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Head-to-head · Email Marketing Software

Klaviyo vs E-goi

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Klaviyo #1 in Email Marketing Software 9.6/10 Free plan Free plan✓ 4 of 4 features Visit Klaviyo
E-goi #14 in Email Marketing Software 6.4/10 Free plan · paid from $11.75/mo · 14-day trial Free plan✓ 4 of 4 features Visit E-goi

Klaviyo leads on 0 checks, E-goi on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKlaviyo · 9.6/10
  • Free planboth

Klaviyo scores higher on our rubric for email marketing software: 9.6 against 6.4 out of 10; our editors rank them #1 and #14.

Klaviyo is the better fit for advanced ecommerce personalization. E-goi is the better fit for multichannel campaigns and ecommerce workflows.

  • Klaviyo fits best

    Advanced ecommerce personalization

  • E-goi fits best

    Multichannel campaigns and ecommerce workflows

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Klaviyo 9.6/10 Visit ↗ E-goi 6.4/10 Visit ↗
At a glance
Editor score 9.6 6.4
Ranking #1 in Email Marketing Software #14 in Email Marketing Software
Best for Advanced ecommerce personalization Multichannel campaigns and ecommerce workflows
Pricing model Free plan + paid Free plan + paid
Starting price Not published $11.75/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Community, Docs · 24/7 Email, Live chat, Phone, Tickets, Community, Docs
Compliance ISO 27001, PCI DSS GDPR, 2FA
Integrations 350+ integrations 9 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Klaviyo 4/4 · E-goi 4/4
Email automation ✓ ✓
Audience segmentation ✓ ✓
Landing pages ✓ ✓
A/B testing ✓ ✓
Specs
Subscriber limit Not published 500 contacts
Monthly send limit 15000 emails/mo Not published
Native integrations 350 integrations Not published
Our review
Pros
  • Behavior-triggered flows and dynamic audience segmentation
  • Unified customer profiles support personalized targeting
  • Email, SMS, and mobile push campaigns in one platform
  • Abandoned-cart workflows and ecommerce tracking support revenue-focused campaigns
  • Email, SMS, push, voice, WhatsApp, and transactional messaging in one platform
  • Segmentation, automation, landing pages, A/B testing, and reporting are included
Cons
  • Paid marketing starts at $45 per month
  • Free plan is limited to 250 active profiles
  • Advanced capabilities may exceed simple email-only needs
  • Base and Pro plans have contact limits of 500 and 2,500
  • GoSend charges per 10,000 email sends instead of using a monthly subscription
  • Corporate uses tailored limits and custom solutions rather than a fixed package
Our verdict

Klaviyo is a B2C CRM and email marketing platform for consumer brands, with a particular fit for ecommerce teams focused on personalized customer journeys. It combines email campaigns, automated flows, audience segmentation, unified…

Read the review →

E-goi is an online marketing platform for businesses and ecommerce teams that need email campaigns alongside broader customer messaging. Its core toolkit includes templates, drag-and-drop editing, contact management, segmentation by tags,…

Read the review →
  1. KlaviyoEmail Marketing Software 9.6Free plan
  2. E-goiEmail Marketing Software 6.4Free plan · paid from $11.75/mo · 14-day trial

Strengths and trade-offs

  • Klaviyo — where it wins

    • Behavior-triggered flows and dynamic audience segmentation
    • Unified customer profiles support personalized targeting
    • Email, SMS, and mobile push campaigns in one platform

    Where it doesn't

    • Paid marketing starts at $45 per month
    • Free plan is limited to 250 active profiles
    • Advanced capabilities may exceed simple email-only needs
  • E-goi — where it wins

    • Abandoned-cart workflows and ecommerce tracking support revenue-focused campaigns
    • Email, SMS, push, voice, WhatsApp, and transactional messaging in one platform
    • Segmentation, automation, landing pages, A/B testing, and reporting are included

    Where it doesn't

    • Base and Pro plans have contact limits of 500 and 2,500
    • GoSend charges per 10,000 email sends instead of using a monthly subscription
    • Corporate uses tailored limits and custom solutions rather than a fixed package
  • Klaviyo9.6/10 · Free plan

    A strong fit for ecommerce teams that need behavioral personalization across channels.

    Visit KlaviyoFull verdict →
  • E-goi6.4/10 · Free plan · paid from $11.75/mo · 14-day trial

    A flexible choice for email, ecommerce, and multichannel campaign workflows.

    Visit E-goiFull verdict →

More comparisons

Guides on email marketing software

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update