Head-to-head · Product Review Software
REVIEWS.io vs Loox
REVIEWS.io leads on 0 checks, Loox on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreREVIEWS.io · 8.5/10
- Free planboth
- Free trialonly REVIEWS.io
- Most featuresLoox · 3 of 4
REVIEWS.io scores higher on our rubric for product review software: 8.5 against 8.0 out of 10; our editors rank them #3 and #7.
REVIEWS.io is the better fit for brands managing reviews across multiple channels. Loox is the better fit for visual-first Shopify stores seeking reviews and referrals.
- REVIEWS.io fits best
Brands managing reviews across multiple channels
- Loox fits best
Visual-first Shopify stores seeking reviews and referrals
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Side by side
| Feature | REVIEWS.io 8.5/10 Visit ↗ | Loox 8.0/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.5 | 8.0 |
| Ranking | #3 in Product Review Software | #7 in Product Review Software |
| Best for | Brands managing reviews across multiple channels | Visual-first Shopify stores seeking reviews and referrals |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | — | — |
| Free plan | ✓ | ✓ |
| Free trial | 14 days | — |
| Deployment | Cloud, Browser extension | Cloud |
| Platforms | Web | Web |
| Support | Email, Live chat, Docs | Email, Live chat, Docs · 24/7 |
| Compliance | GDPR | GDPR |
| Integrations | 17 integrations | 10 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features REVIEWS.io 0/4 · Loox 3/4 | ||
| Photo and video reviews | Not checked yet | ✓ (best) |
| Review importing | Not checked yet | ✓ (best) |
| Structured review data | Not checked yet | Not checked yet |
| API access | Not checked yet | ✓ (best) |
| Specs | ||
| Review request channels | Not checked yet | |
| Syndication destinations | Not checked yet | Networks |
| Display formats | Not checked yet | Widget |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | REVIEWS.io is SaaS for ecommerce merchants and retailers that collect, manage, monitor, and display customer feedback. It supports product and company reviews, email and SMS invitations, third-party review collection, reputation… Read the review → |
Loox is a product-review app for Shopify merchants who want customer photos and videos to feature alongside written feedback. It automates review requests by email, offers incentives for photo reviews, and lets stores display reviews in… Read the review → |
Strengths and trade-offs
REVIEWS.io — where it wins
- Combines product, company, and third-party review collection
- Supports email, SMS, widgets, analytics, AI, and shoppable UGC
- Connects with ecommerce, marketing, support, and discovery platforms
Where it doesn't
- The Free plan is limited to 25 review invites per month
- SMS invite allowances are capped on listed plans
- API access and AI review replies are reserved for Plus
Loox — where it wins
- Collects photo and video reviews through automated email requests.
- Imports reviews and displays them in customizable widgets.
- Adds referrals, AI tools, API access, and channel syndication.
Where it doesn't
- The Beginner plan is limited to email requests and photo-review discounts.
- Video reviews, referrals, and Google Shopping are on the Convert plan.
- Unlimited requests and referrals require the Unlimited plan.
- REVIEWS.io8.5/10 · Free plan · 14-day trial
A broad review platform for ecommerce brands managing feedback across channels.
Visit REVIEWS.ioFull verdict → - Loox8.0/10 · Free plan
Loox pairs photo and video reviews with referrals, widgets, and channel syndication.
Visit LooxFull verdict →
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All product review software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







