ActiveCampaign vs Braze

ActiveCampaign9.3Visit Braze9.2Visit

Higher score ActiveCampaign #2 in Campaign Management 9.3/10 14-day trial Free trial✓ 0 of 4 features Visit ActiveCampaign

vs

Braze #3 in Campaign Management 9.2/10 Pricing on request ✓ 0 of 4 features Visit Braze

• ActiveCampaign fits best

  Businesses needing mature, flexible marketing automation

• Braze fits best

  Enterprise teams running real-time omnichannel journeys

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Side by side

Feature	ActiveCampaign 9.3/10 Visit ↗	Braze 9.2/10 Visit ↗
At a glance
Editor score	9.3	9.2
Ranking	#2 in Campaign Management	#3 in Campaign Management
Best for	Businesses needing mature, flexible marketing automation	Enterprise teams running real-time omnichannel journeys
Pricing model	Paid	Paid
Starting price	—	—
Free plan	—	Not checked yet
Free trial	14 days	—
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Live chat, Community, Docs	Tickets, Community, Docs · 24/7
Compliance	SOC 2, GDPR, HIPAA, SSO/SAML, 2FA	SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA
Integrations	1,000+ integrations	1,000+ integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features ActiveCampaign 0/4 · Braze 0/4
Automation workflows	Not checked yet	Not checked yet
Audience segmentation	Not checked yet	Not checked yet
A/B testing	Not checked yet	Not checked yet
Analytics and reporting	Not checked yet	Not checked yet
Specs
Campaign channels	Not checked yet	Not checked yet
Included contacts	Not checked yet	Not checked yet
Our review
Pros	Multi-step automation with advanced segmentation and predictive sending Landing pages, A/B testing, CRM and campaign analytics in one platform Connections to 1,000 apps plus iOS and Android mobile apps	Canvas combines multi-step journeys, real-time triggers, and branching logic. Supports email, push, SMS, WhatsApp, and in-app messaging. Predictive features, experimentation, and 1,000 integrations extend campaign options.
Cons	No permanent free plan; access starts with a 14-day trial Starter limits segmentation and allows five actions per automation Pricing is organized around contact volume and currency	Pricing is not itemized publicly and requires contacting sales. Pricing scales with monthly active users and Action Credits. Its broad orchestration and governance tiers may exceed simpler campaign needs.
Our verdict	ActiveCampaign is a cloud-based email marketing and marketing automation platform for small businesses, marketers, agencies and larger organizations. It combines email campaigns and newsletters with multi-step customer journeys, audience… Read the review →	Braze is a cloud customer engagement platform for brands and lifecycle marketing teams that need to coordinate personalized campaigns across channels. It brings email, mobile and web push, in-app messaging, SMS, and WhatsApp into one… Read the review →

Strengths and trade-offs

• ActiveCampaign — where it wins

  • Multi-step automation with advanced segmentation and predictive sending
  • Landing pages, A/B testing, CRM and campaign analytics in one platform
  • Connections to 1,000 apps plus iOS and Android mobile apps

  Where it doesn't

  • No permanent free plan; access starts with a 14-day trial
  • Starter limits segmentation and allows five actions per automation
  • Pricing is organized around contact volume and currency

• Braze — where it wins

  • Canvas combines multi-step journeys, real-time triggers, and branching logic.
  • Supports email, push, SMS, WhatsApp, and in-app messaging.
  • Predictive features, experimentation, and 1,000 integrations extend campaign options.

  Where it doesn't

  • Pricing is not itemized publicly and requires contacting sales.
  • Pricing scales with monthly active users and Action Credits.
  • Its broad orchestration and governance tiers may exceed simpler campaign needs.

• ActiveCampaign9.3/10 · 14-day trial

  Flexible automation suite with segmentation, CRM, testing and broad integrations.

  Visit ActiveCampaignFull verdict →
• Braze9.2/10 · Pricing on request

  A broad campaign platform for teams coordinating personalized, cross-channel journeys.

  Visit BrazeFull verdict →