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Head-to-head · Market Research Software

Kantar Marketplace vs LimeSurvey

  • Updated Sep 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Kantar Marketplace #6 in Market Research Software 7.2/10 Pricing on request ✓ 2 of 3 features Visit Kantar
LimeSurvey #7 in Market Research Software 6.8/10 Free plan · paid from $39/mo Free plan✓ 0 of 3 features Visit LimeSurvey

Kantar Marketplace leads on 2 checks, LimeSurvey on 1, and 0 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKantar Marketplace · 7.2/10
  • Free planonly LimeSurvey
  • Most featuresKantar Marketplace · 2 of 3

Kantar Marketplace scores higher on our rubric for market research software: 7.2 against 6.8 out of 10; our editors rank them #6 and #7.

LimeSurvey offers free plan; Kantar Marketplace doesn't publish it. Kantar Marketplace offers panel access; LimeSurvey doesn't publish it. Kantar Marketplace offers conjoint analysis; LimeSurvey doesn't publish it.

Kantar Marketplace is the better fit for benchmarked self-serve market studies. LimeSurvey is the better fit for budget-conscious teams needing self-hosted surveys.

  • Kantar Marketplace fits best

    Benchmarked self-serve market studies

  • LimeSurvey fits best

    Budget-conscious teams needing self-hosted surveys

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Kantar Marketplace 7.2/10 Visit ↗ LimeSurvey 6.8/10 Visit ↗
At a glance
Editor score 7.2 6.8
Ranking #6 in Market Research Software #7 in Market Research Software
Best for Benchmarked self-serve market studies Budget-conscious teams needing self-hosted surveys
Pricing model Paid Free plan + paid
Starting price Not published Not published
Free plan Not published ✓ (best)
Free trial — —
Deployment Cloud Cloud, Self-hosted
Platforms Web Web
Support Docs · 24/7 Email, Tickets, Community, Docs, Phone
Built for Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Kantar Marketplace 2/3 · LimeSurvey 0/3
Panel access ✓ (best) Not published
Conjoint analysis ✓ (best) Not published
Advanced segmentation Not published Not published
Specs
Reporting level Advanced Not published
Response limit Not published 1000 responses
User seat limit Not published Not published
Our review
Pros
  • Verified respondent audiences with panel and conjoint access
  • Custom tables, dashboards and editable PowerPoint and Excel exports
  • Kantar norms, benchmarks, permissions and 24/7 technical support
  • 30+ question types, branching, and support for more than 80 languages
  • Cloud or self-hosted deployment, with an open-source Community Edition
  • Panel integration, response reporting, exports, and XML-RPC/JSON-RPC APIs
Cons
  • Pricing is handled through contact sales rather than published amounts
  • Coverage is limited to the web platform
  • Capabilities may vary by solution and market
  • Free plan is limited to 25 responses per month and one admin user
  • Basic adds 250 MB of upload storage; larger storage appears on higher tiers
  • Business and Corporate plan highlights do not include listed prices
Our verdict

Kantar Marketplace is an automated market research platform for insights professionals, marketers and agencies. It supports self-serve or expert-assisted studies across advertising, innovation and product development, media, brand insights…

Read the review →

LimeSurvey supports online survey creation, distribution, response collection, and analysis for researchers, businesses, educators, healthcare organizations, public-sector teams, and enterprises. It is available as a hosted cloud service…

Read the review →
  1. Kantar MarketplaceMarket Research Software 7.2Pricing on request
  2. LimeSurveyMarket Research Software 6.8Free plan · paid from $39/mo

Strengths and trade-offs

  • Kantar Marketplace — where it wins

    • Verified respondent audiences with panel and conjoint access
    • Custom tables, dashboards and editable PowerPoint and Excel exports
    • Kantar norms, benchmarks, permissions and 24/7 technical support

    Where it doesn't

    • Pricing is handled through contact sales rather than published amounts
    • Coverage is limited to the web platform
    • Capabilities may vary by solution and market

  • LimeSurvey — where it wins

    • 30+ question types, branching, and support for more than 80 languages
    • Cloud or self-hosted deployment, with an open-source Community Edition
    • Panel integration, response reporting, exports, and XML-RPC/JSON-RPC APIs

    Where it doesn't

    • Free plan is limited to 25 responses per month and one admin user
    • Basic adds 250 MB of upload storage; larger storage appears on higher tiers
    • Business and Corporate plan highlights do not include listed prices
  • Kantar Marketplace7.2/10 · Pricing on request

    A self-serve research platform with verified audiences, advanced analysis and benchmarks.

    Visit KantarFull verdict →
  • LimeSurvey6.8/10 · Free plan · paid from $39/mo

    A flexible survey platform with a free self-hosted edition and cloud plans from $39 monthly.

    Visit LimeSurveyFull verdict →

More comparisons

All market research software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update