HMS Flow Guest CRM & Loyalty vs Cloudbeds Guest Marketing

HMS Flow Guest CRM & Loyalty7.0Visit Cloudbeds Guest Marketing6.9Visit

Higher score HMS Flow Guest CRM & Loyalty #6 in Hospitality CRM Software 7.0/10 From €325/yr · 14-day trial ✓ 6 of 6 features Visit HMS Flow

vs

Cloudbeds Guest Marketing #8 in Hospitality CRM Software 6.9/10 Pricing on request ✓ 4 of 6 features Visit Cloudbeds

• HMS Flow Guest CRM & Loyalty fits best

  Small hotels seeking low annual CRM costs

• Cloudbeds Guest Marketing fits best

  Cloudbeds properties centered on email marketing

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Side by side

Feature	HMS Flow Guest CRM & Loyalty 7.0/10 Visit ↗	Cloudbeds Guest Marketing 6.9/10 Visit ↗
At a glance
Editor score	7.0	6.9
Ranking	#6 in Hospitality CRM Software	#8 in Hospitality CRM Software
Best for	Small hotels seeking low annual CRM costs	Cloudbeds properties centered on email marketing
Pricing model	Paid	Paid
Starting price	Not published	Not published
Free plan	—	Not published
Free trial	—	—
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Phone, Docs · 24/7	Email, Community, Docs, Phone · 24/7
Compliance	GDPR	GDPR, PCI DSS
Integrations	40+ integrations	450+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features HMS Flow Guest CRM & Loyalty 6/6 · Cloudbeds Guest Marketing 4/6
Reservation sync	✓	✓
Guest messaging	✓	✓
Loyalty programs	✓ (best)	Not published
Marketing automation	✓	✓
Guest segmentation	✓	✓
Mobile app	✓ (best)	Not published
Our review
Pros	Unified profiles combine guest stay and spend history Automates pre-arrival, in-stay and post-stay communications Loyalty, segmentation, surveys and consent controls are included	Unified, deduplicated profiles synchronized with Cloudbeds PMS Automated campaigns for pre-arrival, post-stay, birthdays, and win-backs AI-assisted copy, personalization, and campaign revenue reporting
Cons	No free plan is available Plans are billed annually per property Properties with 51+ rooms require custom pricing	Focused on the Cloudbeds ecosystem and its connected products Available through the web rather than native desktop or mobile apps Guest messaging centers on promotional email campaigns
Our verdict	HMS Flow Guest CRM & Loyalty is a hospitality CRM module within HMS Flow’s cloud hotel-management platform. It is designed for hotels, resorts, guesthouses, hostels, boutique properties and multi-property hotel groups that want to organize… Read the review →	Cloudbeds Guest Marketing is a hospitality CRM and revenue marketing add-on for hotels, hotel groups, and multi-property operators using Cloudbeds. It consolidates and deduplicates guest information into unified profiles, then supports… Read the review →

Strengths and trade-offs

• HMS Flow Guest CRM & Loyalty — where it wins

  • Unified profiles combine guest stay and spend history
  • Automates pre-arrival, in-stay and post-stay communications
  • Loyalty, segmentation, surveys and consent controls are included

  Where it doesn't

  • No free plan is available
  • Plans are billed annually per property
  • Properties with 51+ rooms require custom pricing

• Cloudbeds Guest Marketing — where it wins

  • Unified, deduplicated profiles synchronized with Cloudbeds PMS
  • Automated campaigns for pre-arrival, post-stay, birthdays, and win-backs
  • AI-assisted copy, personalization, and campaign revenue reporting

  Where it doesn't

  • Focused on the Cloudbeds ecosystem and its connected products
  • Available through the web rather than native desktop or mobile apps
  • Guest messaging centers on promotional email campaigns

• HMS Flow Guest CRM & Loyalty7.0/10 · From €325/yr · 14-day trial

  A focused hotel CRM for guest engagement, loyalty and lifecycle marketing.

  Visit HMS FlowFull verdict →
• Cloudbeds Guest Marketing6.9/10 · Pricing on request

  A focused Cloudbeds add-on for property-wide guest email marketing and campaign reporting.

  Visit CloudbedsFull verdict →