HubSpot Marketing Hub vs ActiveCampaign

HubSpot Marketing Hub9.4Visit ActiveCampaign9.3Visit

Higher score HubSpot Marketing Hub #1 in Campaign Management 9.4/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit HubSpot

vs

ActiveCampaign #2 in Campaign Management 9.3/10 14-day trial Free trial✓ 0 of 4 features Visit ActiveCampaign

• HubSpot Marketing Hub fits best

  Teams wanting broad automation with a free entry plan

• ActiveCampaign fits best

  Businesses needing mature, flexible marketing automation

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Side by side

Feature	HubSpot Marketing Hub 9.4/10 Visit ↗	ActiveCampaign 9.3/10 Visit ↗
At a glance
Editor score	9.4	9.3
Ranking	#1 in Campaign Management	#2 in Campaign Management
Best for	Teams wanting broad automation with a free entry plan	Businesses needing mature, flexible marketing automation
Pricing model	Free plan + paid	Paid
Starting price	—	—
Free plan	✓ (best)	—
Free trial	14 days	14 days
Free trial length	14 days	14 days · no card needed
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Phone, Docs	Email, Live chat, Community, Docs
Compliance	SOC 2, ISO 27001, GDPR	SOC 2, GDPR, HIPAA, SSO/SAML, 2FA
Integrations	1,800+ integrations	1,000+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features HubSpot Marketing Hub 0/4 · ActiveCampaign 0/4
Automation workflows	Not checked yet	Not checked yet
Audience segmentation	Not checked yet	Not checked yet
A/B testing	Not checked yet	Not checked yet
Analytics and reporting	Not checked yet	Not checked yet
Specs
Campaign channels	Not checked yet	Not checked yet
Included contacts	1000 contacts	Not checked yet
Our review
Pros	Automates multi-step email and nurture workflows with branching logic Combines forms, lead scoring, CRM records, and campaign reporting Connects with 1,800 integrations across CRM, commerce, support, and work tools	Multi-step automation with advanced segmentation and predictive sending Landing pages, A/B testing, CRM and campaign analytics in one platform Connections to 1,000 apps plus iOS and Android mobile apps
Cons	Advanced automation and analytics are reserved for higher editions The broad scope may exceed the needs of simple campaign projects Free tools cover core campaigns but not the full omnichannel feature set	No permanent free plan; access starts with a 14-day trial Starter limits segmentation and allows five actions per automation Pricing is organized around contact volume and currency
Our verdict	HubSpot Marketing Hub is a cloud campaign-management platform for individual users, small teams, growing businesses, and larger marketing organizations. It brings email campaigns, nurture workflows, lead capture, scoring, customer-journey… Read the review →	ActiveCampaign is a cloud-based email marketing and marketing automation platform for small businesses, marketers, agencies and larger organizations. It combines email campaigns and newsletters with multi-step customer journeys, audience… Read the review →

Strengths and trade-offs

• HubSpot Marketing Hub — where it wins

  • Automates multi-step email and nurture workflows with branching logic
  • Combines forms, lead scoring, CRM records, and campaign reporting
  • Connects with 1,800 integrations across CRM, commerce, support, and work tools

  Where it doesn't

  • Advanced automation and analytics are reserved for higher editions
  • The broad scope may exceed the needs of simple campaign projects
  • Free tools cover core campaigns but not the full omnichannel feature set

• ActiveCampaign — where it wins

  • Multi-step automation with advanced segmentation and predictive sending
  • Landing pages, A/B testing, CRM and campaign analytics in one platform
  • Connections to 1,000 apps plus iOS and Android mobile apps

  Where it doesn't

  • No permanent free plan; access starts with a 14-day trial
  • Starter limits segmentation and allows five actions per automation
  • Pricing is organized around contact volume and currency

• HubSpot Marketing Hub9.4/10 · Free plan · 14-day trial

  A broad campaign suite with free core tools, CRM links, automation, and reporting.

  Visit HubSpotFull verdict →
• ActiveCampaign9.3/10 · 14-day trial

  Flexible automation suite with segmentation, CRM, testing and broad integrations.

  Visit ActiveCampaignFull verdict →