GlobalWebIndex vs Kantar Marketplace

GlobalWebIndex7.5Visit Kantar Marketplace7.2Visit

Higher score GlobalWebIndex #5 in Market Research Software 7.5/10 Free plan · paid from $150/user/mo Free plan✓ 2 of 3 features Visit GWI

vs

Kantar Marketplace #6 in Market Research Software 7.2/10 Pricing on request ✓ 2 of 3 features Visit Kantar

• GlobalWebIndex fits best

  Teams comparing consumer audiences across markets

• Kantar Marketplace fits best

  Benchmarked self-serve market studies

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Side by side

Feature	GlobalWebIndex 7.5/10 Visit ↗	Kantar Marketplace 7.2/10 Visit ↗
At a glance
Editor score	7.5	7.2
Ranking	#5 in Market Research Software	#6 in Market Research Software
Best for	Teams comparing consumer audiences across markets	Benchmarked self-serve market studies
Pricing model	Free plan + paid	Paid
Starting price	$150/user/mo	Not published
Free plan	✓ (best)	Not published
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Docs	Docs · 24/7
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features GlobalWebIndex 2/3 · Kantar Marketplace 2/3
Panel access	✓	✓
Conjoint analysis	Not published	✓ (best)
Advanced segmentation	✓ (best)	Not published
Specs
Reporting level	Advanced	Advanced
Response limit	Not published	Not published
User seat limit	Not published	Not published
Our review
Pros	Build and compare custom audiences across 50+ markets Explore segments with charts, dashboards and crosstabs Connect GWI data to other environments through an API	Verified respondent audiences with panel and conjoint access Custom tables, dashboards and editable PowerPoint and Excel exports Kantar norms, benchmarks, permissions and 24/7 technical support
Cons	Plus starts at $150 per user per month Its focus is audience data analysis, not primary research collection Teams and Pro require quote-based pricing	Pricing is handled through contact sales rather than published amounts Coverage is limited to the web platform Capabilities may vary by solution and market
Our verdict	GWI is a consumer insights platform built around survey data from online audiences across 50+ markets. It is aimed at teams that need to build and compare consumer audiences for marketing, planning or business decisions. Users can examine… Read the review →	Kantar Marketplace is an automated market research platform for insights professionals, marketers and agencies. It supports self-serve or expert-assisted studies across advertising, innovation and product development, media, brand insights… Read the review →

Strengths and trade-offs

• GlobalWebIndex — where it wins

  • Build and compare custom audiences across 50+ markets
  • Explore segments with charts, dashboards and crosstabs
  • Connect GWI data to other environments through an API

  Where it doesn't

  • Plus starts at $150 per user per month
  • Its focus is audience data analysis, not primary research collection
  • Teams and Pro require quote-based pricing

• Kantar Marketplace — where it wins

  • Verified respondent audiences with panel and conjoint access
  • Custom tables, dashboards and editable PowerPoint and Excel exports
  • Kantar norms, benchmarks, permissions and 24/7 technical support

  Where it doesn't

  • Pricing is handled through contact sales rather than published amounts
  • Coverage is limited to the web platform
  • Capabilities may vary by solution and market

• GlobalWebIndex7.5/10 · Free plan · paid from $150/user/mo

  A survey-data platform for audience analysis, with charting, crosstabs and API access.

  Visit GWIFull verdict →
• Kantar Marketplace7.2/10 · Pricing on request

  A self-serve research platform with verified audiences, advanced analysis and benchmarks.

  Visit KantarFull verdict →