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Head-to-head · Market Research Software

Qualtrics vs GlobalWebIndex

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Qualtrics #2 in Market Research Software 9.2/10 Free plan · 30-day trial Free planFree trial✓ 0 of 3 features Visit Qualtrics
GlobalWebIndex #6 in Market Research Software 8.5/10 Free plan Free plan✓ 2 of 3 features Visit GWI

Qualtrics leads on 0 checks, GlobalWebIndex on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.2/10
  • Free planboth
  • Free trialonly Qualtrics
  • Most featuresGlobalWebIndex · 2 of 3

Qualtrics scores higher on our rubric for market research software: 9.2 against 8.5 out of 10; our editors rank them #2 and #6.

Qualtrics is the better fit for broad, mature research programs. GlobalWebIndex is the better fit for teams comparing consumer audiences across markets.

  • Qualtrics fits best

    Broad, mature research programs

  • GlobalWebIndex fits best

    Teams comparing consumer audiences across markets

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Side by side

Feature Qualtrics 9.2/10 Visit ↗ GlobalWebIndex 8.5/10 Visit ↗
At a glance
Editor score 9.2 8.5
Ranking #2 in Market Research Software #6 in Market Research Software
Best for Broad, mature research programs Teams comparing consumer audiences across markets
Pricing model Free plan + paid Free plan + paid
Starting price $420/mo $1,500/user/yr
Free plan ✓ ✓
Free trial 30 days —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Community, Docs · 24/7 Docs
Integrations 17 integrations 3 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Qualtrics 0/3 · GlobalWebIndex 2/3
Panel access Not checked yet ✓ (best)
Conjoint analysis Not checked yet Not checked yet
Advanced segmentation Not checked yet ✓ (best)
Specs
Reporting level Not checked yet Advanced
Response limit 500 responses Not checked yet
User seat limit Not checked yet Not checked yet
Our review
Pros
  • Advanced analysis, dashboards, crosstabs, weighting, and text analysis
  • Online respondent panels with demographic targeting and quotas
  • REST API plus integrations with Salesforce, Tableau, Slack, and more
  • Build and compare custom audiences across 50+ markets
  • Explore segments with charts, dashboards and crosstabs
  • Connect GWI data to other environments through an API
Cons
  • The free plan allows only one user and three active surveys
  • Free surveys are limited to 30 questions and 500 total responses
  • Strategic Research starts at $420 per month with annual billing
  • Plus starts at $150 per user per month
  • Its focus is audience data analysis, not primary research collection
  • Teams and Pro require quote-based pricing
Our verdict

Qualtrics is a cloud-based experience-management platform for customer, employee, product, brand, and market research. It supports survey creation, distribution, response collection, conditional logic, analysis, reporting, dashboards,…

Read the review →

GWI is a consumer insights platform built around survey data from online audiences across 50+ markets. It is aimed at teams that need to build and compare consumer audiences for marketing, planning or business decisions. Users can examine…

Read the review →
  1. QualtricsMarket Research Software 9.2Free plan · 30-day trial
  2. GlobalWebIndexMarket Research Software 8.5Free plan

Strengths and trade-offs

  • Qualtrics — where it wins

    • Advanced analysis, dashboards, crosstabs, weighting, and text analysis
    • Online respondent panels with demographic targeting and quotas
    • REST API plus integrations with Salesforce, Tableau, Slack, and more

    Where it doesn't

    • The free plan allows only one user and three active surveys
    • Free surveys are limited to 30 questions and 500 total responses
    • Strategic Research starts at $420 per month with annual billing

  • GlobalWebIndex — where it wins

    • Build and compare custom audiences across 50+ markets
    • Explore segments with charts, dashboards and crosstabs
    • Connect GWI data to other environments through an API

    Where it doesn't

    • Plus starts at $150 per user per month
    • Its focus is audience data analysis, not primary research collection
    • Teams and Pro require quote-based pricing
  • Qualtrics9.2/10 · Free plan · 30-day trial

    A broad research platform combining surveys, panels, analytics, dashboards, AI, and APIs.

    Visit QualtricsFull verdict →
  • GlobalWebIndex8.5/10 · Free plan

    A survey-data platform for audience analysis, with charting, crosstabs and API access.

    Visit GWIFull verdict →

More comparisons

All market research software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update