ActiveCampaign vs Iterable

ActiveCampaign9.3Visit Iterable8.7Visit

Higher score ActiveCampaign #2 in Campaign Management 9.3/10 14-day trial Free trial✓ 0 of 4 features Visit ActiveCampaign

vs

Iterable #8 in Campaign Management 8.7/10 Pricing on request ✓ 0 of 4 features Visit Iterable

• ActiveCampaign fits best

  Businesses needing mature, flexible marketing automation

• Iterable fits best

  Enterprise lifecycle marketers needing journey orchestration

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Side by side

Feature	ActiveCampaign 9.3/10 Visit ↗	Iterable 8.7/10 Visit ↗
At a glance
Editor score	9.3	8.7
Ranking	#2 in Campaign Management	#8 in Campaign Management
Best for	Businesses needing mature, flexible marketing automation	Enterprise lifecycle marketers needing journey orchestration
Pricing model	Paid	Paid
Starting price	—	Pricing on request
Free plan	—	Not checked yet
Free trial	14 days	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Email, Live chat, Community, Docs	Email, Live chat, Tickets, Community, Docs
Compliance	SOC 2, GDPR, HIPAA, SSO/SAML, 2FA	SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA
Integrations	1,000+ integrations	120+ integrations
Built for	Small business, Mid-market, Enterprise	Enterprise, Mid-market
Features ActiveCampaign 0/4 · Iterable 0/4
Automation workflows	Not checked yet	Not checked yet
Audience segmentation	Not checked yet	Not checked yet
A/B testing	Not checked yet	Not checked yet
Analytics and reporting	Not checked yet	Not checked yet
Specs
Campaign channels	Not checked yet	Not checked yet
Included contacts	Not checked yet	Not checked yet
Our review
Pros	Multi-step automation with advanced segmentation and predictive sending Landing pages, A/B testing, CRM and campaign analytics in one platform Connections to 1,000 apps plus iOS and Android mobile apps	Cross-channel delivery across email, SMS, in-app, push, and web push Drag-and-drop journeys with triggers, delays, messages, and profile updates Predictive goals, experiments, and automated winner selection
Cons	No permanent free plan; access starts with a 14-day trial Starter limits segmentation and allows five actions per automation Pricing is organized around contact volume and currency	Contact-sales pricing requires a vendor conversation to assess cost Broad capabilities can demand more planning than single-channel tools Enterprise and mid-market focus may exceed small-team requirements
Our verdict	ActiveCampaign is a cloud-based email marketing and marketing automation platform for small businesses, marketers, agencies and larger organizations. It combines email campaigns and newsletters with multi-step customer journeys, audience… Read the review →	Iterable is a cloud-based customer engagement and marketing automation platform for marketing teams at consumer brands and other enterprise organizations. It brings email, SMS, embedded messages, in-app messages, push notifications, and… Read the review →

Strengths and trade-offs

• ActiveCampaign — where it wins

  • Multi-step automation with advanced segmentation and predictive sending
  • Landing pages, A/B testing, CRM and campaign analytics in one platform
  • Connections to 1,000 apps plus iOS and Android mobile apps

  Where it doesn't

  • No permanent free plan; access starts with a 14-day trial
  • Starter limits segmentation and allows five actions per automation
  • Pricing is organized around contact volume and currency

• Iterable — where it wins

  • Cross-channel delivery across email, SMS, in-app, push, and web push
  • Drag-and-drop journeys with triggers, delays, messages, and profile updates
  • Predictive goals, experiments, and automated winner selection

  Where it doesn't

  • Contact-sales pricing requires a vendor conversation to assess cost
  • Broad capabilities can demand more planning than single-channel tools
  • Enterprise and mid-market focus may exceed small-team requirements

• ActiveCampaign9.3/10 · 14-day trial

  Flexible automation suite with segmentation, CRM, testing and broad integrations.

  Visit ActiveCampaignFull verdict →
• Iterable8.7/10 · Pricing on request

  Iterable combines journey automation, experimentation, and broad messaging channels for enterprise marketers.

  Visit IterableFull verdict →