Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Market Research Software

Kantar Marketplace vs quantilope

  • Updated Sep 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Kantar Marketplace #6 in Market Research Software 7.2/10 Pricing on request ✓ 2 of 3 features Visit Kantar
quantilope #11 in Market Research Software 6.1/10 From $2,000/mo ✓ 0 of 3 features Visit quantilope

Kantar Marketplace leads on 2 checks, quantilope on 0, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKantar Marketplace · 7.2/10
  • Most featuresKantar Marketplace · 2 of 3

Kantar Marketplace scores higher on our rubric for market research software: 7.2 against 6.1 out of 10; our editors rank them #6 and #11.

Kantar Marketplace offers panel access; quantilope doesn't publish it. Kantar Marketplace offers conjoint analysis; quantilope doesn't publish it.

Kantar Marketplace is the better fit for benchmarked self-serve market studies. quantilope is the better fit for teams needing automated advanced research methods.

  • Kantar Marketplace fits best

    Benchmarked self-serve market studies

  • quantilope fits best

    Teams needing automated advanced research methods

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Kantar Marketplace 7.2/10 Visit ↗ quantilope 6.1/10 Visit ↗
At a glance
Editor score 7.2 6.1
Ranking #6 in Market Research Software #11 in Market Research Software
Best for Benchmarked self-serve market studies Teams needing automated advanced research methods
Pricing model Paid Paid
Starting price Not published Not published
Free plan Not published —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Kantar Marketplace 2/3 · quantilope 0/3
Panel access ✓ (best) Not published
Conjoint analysis ✓ (best) Not published
Advanced segmentation Not published Not published
Specs
Reporting level Advanced Not published
Response limit Not published Not published
User seat limit Not published Not published
Our review
Pros
  • Verified respondent audiences with panel and conjoint access
  • Custom tables, dashboards and editable PowerPoint and Excel exports
  • Kantar norms, benchmarks, permissions and 24/7 technical support
  • Automates survey analysis, charting, and real-time response monitoring
  • Supports MaxDiff, TURF, conjoint, segmentation, and implicit testing
  • Sources respondents across panel providers and supports panel-partner access
Cons
  • Pricing is handled through contact sales rather than published amounts
  • Coverage is limited to the web platform
  • Capabilities may vary by solution and market
  • Business starts at $2,000 per month
  • Pro and Enterprise pricing requires contacting sales
  • Advanced methods, tracking, and integrations vary by plan
Our verdict

Kantar Marketplace is an automated market research platform for insights professionals, marketers and agencies. It supports self-serve or expert-assisted studies across advertising, innovation and product development, media, brand insights…

Read the review →

For brands, marketers, insights professionals, and research teams, quantilope brings survey creation, respondent sourcing, fieldwork, analysis, and reporting into a cloud-based consumer research platform. Templates and question libraries…

Read the review →
  1. Kantar MarketplaceMarket Research Software 7.2Pricing on request
  2. quantilopeMarket Research Software 6.1From $2,000/mo

Strengths and trade-offs

  • Kantar Marketplace — where it wins

    • Verified respondent audiences with panel and conjoint access
    • Custom tables, dashboards and editable PowerPoint and Excel exports
    • Kantar norms, benchmarks, permissions and 24/7 technical support

    Where it doesn't

    • Pricing is handled through contact sales rather than published amounts
    • Coverage is limited to the web platform
    • Capabilities may vary by solution and market

  • quantilope — where it wins

    • Automates survey analysis, charting, and real-time response monitoring
    • Supports MaxDiff, TURF, conjoint, segmentation, and implicit testing
    • Sources respondents across panel providers and supports panel-partner access

    Where it doesn't

    • Business starts at $2,000 per month
    • Pro and Enterprise pricing requires contacting sales
    • Advanced methods, tracking, and integrations vary by plan
  • Kantar Marketplace7.2/10 · Pricing on request

    A self-serve research platform with verified audiences, advanced analysis and benchmarks.

    Visit KantarFull verdict →
  • quantilope6.1/10 · From $2,000/mo

    An end-to-end research platform with automated analysis and advanced methods at a high entry price.

    Visit quantilopeFull verdict →

More comparisons

All market research software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update