML | GDPR, HIPAA, SSO/SAML |
| Integrations | 11 integrations | 2,000+ integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Map My Customers 1/6 · Badger Maps 1/6 | ||
| Sales visit scheduling | Not checked yet | Not checked yet |
| Territory management | ✓ | ✓ |
| Appointment time windows | Not checked yet | Not checked yet |
| Offline mobile access | Not checked yet | Not checked yet |
| Multi-day planning | Not checked yet | Not checked yet |
| CRM integrations | Not checked yet | Not checked yet |
| Specs | ||
| Users included | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Map My Customers is a field sales execution platform for outside sales teams, sales managers, and operations leaders. It brings territory mapping, route planning, activity capture, GPS-verified visit check-ins, CRM synchronization, and… Read the review → |
Badger Maps is a mobile-first field sales platform for outside sales representatives, managers, and operations teams. It brings sales mapping, account visualization, route planning, lead generation, territory management, visit scheduling,… Read the review → |
Strengths and trade-offs
Map My Customers — where it wins
- Optimizes multi-stop routes with real-time traffic data
- Combines territory management, check-ins, and offline mobile workflows
- Connects with Salesforce, HubSpot, Dynamics 365, and other CRM tools
Where it doesn't
- Starts at $99 per user per month with annual billing
- No free plan is available
- Advanced intelligence features require higher-priced plans
Badger Maps — where it wins
- Optimizes multi-stop routes for up to 120 stops
- Two-way real-time CRM synchronization across major platforms
- Combines territories, check-ins, lead generation, and field reporting
Where it doesn't
- Starts at $58 per user monthly with annual billing
- No offline mobile access
- Enterprise features require higher-priced plans
- Map My Customers8.4/10 · Paid
A feature-rich field sales platform with strong CRM connectivity and premium pricing.
Try Map My CustomersFull verdict → - Badger Maps8.3/10 · 14-day trial
A sales-focused route planner with CRM sync, territory tools, and optimization for up to 120 stops.
Visit Badger MapsFull verdict →
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All route planning software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update