Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Campaign Management

Braze vs Salesforce Marketing Cloud Engagement

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Braze #3 in Campaign Management 9.2/10 Pricing on request ✓ 0 of 4 features Visit Braze
Salesforce Marketing Cloud Engagement #6 in Campaign Management 8.9/10 Paid ✓ 0 of 4 features Visit Salesforce

Braze leads on 0 checks, Salesforce Marketing Cloud Engagement on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBraze · 9.2/10

Braze scores higher on our rubric for campaign management: 9.2 against 8.9 out of 10; our editors rank them #3 and #6.

Braze is the better fit for enterprise teams running real-time omnichannel journeys. Salesforce Marketing Cloud Engagement is the better fit for salesforce-centric enterprises with large budgets.

  • Braze fits best

    Enterprise teams running real-time omnichannel journeys

  • Salesforce Marketing Cloud Engagement fits best

    Salesforce-centric enterprises with large budgets

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Braze 9.2/10 Visit ↗ Salesforce Marketing Cloud Engagement 8.9/10 Visit ↗
At a glance
Editor score 9.2 8.9
Ranking #3 in Campaign Management #6 in Campaign Management
Best for Enterprise teams running real-time omnichannel journeys Salesforce-centric enterprises with large budgets
Pricing model Paid Paid
Starting price — $2,000/mo
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Community, Docs · 24/7 Community, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA SOC 2, ISO 27001
Integrations 1,000+ integrations 4 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Braze 0/4 · Salesforce Marketing Cloud Engagement 0/4
Automation workflows Not checked yet Not checked yet
Audience segmentation Not checked yet Not checked yet
A/B testing Not checked yet Not checked yet
Analytics and reporting Not checked yet Not checked yet
Specs
Campaign channels Not checked yet Not checked yet
Included contacts Not checked yet 15000 contacts
Our review
Pros
  • Canvas combines multi-step journeys, real-time triggers, and branching logic.
  • Supports email, push, SMS, WhatsApp, and in-app messaging.
  • Predictive features, experimentation, and 1,000 integrations extend campaign options.
  • Journey Builder supports multi-channel customer journeys
  • Automation Studio handles workflows and campaign automation
  • Salesforce CRM integrations connect Sales, Service and Commerce Cloud
Cons
  • Pricing is not itemized publicly and requires contacting sales.
  • Pricing scales with monthly active users and Action Credits.
  • Its broad orchestration and governance tiers may exceed simpler campaign needs.
  • Plans start at $2,000 per organization monthly
  • Annual billing applies to all published Engagement+ plans
  • Forms require Experience Cloud and Marketing Cloud Connect setup
Our verdict

Braze is a cloud customer engagement platform for brands and lifecycle marketing teams that need to coordinate personalized campaigns across channels. It brings email, mobile and web push, in-app messaging, SMS, and WhatsApp into one…

Read the review →

Salesforce Marketing Cloud Engagement is a cloud marketing automation platform for teams coordinating customer communications across email, mobile and web channels. Its toolkit includes Email Studio, Mobile Studio, Journey Builder,…

Read the review →
  1. BrazeCampaign Management 9.2Pricing on request
  2. Salesforce Marketing Cloud EngagementCampaign Management 8.9Paid

Strengths and trade-offs

  • Braze — where it wins

    • Canvas combines multi-step journeys, real-time triggers, and branching logic.
    • Supports email, push, SMS, WhatsApp, and in-app messaging.
    • Predictive features, experimentation, and 1,000 integrations extend campaign options.

    Where it doesn't

    • Pricing is not itemized publicly and requires contacting sales.
    • Pricing scales with monthly active users and Action Credits.
    • Its broad orchestration and governance tiers may exceed simpler campaign needs.

  • Salesforce Marketing Cloud Engagement — where it wins

    • Journey Builder supports multi-channel customer journeys
    • Automation Studio handles workflows and campaign automation
    • Salesforce CRM integrations connect Sales, Service and Commerce Cloud

    Where it doesn't

    • Plans start at $2,000 per organization monthly
    • Annual billing applies to all published Engagement+ plans
    • Forms require Experience Cloud and Marketing Cloud Connect setup
  • Braze9.2/10 · Pricing on request

    A broad campaign platform for teams coordinating personalized, cross-channel journeys.

    Visit BrazeFull verdict →
  • Salesforce Marketing Cloud Engagement8.9/10 · Paid

    A Salesforce-connected suite for complex, high-volume campaigns and journeys.

    Visit SalesforceFull verdict →

More comparisons

All campaign management comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update