Inrō vs Gupshup

Inrō7.3Visit Gupshup7.2Visit

Higher score Inrō #5 in Messenger Marketing Software 7.3/10 Free plan · paid from €12.99/mo · 14-day trial Free plan✓ 3 of 3 features Visit Inrō

vs

Gupshup #6 in Messenger Marketing Software 7.2/10 From $0.00 ✓ 0 of 3 features Visit Gupshup

• Inrō fits best

  Low-cost Instagram DM automation

• Gupshup fits best

  Pay-per-message omnichannel deployments

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Side by side

Feature	Inrō 7.3/10 Visit ↗	Gupshup 7.2/10 Visit ↗
At a glance
Editor score	7.3	7.2
Ranking	#5 in Messenger Marketing Software	#6 in Messenger Marketing Software
Best for	Low-cost Instagram DM automation	Pay-per-message omnichannel deployments
Pricing model	Free plan + paid	Paid
Starting price	Not published	Not published
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Live chat, Phone	Email, Docs
Integrations	8,000+ integrations	500+ integrations
Built for	Solo, Small business, Mid-market	Mid-market, Enterprise
Features Inrō 3/3 · Gupshup 0/3
Automated workflows	✓ (best)	Not published
Broadcast campaigns	✓ (best)	Not published
Lead capture	✓ (best)	Not published
Specs
Channel support	Instagram Direct Messages, comments, Stories, mentions, and ads	Not published
Contact limit	500 contacts	Not published
Analytics level	Advanced	Not published
Our review
Pros	AI replies and lead qualification through Instagram DMs Comment, Story, mention, ad, and incoming DM triggers CRM, branching sequences, broadcasts, and advanced campaign metrics	Deploys across WhatsApp, Instagram, SMS, web, RCS, and voice Combines visual, code-based, and AI bot-building tools Connects with CRM, commerce, support, and marketing platforms
Cons	Verified channel coverage is centered on Instagram messaging Free plan limits users to 3 automations and 3 campaigns monthly Pro starts with usage-based pricing for up to 500 activated contacts	No free plan is available Messaging fees apply to all messages WhatsApp fees vary by country and message type
Our verdict	Inrō is an Instagram-focused messenger marketing platform for creators, brands, agencies, and businesses that want to turn Instagram interactions into leads and sales. It automates replies to comments, Story replies, mentions, ads, and… Read the review →	Gupshup is a conversational AI and messaging platform for businesses building customer engagement, marketing, commerce, and support experiences. It supports visual drag-and-drop chatbot and journey building, a code-based IDE, AI agents,… Read the review →

Strengths and trade-offs

• Inrō — where it wins

  • AI replies and lead qualification through Instagram DMs
  • Comment, Story, mention, ad, and incoming DM triggers
  • CRM, branching sequences, broadcasts, and advanced campaign metrics

  Where it doesn't

  • Verified channel coverage is centered on Instagram messaging
  • Free plan limits users to 3 automations and 3 campaigns monthly
  • Pro starts with usage-based pricing for up to 500 activated contacts

• Gupshup — where it wins

  • Deploys across WhatsApp, Instagram, SMS, web, RCS, and voice
  • Combines visual, code-based, and AI bot-building tools
  • Connects with CRM, commerce, support, and marketing platforms

  Where it doesn't

  • No free plan is available
  • Messaging fees apply to all messages
  • WhatsApp fees vary by country and message type

• Inrō7.3/10 · Free plan · paid from €12.99/mo · 14-day trial

  A low-cost Instagram DM platform with AI replies, workflows, CRM, and lead capture.

  Visit InrōFull verdict →
• Gupshup7.2/10 · From $0.00

  A broad pay-per-message platform for automated, connected customer conversations.

  Visit GupshupFull verdict →