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Head-to-head · Market Research Software

SurveyMonkey vs GlobalWebIndex

  • Updated Sep 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score SurveyMonkey #1 in Market Research Software 9.0/10 Free plan · paid from $30/user/mo (annual) Free plan✓ 0 of 3 features Visit SurveyMonkey
GlobalWebIndex #5 in Market Research Software 7.5/10 Free plan · paid from $150/user/mo Free plan✓ 2 of 3 features Visit GWI

SurveyMonkey leads on 1 check, GlobalWebIndex on 2, and 1 is even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSurveyMonkey · 9.0/10
  • Lowest starting priceSurveyMonkey · $30/user/mo
  • Free planboth
  • Most featuresGlobalWebIndex · 2 of 3

SurveyMonkey scores higher on our rubric for market research software: 9.0 against 7.5 out of 10; our editors rank them #1 and #5.

SurveyMonkey is cheaper to start at $30/user/mo against $150/user/mo. GlobalWebIndex offers panel access; SurveyMonkey doesn't publish it. GlobalWebIndex offers advanced segmentation; SurveyMonkey doesn't publish it.

SurveyMonkey is the better fit for teams needing surveys and broad integrations. GlobalWebIndex is the better fit for teams comparing consumer audiences across markets.

  • SurveyMonkey fits best

    Teams needing surveys and broad integrations

  • GlobalWebIndex fits best

    Teams comparing consumer audiences across markets

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature SurveyMonkey 9.0/10 Visit ↗ GlobalWebIndex 7.5/10 Visit ↗
At a glance
Editor score 9.0 7.5
Ranking #1 in Market Research Software #5 in Market Research Software
Best for Teams needing surveys and broad integrations Teams comparing consumer audiences across markets
Pricing model Free plan + paid Free plan + paid
Starting price $30/user/mo (best) $150/user/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Docs · 24/7 Docs
Integrations 200+ integrations 3 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features SurveyMonkey 0/3 · GlobalWebIndex 2/3
Panel access Not published ✓ (best)
Conjoint analysis Not published Not published
Advanced segmentation Not published ✓ (best)
Specs
Reporting level Not published Advanced
Response limit 1000 responses Not published
User seat limit Not published Not published
Our review
Pros
  • Branching, randomization and templates support varied survey designs
  • Charts, exports and AI tools help analyze responses
  • Works with 200+ integrations and includes an Audience panel
  • Build and compare custom audiences across 50+ markets
  • Explore segments with charts, dashboards and crosstabs
  • Connect GWI data to other environments through an API
Cons
  • Basic limits surveys to 10 questions and responses are limited
  • Standard Monthly caps responses at 1,000 per month
  • SurveyMonkey Audience respondent panels are sold separately
  • Plus starts at $150 per user per month
  • Its focus is audience data analysis, not primary research collection
  • Teams and Pro require quote-based pricing
Our verdict

SurveyMonkey is an online survey and forms platform for individuals and teams conducting research, gathering customer feedback or running internal surveys. Templates and AI assistance support survey creation, while distribution options…

Read the review →

GWI is a consumer insights platform built around survey data from online audiences across 50+ markets. It is aimed at teams that need to build and compare consumer audiences for marketing, planning or business decisions. Users can examine…

Read the review →
  1. SurveyMonkeyMarket Research Software 9.0Free plan · paid from $30/user/mo (annual)
  2. GlobalWebIndexMarket Research Software 7.5Free plan · paid from $150/user/mo

Strengths and trade-offs

  • SurveyMonkey — where it wins

    • Branching, randomization and templates support varied survey designs
    • Charts, exports and AI tools help analyze responses
    • Works with 200+ integrations and includes an Audience panel

    Where it doesn't

    • Basic limits surveys to 10 questions and responses are limited
    • Standard Monthly caps responses at 1,000 per month
    • SurveyMonkey Audience respondent panels are sold separately

  • GlobalWebIndex — where it wins

    • Build and compare custom audiences across 50+ markets
    • Explore segments with charts, dashboards and crosstabs
    • Connect GWI data to other environments through an API

    Where it doesn't

    • Plus starts at $150 per user per month
    • Its focus is audience data analysis, not primary research collection
    • Teams and Pro require quote-based pricing
  • SurveyMonkey9.0/10 · Free plan · paid from $30/user/mo (annual)

    A flexible survey platform with branching, analysis and broad integrations.

    Visit SurveyMonkeyFull verdict →
  • GlobalWebIndex7.5/10 · Free plan · paid from $150/user/mo

    A survey-data platform for audience analysis, with charting, crosstabs and API access.

    Visit GWIFull verdict →

More comparisons

All market research software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update