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Head-to-head · Automotive CRM Software

DriveCentric vs DealersCloud CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score DriveCentric #5 in Automotive CRM Software 7.8/10 Pricing on request ✓ 6 of 6 features Visit DriveCentric
DealersCloud CRM #12 in Automotive CRM Software 7.1/10 Pricing on request ✓ 6 of 6 features Visit DealersCloud

DriveCentric leads on 0 checks, DealersCloud CRM on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreDriveCentric · 7.8/10

DriveCentric scores higher on our rubric for automotive crm software: 7.8 against 7.1 out of 10; our editors rank them #5 and #12.

DriveCentric is the better fit for dealerships needing AI and lead-routing depth. DealersCloud CRM is the better fit for dealers prioritizing lead capture and integrations.

  • DriveCentric fits best

    Dealerships needing AI and lead-routing depth

  • DealersCloud CRM fits best

    Dealers prioritizing lead capture and integrations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature DriveCentric 7.8/10 Visit ↗ DealersCloud CRM 7.1/10 Visit ↗
At a glance
Editor score 7.8 7.1
Ranking #5 in Automotive CRM Software #12 in Automotive CRM Software
Best for Dealerships needing AI and lead-routing depth Dealers prioritizing lead capture and integrations
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Live chat, Phone, Docs Email, Phone, Live chat · 24/7
Compliance SOC 2, ISO 27001, 2FA SOC 2
Integrations 13 integrations 19 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features DriveCentric 6/6 · DealersCloud CRM 6/6
DMS integration ✓ ✓
Lead routing ✓ ✓
SMS messaging ✓ ✓
Workflow automation ✓ ✓
Mobile app ✓ ✓
Lead source capture ✓ ✓
Our review
Pros
  • Routes dealership leads and organizes automated follow-up workflows
  • Unifies text, calls, email, notes, and video in one customer record
  • Connects with major DMS, OEM, credit, and communication systems
  • Captures leads from websites, marketplaces, calls, and walk-ins
  • Connects CRM records with inventory, F&I, accounting, and reporting
  • Supports automated follow-ups, routing, mobile access, and AI tools
Cons
  • Quote-based pricing requires a sales conversation
  • Its broad feature set may exceed the needs of smaller operations
  • Advanced AI engagement depends on fitting workflows to dealership processes
  • Quote-based pricing makes budget comparison less immediate
  • Advanced AI capabilities require a separate add-on
  • Its focus on independent dealerships limits broader CRM use cases
Our verdict

DriveCentric is a cloud-based automotive CRM and engagement platform for dealership sales teams, BDCs, managers, franchise groups, and independent dealers. It brings together sales and service pipelines, customer records, lead ingestion,…

Read the review →

DealersCloud CRM is the customer and lead management module within an all-in-one dealer management platform for independent car dealerships. It brings website, marketplace, phone, and lot leads into one queue, then keeps email and text…

Read the review →
  1. DriveCentricAutomotive CRM Software 7.8Pricing on request
  2. DealersCloud CRMAutomotive CRM Software 7.1Pricing on request

Strengths and trade-offs

  • DriveCentric — where it wins

    • Routes dealership leads and organizes automated follow-up workflows
    • Unifies text, calls, email, notes, and video in one customer record
    • Connects with major DMS, OEM, credit, and communication systems

    Where it doesn't

    • Quote-based pricing requires a sales conversation
    • Its broad feature set may exceed the needs of smaller operations
    • Advanced AI engagement depends on fitting workflows to dealership processes
  • DealersCloud CRM — where it wins

    • Captures leads from websites, marketplaces, calls, and walk-ins
    • Connects CRM records with inventory, F&I, accounting, and reporting
    • Supports automated follow-ups, routing, mobile access, and AI tools

    Where it doesn't

    • Quote-based pricing makes budget comparison less immediate
    • Advanced AI capabilities require a separate add-on
    • Its focus on independent dealerships limits broader CRM use cases
  • DriveCentric7.8/10 · Pricing on request

    A dealership CRM with AI follow-up, lead routing, multichannel messaging, and DMS integrations.

    Visit DriveCentricFull verdict →
  • DealersCloud CRM7.1/10 · Pricing on request

    A broad dealership CRM for capturing leads, automating follow-up, and connecting dealer systems.

    Visit DealersCloudFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update