SurveyMonkey vs Kantar Marketplace

SurveyMonkey9.0Visit Kantar Marketplace7.2Visit

Higher score SurveyMonkey #1 in Market Research Software 9.0/10 Free plan · paid from $30/user/mo (annual) Free plan✓ 0 of 3 features Visit SurveyMonkey

vs

Kantar Marketplace #6 in Market Research Software 7.2/10 Pricing on request ✓ 2 of 3 features Visit Kantar

• SurveyMonkey fits best

  Teams needing surveys and broad integrations

• Kantar Marketplace fits best

  Benchmarked self-serve market studies

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Side by side

Feature	SurveyMonkey 9.0/10 Visit ↗	Kantar Marketplace 7.2/10 Visit ↗
At a glance
Editor score	9.0	7.2
Ranking	#1 in Market Research Software	#6 in Market Research Software
Best for	Teams needing surveys and broad integrations	Benchmarked self-serve market studies
Pricing model	Free plan + paid	Paid
Starting price	$30/user/mo	Not published
Free plan	✓ (best)	Not published
Free trial	—	—
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Live chat, Phone, Docs · 24/7	Docs · 24/7
Built for	Solo, Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features SurveyMonkey 0/3 · Kantar Marketplace 2/3
Panel access	Not published	✓ (best)
Conjoint analysis	Not published	✓ (best)
Advanced segmentation	Not published	Not published
Specs
Reporting level	Not published	Advanced
Response limit	1000 responses	Not published
User seat limit	Not published	Not published
Our review
Pros	Branching, randomization and templates support varied survey designs Charts, exports and AI tools help analyze responses Works with 200+ integrations and includes an Audience panel	Verified respondent audiences with panel and conjoint access Custom tables, dashboards and editable PowerPoint and Excel exports Kantar norms, benchmarks, permissions and 24/7 technical support
Cons	Basic limits surveys to 10 questions and responses are limited Standard Monthly caps responses at 1,000 per month SurveyMonkey Audience respondent panels are sold separately	Pricing is handled through contact sales rather than published amounts Coverage is limited to the web platform Capabilities may vary by solution and market
Our verdict	SurveyMonkey is an online survey and forms platform for individuals and teams conducting research, gathering customer feedback or running internal surveys. Templates and AI assistance support survey creation, while distribution options… Read the review →	Kantar Marketplace is an automated market research platform for insights professionals, marketers and agencies. It supports self-serve or expert-assisted studies across advertising, innovation and product development, media, brand insights… Read the review →

Strengths and trade-offs

• SurveyMonkey — where it wins

  • Branching, randomization and templates support varied survey designs
  • Charts, exports and AI tools help analyze responses
  • Works with 200+ integrations and includes an Audience panel

  Where it doesn't

  • Basic limits surveys to 10 questions and responses are limited
  • Standard Monthly caps responses at 1,000 per month
  • SurveyMonkey Audience respondent panels are sold separately

• Kantar Marketplace — where it wins

  • Verified respondent audiences with panel and conjoint access
  • Custom tables, dashboards and editable PowerPoint and Excel exports
  • Kantar norms, benchmarks, permissions and 24/7 technical support

  Where it doesn't

  • Pricing is handled through contact sales rather than published amounts
  • Coverage is limited to the web platform
  • Capabilities may vary by solution and market

• SurveyMonkey9.0/10 · Free plan · paid from $30/user/mo (annual)

  A flexible survey platform with branching, analysis and broad integrations.

  Visit SurveyMonkeyFull verdict →
• Kantar Marketplace7.2/10 · Pricing on request

  A self-serve research platform with verified audiences, advanced analysis and benchmarks.

  Visit KantarFull verdict →