Head-to-head · Product Review Software
Loox vs Okendo
Loox leads on 0 checks, Okendo on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreLoox · 8.0/10
- Free planboth
- Free trialonly Okendo
- Most featuresOkendo · 4 of 4
Loox scores higher on our rubric for product review software: 8.0 against 7.7 out of 10; our editors rank them #7 and #10.
On review request channels, Okendo gives you Multichannel where Loox offers Email.
Loox is the better fit for visual-first Shopify stores seeking reviews and referrals. Okendo is the better fit for brands needing AI and review syndication.
- Loox fits best
Visual-first Shopify stores seeking reviews and referrals
- Okendo fits best
Brands needing AI and review syndication
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Side by side
| Feature | Loox 8.0/10 Visit ↗ | Okendo 7.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.0 | 7.7 |
| Ranking | #7 in Product Review Software | #10 in Product Review Software |
| Best for | Visual-first Shopify stores seeking reviews and referrals | Brands needing AI and review syndication |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | — | — |
| Free plan | ✓ | ✓ |
| Free trial | — | 14 days |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Integrations | 10 integrations | 12 integrations |
| Features Loox 3/4 · Okendo 4/4 | ||
| Photo and video reviews | ✓ | ✓ |
| Review importing | ✓ | ✓ |
| Structured review data | Not checked yet | ✓ (best) |
| API access | ✓ | ✓ |
| Specs | ||
| Review request channels | Multichannel | |
| Syndication destinations | Networks | Networks |
| Display formats | Widget | Widget |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Loox is a product-review app for Shopify merchants who want customer photos and videos to feature alongside written feedback. It automates review requests by email, offers incentives for photo reviews, and lets stores display reviews in… Read the review → |
Okendo is a customer marketing platform for Shopify brands that collect, manage, display, and distribute customer reviews. It supports product and site reviews, photo and video submissions, automated email requests and reminders, in-mail… Read the review → |
Strengths and trade-offs
Loox — where it wins
- Collects photo and video reviews through automated email requests.
- Imports reviews and displays them in customizable widgets.
- Adds referrals, AI tools, API access, and channel syndication.
Where it doesn't
- The Beginner plan is limited to email requests and photo-review discounts.
- Video reviews, referrals, and Google Shopping are on the Convert plan.
- Unlimited requests and referrals require the Unlimited plan.
Okendo — where it wins
- Collects product, site, photo, and video reviews
- Adds AI summaries, sentiment analysis, filters, and replies
- Supports Google, social commerce, retail networks, and APIs
Where it doesn't
- Paid pricing varies with monthly order volume
- Advanced capabilities are reserved for higher tiers
- Focused on Shopify ecommerce review workflows
- Loox8.0/10 · Free plan
Loox pairs photo and video reviews with referrals, widgets, and channel syndication.
Visit LooxFull verdict → - Okendo7.7/10 · Free plan · 14-day trial
A broad review platform with AI, syndication, structured data, and API access.
Visit OkendoFull verdict →
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All product review software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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