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Head-to-head · Product Review Software

REVIEWS.io vs Feefo

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score REVIEWS.io #3 in Product Review Software 8.5/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit REVIEWS.io
Feefo #6 in Product Review Software 8.2/10 Paid ✓ 4 of 4 features Visit Feefo

REVIEWS.io leads on 1 check, Feefo on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreREVIEWS.io · 8.5/10
  • Free planonly REVIEWS.io
  • Free trialonly REVIEWS.io
  • Most featuresFeefo · 4 of 4

REVIEWS.io scores higher on our rubric for product review software: 8.5 against 8.2 out of 10; our editors rank them #3 and #6.

REVIEWS.io offers free plan; Feefo doesn't.

REVIEWS.io is the better fit for brands managing reviews across multiple channels. Feefo is the better fit for large businesses needing multichannel review programs.

  • REVIEWS.io fits best

    Brands managing reviews across multiple channels

  • Feefo fits best

    Large businesses needing multichannel review programs

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature REVIEWS.io 8.5/10 Visit ↗ Feefo 8.2/10 Visit ↗
At a glance
Editor score 8.5 8.2
Ranking #3 in Product Review Software #6 in Product Review Software
Best for Brands managing reviews across multiple channels Large businesses needing multichannel review programs
Pricing model Free plan + paid Paid
Starting price — £149/mo
Free plan ✓ (best) —
Free trial 14 days —
Deployment Cloud, Browser extension Cloud
Platforms Web Web
Support Email, Live chat, Docs Email, Live chat, Phone, Tickets, Docs
Compliance GDPR ISO 27001, GDPR
Integrations 17 integrations 600+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features REVIEWS.io 0/4 · Feefo 4/4
Photo and video reviews Not checked yet ✓ (best)
Review importing Not checked yet ✓ (best)
Structured review data Not checked yet ✓ (best)
API access Not checked yet ✓ (best)
Specs
Review request channels Not checked yet Multichannel
Syndication destinations Not checked yet Networks
Display formats Not checked yet Widget
Our review
Pros
  • Combines product, company, and third-party review collection
  • Supports email, SMS, widgets, analytics, AI, and shoppable UGC
  • Connects with ecommerce, marketing, support, and discovery platforms
  • Collects reviews through email, SMS, WhatsApp and in-email requests
  • Supports photos, videos, surveys, analytics, AI summaries and replies
  • Offers review widgets, syndication and APIs for reviews and product ratings
Cons
  • The Free plan is limited to 25 review invites per month
  • SMS invite allowances are capped on listed plans
  • API access and AI review replies are reserved for Plus
  • Starts at £149 per month, excluding VAT
  • Listed integrations are limited to Shopify, Klaviyo and WooCommerce
  • Advanced Plus capabilities use bespoke collection and feedback options
Our verdict

REVIEWS.io is SaaS for ecommerce merchants and retailers that collect, manage, monitor, and display customer feedback. It supports product and company reviews, email and SMS invitations, third-party review collection, reputation…

Read the review →

Feefo is a purchaser-verified review and customer feedback platform for businesses across sectors including retail, travel, automotive and finance. It collects product and service reviews through email, SMS, WhatsApp and in-email requests,…

Read the review →
  1. REVIEWS.ioProduct Review Software 8.5Free plan · 14-day trial
  2. FeefoProduct Review Software 8.2Paid

Strengths and trade-offs

  • REVIEWS.io — where it wins

    • Combines product, company, and third-party review collection
    • Supports email, SMS, widgets, analytics, AI, and shoppable UGC
    • Connects with ecommerce, marketing, support, and discovery platforms

    Where it doesn't

    • The Free plan is limited to 25 review invites per month
    • SMS invite allowances are capped on listed plans
    • API access and AI review replies are reserved for Plus

  • Feefo — where it wins

    • Collects reviews through email, SMS, WhatsApp and in-email requests
    • Supports photos, videos, surveys, analytics, AI summaries and replies
    • Offers review widgets, syndication and APIs for reviews and product ratings

    Where it doesn't

    • Starts at £149 per month, excluding VAT
    • Listed integrations are limited to Shopify, Klaviyo and WooCommerce
    • Advanced Plus capabilities use bespoke collection and feedback options

More comparisons

All product review software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update