Head-to-head · Web Analytics Tools
Heap vs Snowplow
Heap leads on 1 check, Snowplow on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreHeap · 8.7/10
- Free planonly Heap
- Free trialonly Snowplow
- Most featuresHeap · 5 of 5
Heap scores higher on our rubric for web analytics tools: 8.7 against 7.5 out of 10; our editors rank them #6 and #17.
Heap offers free plan; Snowplow doesn't. On data retention, Snowplow gives you Extended where Heap offers Limited.
Heap is the better fit for automatic capture and session-based analysis. Snowplow is the better fit for warehouse-first event data pipelines.
- Heap fits best
Automatic capture and session-based analysis
- Snowplow fits best
Warehouse-first event data pipelines
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Side by side
| Feature | Heap 8.7/10 Visit ↗ | Snowplow 7.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.7 | 7.5 |
| Ranking | #6 in Web Analytics Tools | #17 in Web Analytics Tools |
| Best for | Automatic capture and session-based analysis | Warehouse-first event data pipelines |
| Pricing model | Free plan + paid | Paid |
| Starting price | — | — |
| Free plan | ✓ (best) | — |
| Free trial | — | 14 days |
| Deployment | Cloud, Mobile | Cloud, Self-hosted |
| Platforms | Web, iOS, Android, macOS | Web, iOS, Android |
| Support | Email, Community, Docs | Email, Tickets, Docs · 24/7 |
| Compliance | SOC 2, ISO 27001, GDPR, SSO/SAML | SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML |
| Integrations | 14 integrations | 100+ integrations |
| Built for | Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Features Heap 5/5 · Snowplow 4/5 | ||
| Event tracking | ✓ | ✓ |
| Conversion funnels | ✓ | ✓ |
| Session recordings | ✓ (best) | Not checked yet |
| Ecommerce tracking | ✓ | ✓ |
| API access | ✓ | ✓ |
| Specs | ||
| Monthly visitor limit | 10000 visitors | Not checked yet |
| Data retention | Limited | Extended |
| Our review | ||
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| Cons |
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| Our verdict | Heap is a digital analytics and product insights platform for teams that need to understand customer behavior across websites and apps. It automatically captures interactions such as clicks, pageviews, form submissions, and other events,… Read the review → |
Snowplow is a behavioral data platform for data, analytics, engineering, and product teams that need granular event data from websites, mobile apps, servers, and other digital touchpoints. It validates and enriches events, then delivers… Read the review → |
Strengths and trade-offs
Heap — where it wins
- Automatically captures interactions such as clicks, pageviews, and form submissions
- Combines funnels, retention, journeys, segmentation, and session replay
- Supports privacy controls, identity management, APIs, and data warehouse connectivity
Where it doesn't
- Free plan is limited to up to 10k monthly sessions
- Data history on the Free plan is limited to 6 months
- Session Replay is an add-on on the Pro plan
Snowplow — where it wins
- Schema-defined events support governed, granular tracking.
- Delivers data to warehouses, lakes, and real-time streams.
- Supports funnels, ecommerce, APIs, and self-hosted deployment.
Where it doesn't
- Pricing is quote-based rather than publicly listed.
- There is no free plan for ongoing use.
- Its breadth may exceed the needs of simple website analytics.
- Heap8.7/10 · Free plan
Automatic capture, replay, funnels, and retention analysis for web and app teams.
Visit HeapFull verdict → - Snowplow7.5/10 · Pricing on request · 14-day trial
A warehouse-first analytics platform for granular, governed event data.
Visit SnowplowFull verdict →
More comparisons
All web analytics tools comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update