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Head-to-head · Market Research Software

QuestionPro vs Kantar Marketplace

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score QuestionPro #4 in Market Research Software 8.8/10 Free plan · 10-day trial Free planFree trial✓ 0 of 3 features Visit QuestionPro
Kantar Marketplace #5 in Market Research Software 8.6/10 Pricing on request ✓ 2 of 3 features Visit Kantar

QuestionPro leads on 0 checks, Kantar Marketplace on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQuestionPro · 8.8/10
  • Free planonly QuestionPro
  • Free trialonly QuestionPro
  • Most featuresKantar Marketplace · 2 of 3

QuestionPro scores higher on our rubric for market research software: 8.8 against 8.6 out of 10; our editors rank them #4 and #5.

QuestionPro is the better fit for affordable general-purpose survey research. Kantar Marketplace is the better fit for benchmarked self-serve market studies.

  • QuestionPro fits best

    Affordable general-purpose survey research

  • Kantar Marketplace fits best

    Benchmarked self-serve market studies

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature QuestionPro 8.8/10 Visit ↗ Kantar Marketplace 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #4 in Market Research Software #5 in Market Research Software
Best for Affordable general-purpose survey research Benchmarked self-serve market studies
Pricing model Free plan + paid Paid
Starting price $99/user/mo —
Free plan ✓ (best) Not checked yet
Free trial 10 days —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Docs · 24/7 Docs · 24/7
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features QuestionPro 0/3 · Kantar Marketplace 2/3
Panel access Not checked yet ✓ (best)
Conjoint analysis Not checked yet ✓ (best)
Advanced segmentation Not checked yet Not checked yet
Specs
Reporting level Not checked yet Advanced
Response limit 200 responses Not checked yet
User seat limit Not checked yet Not checked yet
Our review
Pros
  • Free Essentials plan supports basic surveys, logic, integrations, and analysis
  • Advanced branching, dashboards, reporting, branding, and AI-assisted research
  • Offline mobile collection, APIs, webhooks, and broad business integrations
  • Verified respondent audiences with panel and conjoint access
  • Custom tables, dashboards and editable PowerPoint and Excel exports
  • Kantar norms, benchmarks, permissions and 24/7 technical support
Cons
  • Essentials is limited to 200 responses per survey
  • Advanced costs $99 per user per month with annual billing
  • Specialized research tools use custom response pricing
  • Pricing is handled through contact sales rather than published amounts
  • Coverage is limited to the web platform
  • Capabilities may vary by solution and market
Our verdict

QuestionPro is a cloud-based survey and research platform for organizations designing, distributing, analyzing, and reporting on surveys. It supports customer experience, employee experience, academic research, market research, and general…

Read the review →

Kantar Marketplace is an automated market research platform for insights professionals, marketers and agencies. It supports self-serve or expert-assisted studies across advertising, innovation and product development, media, brand insights…

Read the review →
  1. QuestionProMarket Research Software 8.8Free plan · 10-day trial
  2. Kantar MarketplaceMarket Research Software 8.6Pricing on request

Strengths and trade-offs

  • QuestionPro — where it wins

    • Free Essentials plan supports basic surveys, logic, integrations, and analysis
    • Advanced branching, dashboards, reporting, branding, and AI-assisted research
    • Offline mobile collection, APIs, webhooks, and broad business integrations

    Where it doesn't

    • Essentials is limited to 200 responses per survey
    • Advanced costs $99 per user per month with annual billing
    • Specialized research tools use custom response pricing

  • Kantar Marketplace — where it wins

    • Verified respondent audiences with panel and conjoint access
    • Custom tables, dashboards and editable PowerPoint and Excel exports
    • Kantar norms, benchmarks, permissions and 24/7 technical support

    Where it doesn't

    • Pricing is handled through contact sales rather than published amounts
    • Coverage is limited to the web platform
    • Capabilities may vary by solution and market
  • QuestionPro8.8/10 · Free plan · 10-day trial

    A broad survey platform with a free entry point and paid research depth.

    Visit QuestionProFull verdict →
  • Kantar Marketplace8.6/10 · Pricing on request

    A self-serve research platform with verified audiences, advanced analysis and benchmarks.

    Visit KantarFull verdict →

More comparisons

All market research software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update