Feefo review
A multichannel review platform with strong feedback tools, APIs and syndication.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Feefo is a purchaser-verified review and customer feedback platform for businesses across sectors including retail, travel, automotive and finance. It collects product and service reviews through email, SMS, WhatsApp and in-email requests, then helps teams manage, analyze and display feedback. Its mix of review collection, surveys, widgets, AI features, syndication and APIs makes it a strong fit for large businesses running multichannel review programs rather than smaller teams seeking a lightweight review tool.
The published monthly plans start with Essentials at £149 per month, excluding VAT. It includes 200 email requests, 50 WhatsApp requests, 50 SMS requests, product and service reviews, photo and video uploads and 10 on-site display widgets. Enhanced costs £299 per month and raises the allowances to 500 email requests, 100 WhatsApp requests and 100 SMS requests, while adding Campaign Manager, Net Promoter Score and custom surveys. Plus adds bespoke collection methods, custom feedback forms, custom-branded widgets, multilingual moderation, the AI Insights Suite and the Feefo Syndication Network. Annual billing is also offered.
Feefo’s main strength is breadth: review management and replies sit alongside AI-generated summaries and replies, review analytics, custom questions, syndication and APIs for reviews, imported reviews and product ratings. Shopify, Klaviyo and WooCommerce integrations support common commerce and marketing workflows, while web and API access allow broader implementation. That scope suits organizations coordinating feedback across products, services and channels. Smaller businesses may prefer a simpler or lower-cost option, while teams needing a specific integration beyond the listed platforms should assess the API and implementation fit before choosing Feefo.
Feefo pros and cons
- Where it wins
- Collects reviews through email, SMS, WhatsApp and in-email requests
- Supports photos, videos, surveys, analytics, AI summaries and replies
- Offers review widgets, syndication and APIs for reviews and product ratings
- Where it doesn't
- Starts at £149 per month, excluding VAT
- Listed integrations are limited to Shopify, Klaviyo and WooCommerce
- Advanced Plus capabilities use bespoke collection and feedback options
Feefo fact sheet, pricing and score →
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