Feefo
Feefo: A multichannel review platform with strong feedback tools, APIs and syndication. Ranked #6 of 23 in Product Review Software by our editors (8.2/10); pricing: Paid; best for large businesses needing multichannel review programs.
At a glance
- Editor score8.2 / 10
- PricingPaid
- Best forLarge businesses needing multichannel review programs
- Free planNo
- Paid from£149/mo
- Photo and video reviewsYes
- Founded2006 · Petersfield, Hampshire, UK
- Facts checked22 Sep 2026
Where it wins
- Collects reviews through email, SMS, WhatsApp and in-email requests
- Supports photos, videos, surveys, analytics, AI summaries and replies
- Offers review widgets, syndication and APIs for reviews and product ratings
Where it doesn't
- Starts at £149 per month, excluding VAT
- Listed integrations are limited to Shopify, Klaviyo and WooCommerce
- Advanced Plus capabilities use bespoke collection and feedback options
Our verdict on Feefo
Feefo is a purchaser-verified review and customer feedback platform for businesses across sectors including retail, travel, automotive and finance. It collects product and service reviews through email, SMS, WhatsApp and in-email requests, then helps teams manage, analyze and display feedback. Its mix of review collection, surveys, widgets, AI features, syndication and APIs makes it a strong fit for large businesses running multichannel review programs rather than smaller teams seeking a lightweight review tool.
The published monthly plans start with Essentials at £149 per month, excluding VAT. It includes 200 email requests, 50 WhatsApp requests, 50 SMS requests, product and service reviews, photo and video uploads and 10 on-site display widgets. Enhanced costs £299 per month and raises the allowances to 500 email requests, 100 WhatsApp requests and 100 SMS requests, while adding Campaign Manager, Net Promoter Score and custom surveys. Plus adds bespoke collection methods, custom feedback forms, custom-branded widgets, multilingual moderation, the AI Insights Suite and the Feefo Syndication Network. Annual billing is also offered.
Feefo’s main strength is breadth: review management and replies sit alongside AI-generated summaries and replies, review analytics, custom questions, syndication and APIs for reviews, imported reviews and product ratings. Shopify, Klaviyo and WooCommerce integrations support common commerce and marketing workflows, while web and API access allow broader implementation. That scope suits organizations coordinating feedback across products, services and channels. Smaller businesses may prefer a simpler or lower-cost option, while teams needing a specific integration beyond the listed platforms should assess the API and implementation fit before choosing Feefo.
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Feefo pricing
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Feefo fact sheet
| Free plan | No |
|---|---|
| Paid from | £149/mo |
| Review request channels | Multichannel |
| Photo and video reviews | Yes |
| Review importing | Yes |
| Syndication destinations | Networks |
| Display formats | Widget |
| Structured review data | Yes |
| API access | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | ISO 27001, GDPR |
| Support | Email, Live chat, Phone, Tickets, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 600+ integrations: Shopify, Klaviyo, WooCommerce, Salesforce, Microsoft Dynamics, HubSpot … |
| Pricing | Paid (source) |
| Website | business.feefo.com |
| Facts checked | 22 Sep 2026 |
Feefo integrations
Feefo lists 600+ integrations on its own site — the 11 named here are the ones its pages call out.
- Shopify
- Klaviyo
- WooCommerce
- Salesforce
- Microsoft Dynamics
- HubSpot
- Zendesk
- Monday
- Zoho
- Stripe
- Google Merchant Center
Alternatives to Feefo
- Yotpo ReviewsA broad ecommerce review suite with a free plan and paid growth features.8.8
- Judge.meA low-cost Shopify review app with broad display, import, and integration options.8.6
- REVIEWS.ioA broad review platform for ecommerce brands managing feedback across channels.8.5
Feefo vs the competition
- Feefo vs Yotpo Reviews
- Feefo vs Judge.me
- Feefo vs REVIEWS.io
- Feefo vs PowerReviews
- Feefo vs Bazaarvoice Ratings & Reviews
- Feefo vs Loox
Compare Feefo with any tool side by side →
Also Ranked In
Feefo is ranked in 4 of our directories.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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