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Head-to-head · Campaign Management

ActiveCampaign vs Adobe Marketo Engage

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score ActiveCampaign #2 in Campaign Management 9.3/10 14-day trial Free trial✓ 0 of 4 features Visit ActiveCampaign
Adobe Marketo Engage #4 in Campaign Management 9.1/10 Pricing on request ✓ 0 of 4 features Visit Marketo Engage

ActiveCampaign leads on 0 checks, Adobe Marketo Engage on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreActiveCampaign · 9.3/10
  • Free trialonly ActiveCampaign

ActiveCampaign scores higher on our rubric for campaign management: 9.3 against 9.1 out of 10; our editors rank them #2 and #4.

ActiveCampaign is the better fit for businesses needing mature, flexible marketing automation. Adobe Marketo Engage is the better fit for B2B teams focused on lead nurturing and scoring.

  • ActiveCampaign fits best

    Businesses needing mature, flexible marketing automation

  • Adobe Marketo Engage fits best

    B2B teams focused on lead nurturing and scoring

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Side by side

Feature ActiveCampaign 9.3/10 Visit ↗ Adobe Marketo Engage 9.1/10 Visit ↗
At a glance
Editor score 9.3 9.1
Ranking #2 in Campaign Management #4 in Campaign Management
Best for Businesses needing mature, flexible marketing automation B2B teams focused on lead nurturing and scoring
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial 14 days —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Community, Docs Email, Community, Docs
Compliance SOC 2, GDPR, HIPAA, SSO/SAML, 2FA GDPR
Integrations 1,000+ integrations 13 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features ActiveCampaign 0/4 · Adobe Marketo Engage 0/4
Automation workflows Not checked yet Not checked yet
Audience segmentation Not checked yet Not checked yet
A/B testing Not checked yet Not checked yet
Analytics and reporting Not checked yet Not checked yet
Specs
Campaign channels Not checked yet Not checked yet
Included contacts Not checked yet Not checked yet
Our review
Pros
  • Multi-step automation with advanced segmentation and predictive sending
  • Landing pages, A/B testing, CRM and campaign analytics in one platform
  • Connections to 1,000 apps plus iOS and Android mobile apps
  • Multichannel journeys combine nurture, segmentation, scoring, and routing.
  • Native CRM integrations connect marketing activity with sales workflows.
  • Attribution, reporting, and AI-assisted operations support campaign decisions.
Cons
  • No permanent free plan; access starts with a 14-day trial
  • Starter limits segmentation and allows five actions per automation
  • Pricing is organized around contact volume and currency
  • There is no free plan.
  • Pricing requires contacting sales and depends on database size.
  • The listed packages provide fixed user and daily API-call allowances.
Our verdict

ActiveCampaign is a cloud-based email marketing and marketing automation platform for small businesses, marketers, agencies and larger organizations. It combines email campaigns and newsletters with multi-step customer journeys, audience…

Read the review →

Adobe Marketo Engage is a cloud marketing automation platform for B2B marketing and sales teams. It brings together multichannel campaign and journey automation, email nurture, lead and account segmentation, scoring, routing, alerts,…

Read the review →
  1. ActiveCampaignCampaign Management 9.314-day trial
  2. Adobe Marketo EngageCampaign Management 9.1Pricing on request

Strengths and trade-offs

  • ActiveCampaign — where it wins

    • Multi-step automation with advanced segmentation and predictive sending
    • Landing pages, A/B testing, CRM and campaign analytics in one platform
    • Connections to 1,000 apps plus iOS and Android mobile apps

    Where it doesn't

    • No permanent free plan; access starts with a 14-day trial
    • Starter limits segmentation and allows five actions per automation
    • Pricing is organized around contact volume and currency

  • Adobe Marketo Engage — where it wins

    • Multichannel journeys combine nurture, segmentation, scoring, and routing.
    • Native CRM integrations connect marketing activity with sales workflows.
    • Attribution, reporting, and AI-assisted operations support campaign decisions.

    Where it doesn't

    • There is no free plan.
    • Pricing requires contacting sales and depends on database size.
    • The listed packages provide fixed user and daily API-call allowances.

More comparisons

All campaign management comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update