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Head-to-head · WordPress Live Chat Plugins

HubSpot Live Chat vs Intercom

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score HubSpot Live Chat #4 in WordPress Live Chat Plugins 9.0/10 Free plan Free plan✓ 0 of 5 features Visit HubSpot
Intercom #7 in WordPress Live Chat Plugins 8.7/10 14-day trial Free trial✓ 2 of 5 features Visit Intercom

HubSpot Live Chat leads on 1 check, Intercom on 0, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHubSpot Live Chat · 9.0/10
  • Free planonly HubSpot Live Chat
  • Free trialonly Intercom
  • Most featuresIntercom · 2 of 5

HubSpot Live Chat scores higher on our rubric for wordpress live chat plugins: 9.0 against 8.7 out of 10; our editors rank them #4 and #7.

HubSpot Live Chat offers free plan; Intercom doesn't.

HubSpot Live Chat is the better fit for teams already using HubSpot CRM. Intercom is the better fit for businesses needing a broad support platform.

  • HubSpot Live Chat fits best

    Teams already using HubSpot CRM

  • Intercom fits best

    Businesses needing a broad support platform

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature HubSpot Live Chat 9.0/10 Visit ↗ Intercom 8.7/10 Visit ↗
At a glance
Editor score 9.0 8.7
Ranking #4 in WordPress Live Chat Plugins #7 in WordPress Live Chat Plugins
Best for Teams already using HubSpot CRM Businesses needing a broad support platform
Pricing model Free plan + paid Paid
Starting price — $29/seat/mo
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Integrations 3 integrations 450+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features HubSpot Live Chat 0/5 · Intercom 2/5
Chatbot support Not checked yet ✓ (best)
Mobile apps Not checked yet Not checked yet
Visitor tracking Not checked yet ✓ (best)
Proactive chat Not checked yet Not checked yet
Chat routing Not checked yet Not checked yet
Specs
Messaging channels Not checked yet Not checked yet
Our review
Pros
  • Stores chat history in the HubSpot CRM inbox
  • Routes inquiries and supports team availability hours
  • Agents can reply through the mobile app or Slack
  • Combines live chat, shared inbox, ticketing, and help center tools
  • Fin AI can hand conversations to agents with context
  • Supports email, phone, SMS, WhatsApp, and social messaging
Cons
  • Free chat includes HubSpot branding
  • Bots are limited on both listed plans
  • Verified integrations center on HubSpot CRM, Messenger, and Slack
  • No free plan; Essential starts at $29 per seat monthly, billed annually
  • Fin AI Agent is priced separately at $0.99 per outcome
  • WordPress is not among the named integration examples
Our verdict

HubSpot Live Chat connects website visitors with sales and support teams through a customizable chat widget. Teams can set welcome messages, route inquiries to people or teams, and define availability and operating hours. Its chatbot…

Read the review →

Intercom brings website and in-product Messenger chat together with a shared inbox, ticketing, automation, reporting, and help center tools. It is aimed at businesses that want more than a standalone WordPress chat widget: support teams…

Read the review →
  1. HubSpot Live ChatWordPress Live Chat Plugins 9.0Free plan
  2. IntercomWordPress Live Chat Plugins 8.714-day trial

Strengths and trade-offs

  • HubSpot Live Chat — where it wins

    • Stores chat history in the HubSpot CRM inbox
    • Routes inquiries and supports team availability hours
    • Agents can reply through the mobile app or Slack

    Where it doesn't

    • Free chat includes HubSpot branding
    • Bots are limited on both listed plans
    • Verified integrations center on HubSpot CRM, Messenger, and Slack
  • Intercom — where it wins

    • Combines live chat, shared inbox, ticketing, and help center tools
    • Fin AI can hand conversations to agents with context
    • Supports email, phone, SMS, WhatsApp, and social messaging

    Where it doesn't

    • No free plan; Essential starts at $29 per seat monthly, billed annually
    • Fin AI Agent is priced separately at $0.99 per outcome
    • WordPress is not among the named integration examples

More options

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update