Head-to-head · Messenger Marketing Software
Landbot vs Gupshup
Landbot leads on 1 check, Gupshup on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreLandbot · 7.3/10
- Free planonly Landbot
Landbot scores higher on our rubric for messenger marketing software: 7.3 against 7.2 out of 10; our editors rank them #4 and #6.
Landbot offers free plan; Gupshup doesn't.
Landbot is the better fit for free visual chatbot and WhatsApp testing. Gupshup is the better fit for pay-per-message omnichannel deployments.
- Landbot fits best
Free visual chatbot and WhatsApp testing
- Gupshup fits best
Pay-per-message omnichannel deployments
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Side by side
| Feature | Landbot 7.3/10 Visit ↗ | Gupshup 7.2/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.3 | 7.2 |
| Ranking | #4 in Messenger Marketing Software | #6 in Messenger Marketing Software |
| Best for | Free visual chatbot and WhatsApp testing | Pay-per-message omnichannel deployments |
| Pricing model | Free plan + paid | Paid |
| Starting price | Not published | Not published |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Deployment | Cloud, Browser extension | Cloud |
| Platforms | Web | Web |
| Support | Email, Live chat, Community, Docs | Email, Docs |
| Compliance | SOC 2, GDPR | SOC 2, ISO 27001, GDPR |
| Integrations | 20+ integrations | 500+ integrations |
| Built for | Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Features Landbot 0/3 · Gupshup 0/3 | ||
| Automated workflows | Not published | Not published |
| Broadcast campaigns | Not published | Not published |
| Lead capture | Not published | Not published |
| Specs | ||
| Channel support | Not published | Not published |
| Contact limit | Not published | Not published |
| Analytics level | Not published | Not published |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Landbot is a no-code platform for creating rule-based chatbots and AI agents across websites, WhatsApp Business, Facebook Messenger, and API-connected channels. Marketing, sales, support, and revenue teams can build visual conversation… Read the review → |
Gupshup is a conversational AI and messaging platform for businesses building customer engagement, marketing, commerce, and support experiences. It supports visual drag-and-drop chatbot and journey building, a code-based IDE, AI agents,… Read the review → |
Strengths and trade-offs
Landbot — where it wins
- Free plan includes the full builder, templates, and 100 chats monthly
- Visual flows, AI workflow generation, knowledge bases, and human handoff
- Supports websites, WhatsApp, Facebook Messenger, and API-connected channels
Where it doesn't
- The Free plan allows 100 chats monthly and one seat
- Free includes no AI chats
- Higher chat volumes, AI usage, and WhatsApp features require paid plans
Gupshup — where it wins
- Deploys across WhatsApp, Instagram, SMS, web, RCS, and voice
- Combines visual, code-based, and AI bot-building tools
- Connects with CRM, commerce, support, and marketing platforms
Where it doesn't
- No free plan is available
- Messaging fees apply to all messages
- WhatsApp fees vary by country and message type
- Landbot7.3/10 · Free plan · paid from €32/mo (annual) · 14-day trial
A flexible visual chatbot platform with a useful free tier and paid WhatsApp options.
Visit LandbotFull verdict → - Gupshup7.2/10 · From $0.00
A broad pay-per-message platform for automated, connected customer conversations.
Visit GupshupFull verdict →
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All messenger marketing software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update