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Head-to-head · Gym Marketing Software

Helios vs GymLeads

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Helios #2 in Gym Marketing Software 9.3/10 Paid ✓ 4 of 5 features Visit Helios
GymLeads #7 in Gym Marketing Software 8.7/10 Paid ✓ 1 of 5 features Visit GymLeads

Helios leads on 1 check, GymLeads on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHelios · 9.3/10
  • Lowest starting priceHelios · $89/mo
  • Most featuresHelios · 4 of 5

Helios scores higher on our rubric for gym marketing software: 9.3 against 8.7 out of 10; our editors rank them #2 and #7.

Helios is cheaper to start at $89/mo against $149/mo.

Helios is the better fit for gyms focused on lifecycle marketing and attribution. GymLeads is the better fit for gyms wanting dedicated lead and sales management.

  • Helios fits best

    Gyms focused on lifecycle marketing and attribution

  • GymLeads fits best

    Gyms wanting dedicated lead and sales management

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Helios 9.3/10 Visit ↗ GymLeads 8.7/10 Visit ↗
At a glance
Editor score 9.3 8.7
Ranking #2 in Gym Marketing Software #7 in Gym Marketing Software
Best for Gyms focused on lifecycle marketing and attribution Gyms wanting dedicated lead and sales management
Pricing model Paid Paid
Starting price $89/mo (best) $149/site/mo
Free plan — —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS Web, iOS, Android
Support Email, Docs Live chat, Email, Docs
Integrations 8 integrations 8 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Helios 4/5 · GymLeads 1/5
Lead capture tools ✓ ✓
Automated nurture ✓ (best) Not checked yet
Trial booking Not checked yet Not checked yet
Lead source tracking ✓ (best) Not checked yet
Fitness platform links ✓ (best) Not checked yet
Specs
Campaign channels Multichannel Not checked yet
Acquisition reporting Attribution Not checked yet
Our review
Pros
  • Automates nurture, conversion, no-show recovery, and win-back journeys
  • Unifies booking, visit, purchase, ad, call, and form data
  • Reports lead sources, conversions, clicks, delivery, and revenue
  • Captures leads from websites, landing pages, social media and Messenger
  • Automates email, SMS, reminders and follow-ups across configurable funnels
  • Supports gym workflows with eight integrations and mobile lead management
Cons
  • No free plan is available
  • Starter includes only 1 phone number
  • Enterprise pricing is custom rather than published
  • SMS messaging requires account credit
  • Multi-site and franchise pricing is provided on a POA basis
  • Its focus is gym and fitness-business sales and marketing workflows
Our verdict

Helios is a marketing engagement platform for gyms, boutique fitness studios, multi-location operators, and franchises. It combines customer profiles, unified conversations, automated lifecycle flows, broadcasts, email building, voice…

Read the review →

GymLeads is a cloud-based CRM for gyms and fitness businesses that need a dedicated system for capturing, organizing and converting leads. It collects prospects from websites, landing pages, social media, Facebook Lead Ads, Messenger and…

Read the review →
  1. HeliosGym Marketing Software 9.3Paid
  2. GymLeadsGym Marketing Software 8.7Paid

Strengths and trade-offs

  • Helios — where it wins

    • Automates nurture, conversion, no-show recovery, and win-back journeys
    • Unifies booking, visit, purchase, ad, call, and form data
    • Reports lead sources, conversions, clicks, delivery, and revenue

    Where it doesn't

    • No free plan is available
    • Starter includes only 1 phone number
    • Enterprise pricing is custom rather than published

  • GymLeads — where it wins

    • Captures leads from websites, landing pages, social media and Messenger
    • Automates email, SMS, reminders and follow-ups across configurable funnels
    • Supports gym workflows with eight integrations and mobile lead management

    Where it doesn't

    • SMS messaging requires account credit
    • Multi-site and franchise pricing is provided on a POA basis
    • Its focus is gym and fitness-business sales and marketing workflows

More comparisons

All gym marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update