Head-to-head · Product Review Software
Loox vs Wiremo
Loox leads on 1 check, Wiremo on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreLoox · 8.0/10
- Free planonly Loox
- Free trialonly Wiremo
- Most featuresLoox · 3 of 4
Loox scores higher on our rubric for product review software: 8.0 against 7.9 out of 10; our editors rank them #7 and #8.
Loox offers free plan; Wiremo doesn't. On syndication destinations, Loox gives you Networks where Wiremo offers Google.
Loox is the better fit for visual-first Shopify stores seeking reviews and referrals. Wiremo is the better fit for multi-platform stores needing customizable widgets.
- Loox fits best
Visual-first Shopify stores seeking reviews and referrals
- Wiremo fits best
Multi-platform stores needing customizable widgets
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Side by side
| Feature | Loox 8.0/10 Visit ↗ | Wiremo 7.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.0 | 7.9 |
| Ranking | #7 in Product Review Software | #8 in Product Review Software |
| Best for | Visual-first Shopify stores seeking reviews and referrals | Multi-platform stores needing customizable widgets |
| Pricing model | Free plan + paid | Paid |
| Starting price | — | $16.99/mo |
| Free plan | ✓ (best) | — |
| Free trial | — | 14 days |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Live chat, Docs · 24/7 | Docs · 24/7 |
| Integrations | 10 integrations | 9 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market |
| Features Loox 3/4 · Wiremo 2/4 | ||
| Photo and video reviews | ✓ (best) | Not checked yet |
| Review importing | ✓ | ✓ |
| Structured review data | Not checked yet | ✓ (best) |
| API access | ✓ (best) | Not checked yet |
| Specs | ||
| Review request channels | ||
| Syndication destinations | Networks | |
| Display formats | Widget | Widget |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Loox is a product-review app for Shopify merchants who want customer photos and videos to feature alongside written feedback. It automates review requests by email, offers incentives for photo reviews, and lets stores display reviews in… Read the review → |
Wiremo is a paid product-review platform for ecommerce brands that want to collect, manage, and display customer feedback without building review infrastructure themselves. It supports automated email review requests, review imports,… Read the review → |
Strengths and trade-offs
Loox — where it wins
- Collects photo and video reviews through automated email requests.
- Imports reviews and displays them in customizable widgets.
- Adds referrals, AI tools, API access, and channel syndication.
Where it doesn't
- The Beginner plan is limited to email requests and photo-review discounts.
- Video reviews, referrals, and Google Shopping are on the Convert plan.
- Unlimited requests and referrals require the Unlimited plan.
Wiremo — where it wins
- Integrates with major ecommerce platforms and custom websites
- Combines review requests, imports, widgets, Q&A, and moderation
- Adds Google Shopping feeds and JSON-LD structured review data
Where it doesn't
- Essential includes Wiremo branding
- Email and image-upload limits vary by plan
- Premium costs $200 per month
- Loox8.0/10 · Free plan
Loox pairs photo and video reviews with referrals, widgets, and channel syndication.
Visit LooxFull verdict → - Wiremo7.9/10 · 14-day trial
A flexible review platform for stores that need widgets, imports, Q&A, and Google feeds.
Visit WiremoFull verdict →
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All product review software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update