HubSpot Marketing Hub vs Salesforce Marketing Cloud Engagement

HubSpot Marketing Hub9.4Visit Salesforce Marketing Cloud Engagement8.9Visit

Higher score HubSpot Marketing Hub #1 in Campaign Management 9.4/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit HubSpot

vs

Salesforce Marketing Cloud Engagement #6 in Campaign Management 8.9/10 Paid ✓ 0 of 4 features Visit Salesforce

• HubSpot Marketing Hub fits best

  Teams wanting broad automation with a free entry plan

• Salesforce Marketing Cloud Engagement fits best

  Salesforce-centric enterprises with large budgets

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	HubSpot Marketing Hub 9.4/10 Visit ↗	Salesforce Marketing Cloud Engagement 8.9/10 Visit ↗
At a glance
Editor score	9.4	8.9
Ranking	#1 in Campaign Management	#6 in Campaign Management
Best for	Teams wanting broad automation with a free entry plan	Salesforce-centric enterprises with large budgets
Pricing model	Free plan + paid	Paid
Starting price	—	$2,000/mo
Free plan	✓ (best)	—
Free trial	14 days	—
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Phone, Docs	Community, Docs
Compliance	SOC 2, ISO 27001, GDPR	SOC 2, ISO 27001
Integrations	1,800+ integrations	4 integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features HubSpot Marketing Hub 0/4 · Salesforce Marketing Cloud Engagement 0/4
Automation workflows	Not checked yet	Not checked yet
Audience segmentation	Not checked yet	Not checked yet
A/B testing	Not checked yet	Not checked yet
Analytics and reporting	Not checked yet	Not checked yet
Specs
Campaign channels	Not checked yet	Not checked yet
Included contacts	1000 contacts	15000 contacts (best)
Our review
Pros	Automates multi-step email and nurture workflows with branching logic Combines forms, lead scoring, CRM records, and campaign reporting Connects with 1,800 integrations across CRM, commerce, support, and work tools	Journey Builder supports multi-channel customer journeys Automation Studio handles workflows and campaign automation Salesforce CRM integrations connect Sales, Service and Commerce Cloud
Cons	Advanced automation and analytics are reserved for higher editions The broad scope may exceed the needs of simple campaign projects Free tools cover core campaigns but not the full omnichannel feature set	Plans start at $2,000 per organization monthly Annual billing applies to all published Engagement+ plans Forms require Experience Cloud and Marketing Cloud Connect setup
Our verdict	HubSpot Marketing Hub is a cloud campaign-management platform for individual users, small teams, growing businesses, and larger marketing organizations. It brings email campaigns, nurture workflows, lead capture, scoring, customer-journey… Read the review →	Salesforce Marketing Cloud Engagement is a cloud marketing automation platform for teams coordinating customer communications across email, mobile and web channels. Its toolkit includes Email Studio, Mobile Studio, Journey Builder,… Read the review →

Strengths and trade-offs

• HubSpot Marketing Hub — where it wins

  • Automates multi-step email and nurture workflows with branching logic
  • Combines forms, lead scoring, CRM records, and campaign reporting
  • Connects with 1,800 integrations across CRM, commerce, support, and work tools

  Where it doesn't

  • Advanced automation and analytics are reserved for higher editions
  • The broad scope may exceed the needs of simple campaign projects
  • Free tools cover core campaigns but not the full omnichannel feature set

• Salesforce Marketing Cloud Engagement — where it wins

  • Journey Builder supports multi-channel customer journeys
  • Automation Studio handles workflows and campaign automation
  • Salesforce CRM integrations connect Sales, Service and Commerce Cloud

  Where it doesn't

  • Plans start at $2,000 per organization monthly
  • Annual billing applies to all published Engagement+ plans
  • Forms require Experience Cloud and Marketing Cloud Connect setup

• HubSpot Marketing Hub9.4/10 · Free plan · 14-day trial

  A broad campaign suite with free core tools, CRM links, automation, and reporting.

  Visit HubSpotFull verdict →
• Salesforce Marketing Cloud Engagement8.9/10 · Paid

  A Salesforce-connected suite for complex, high-volume campaigns and journeys.

  Visit SalesforceFull verdict →