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Head-to-head · Product Review Software

REVIEWS.io vs Loox

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score REVIEWS.io #3 in Product Review Software 8.5/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit REVIEWS.io
Loox #7 in Product Review Software 8.0/10 Free plan Free plan✓ 3 of 4 features Visit Loox

REVIEWS.io leads on 0 checks, Loox on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreREVIEWS.io · 8.5/10
  • Free planboth
  • Free trialonly REVIEWS.io
  • Most featuresLoox · 3 of 4

REVIEWS.io scores higher on our rubric for product review software: 8.5 against 8.0 out of 10; our editors rank them #3 and #7.

REVIEWS.io is the better fit for brands managing reviews across multiple channels. Loox is the better fit for visual-first Shopify stores seeking reviews and referrals.

  • REVIEWS.io fits best

    Brands managing reviews across multiple channels

  • Loox fits best

    Visual-first Shopify stores seeking reviews and referrals

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature REVIEWS.io 8.5/10 Visit ↗ Loox 8.0/10 Visit ↗
At a glance
Editor score 8.5 8.0
Ranking #3 in Product Review Software #7 in Product Review Software
Best for Brands managing reviews across multiple channels Visual-first Shopify stores seeking reviews and referrals
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud, Browser extension Cloud
Platforms Web Web
Support Email, Live chat, Docs Email, Live chat, Docs · 24/7
Compliance GDPR GDPR
Integrations 17 integrations 10 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features REVIEWS.io 0/4 · Loox 3/4
Photo and video reviews Not checked yet ✓ (best)
Review importing Not checked yet ✓ (best)
Structured review data Not checked yet Not checked yet
API access Not checked yet ✓ (best)
Specs
Review request channels Not checked yet Email
Syndication destinations Not checked yet Networks
Display formats Not checked yet Widget
Our review
Pros
  • Combines product, company, and third-party review collection
  • Supports email, SMS, widgets, analytics, AI, and shoppable UGC
  • Connects with ecommerce, marketing, support, and discovery platforms
  • Collects photo and video reviews through automated email requests.
  • Imports reviews and displays them in customizable widgets.
  • Adds referrals, AI tools, API access, and channel syndication.
Cons
  • The Free plan is limited to 25 review invites per month
  • SMS invite allowances are capped on listed plans
  • API access and AI review replies are reserved for Plus
  • The Beginner plan is limited to email requests and photo-review discounts.
  • Video reviews, referrals, and Google Shopping are on the Convert plan.
  • Unlimited requests and referrals require the Unlimited plan.
Our verdict

REVIEWS.io is SaaS for ecommerce merchants and retailers that collect, manage, monitor, and display customer feedback. It supports product and company reviews, email and SMS invitations, third-party review collection, reputation…

Read the review →

Loox is a product-review app for Shopify merchants who want customer photos and videos to feature alongside written feedback. It automates review requests by email, offers incentives for photo reviews, and lets stores display reviews in…

Read the review →
  1. REVIEWS.ioProduct Review Software 8.5Free plan · 14-day trial
  2. LooxProduct Review Software 8.0Free plan

Strengths and trade-offs

  • REVIEWS.io — where it wins

    • Combines product, company, and third-party review collection
    • Supports email, SMS, widgets, analytics, AI, and shoppable UGC
    • Connects with ecommerce, marketing, support, and discovery platforms

    Where it doesn't

    • The Free plan is limited to 25 review invites per month
    • SMS invite allowances are capped on listed plans
    • API access and AI review replies are reserved for Plus
  • Loox — where it wins

    • Collects photo and video reviews through automated email requests.
    • Imports reviews and displays them in customizable widgets.
    • Adds referrals, AI tools, API access, and channel syndication.

    Where it doesn't

    • The Beginner plan is limited to email requests and photo-review discounts.
    • Video reviews, referrals, and Google Shopping are on the Convert plan.
    • Unlimited requests and referrals require the Unlimited plan.
  • REVIEWS.io8.5/10 · Free plan · 14-day trial

    A broad review platform for ecommerce brands managing feedback across channels.

    Visit REVIEWS.ioFull verdict →
  • Loox8.0/10 · Free plan

    Loox pairs photo and video reviews with referrals, widgets, and channel syndication.

    Visit LooxFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update