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Head-to-head · Product Review Software

Loox vs Okendo

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Loox #7 in Product Review Software 8.0/10 Free plan Free plan✓ 3 of 4 features Visit Loox
Okendo #10 in Product Review Software 7.7/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit Okendo

Loox leads on 0 checks, Okendo on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLoox · 8.0/10
  • Free planboth
  • Free trialonly Okendo
  • Most featuresOkendo · 4 of 4

Loox scores higher on our rubric for product review software: 8.0 against 7.7 out of 10; our editors rank them #7 and #10.

On review request channels, Okendo gives you Multichannel where Loox offers Email.

Loox is the better fit for visual-first Shopify stores seeking reviews and referrals. Okendo is the better fit for brands needing AI and review syndication.

  • Loox fits best

    Visual-first Shopify stores seeking reviews and referrals

  • Okendo fits best

    Brands needing AI and review syndication

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Loox 8.0/10 Visit ↗ Okendo 7.7/10 Visit ↗
At a glance
Editor score 8.0 7.7
Ranking #7 in Product Review Software #10 in Product Review Software
Best for Visual-first Shopify stores seeking reviews and referrals Brands needing AI and review syndication
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 10 integrations 12 integrations
Features Loox 3/4 · Okendo 4/4
Photo and video reviews ✓ ✓
Review importing ✓ ✓
Structured review data Not checked yet ✓ (best)
API access ✓ ✓
Specs
Review request channels Email Multichannel
Syndication destinations Networks Networks
Display formats Widget Widget
Our review
Pros
  • Collects photo and video reviews through automated email requests.
  • Imports reviews and displays them in customizable widgets.
  • Adds referrals, AI tools, API access, and channel syndication.
  • Collects product, site, photo, and video reviews
  • Adds AI summaries, sentiment analysis, filters, and replies
  • Supports Google, social commerce, retail networks, and APIs
Cons
  • The Beginner plan is limited to email requests and photo-review discounts.
  • Video reviews, referrals, and Google Shopping are on the Convert plan.
  • Unlimited requests and referrals require the Unlimited plan.
  • Paid pricing varies with monthly order volume
  • Advanced capabilities are reserved for higher tiers
  • Focused on Shopify ecommerce review workflows
Our verdict

Loox is a product-review app for Shopify merchants who want customer photos and videos to feature alongside written feedback. It automates review requests by email, offers incentives for photo reviews, and lets stores display reviews in…

Read the review →

Okendo is a customer marketing platform for Shopify brands that collect, manage, display, and distribute customer reviews. It supports product and site reviews, photo and video submissions, automated email requests and reminders, in-mail…

Read the review →
  1. LooxProduct Review Software 8.0Free plan
  2. OkendoProduct Review Software 7.7Free plan · 14-day trial

Strengths and trade-offs

  • Loox — where it wins

    • Collects photo and video reviews through automated email requests.
    • Imports reviews and displays them in customizable widgets.
    • Adds referrals, AI tools, API access, and channel syndication.

    Where it doesn't

    • The Beginner plan is limited to email requests and photo-review discounts.
    • Video reviews, referrals, and Google Shopping are on the Convert plan.
    • Unlimited requests and referrals require the Unlimited plan.
  • Okendo — where it wins

    • Collects product, site, photo, and video reviews
    • Adds AI summaries, sentiment analysis, filters, and replies
    • Supports Google, social commerce, retail networks, and APIs

    Where it doesn't

    • Paid pricing varies with monthly order volume
    • Advanced capabilities are reserved for higher tiers
    • Focused on Shopify ecommerce review workflows
  • Loox8.0/10 · Free plan

    Loox pairs photo and video reviews with referrals, widgets, and channel syndication.

    Visit LooxFull verdict →
  • Okendo7.7/10 · Free plan · 14-day trial

    A broad review platform with AI, syndication, structured data, and API access.

    Visit OkendoFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update