ClickMagick vs Hyros

CClickMagick8.6Visit Hyros8.0Visit

Higher score C ClickMagick #7 in Ad Tracking Software 8.6/10 Paid Free trial✓ 5 of 5 features Visit ClickMagick

vs

Hyros #9 in Ad Tracking Software 8.0/10 Paid ✓ 5 of 5 features Visit Hyros

• ClickMagick fits best

  Performance marketers who want first-party-only server-side tracking with automatic ad-platform conversion feeds included

• Hyros fits best

  Advertisers who no longer trust their own platforms' self-reported ROAS and want an independent, server-side number

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Side by side

Feature	CClickMagick 8.6/10 Visit ↗	Hyros 8.0/10 Visit ↗
At a glance
Editor score	8.6	8.0
Ranking	#7 in Ad Tracking Software	#9 in Ad Tracking Software
Best for	Performance marketers who want first-party-only server-side tracking with automatic ad-platform conversion feeds included	Advertisers who no longer trust their own platforms' self-reported ROAS and want an independent, server-side number
Pricing model	Paid	Paid
Starting price	$79/mo	$69/mo (best)
Free plan	—	—
Free trial	14 days	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Integrations	6 integrations	70+ integrations
Features ClickMagick 5/5 · Hyros 5/5
Multi-platform ad tracking	✓	✓
Server-side tracking	✓	✓
ROAS and spend reporting	✓	✓
Cross-device tracking	✓	✓
Ad platform postbacks	✓	✓
Our review
Pros	TrueTracking uses server-side tracking and only first-party cookies on the advertiser's own domain — no redirects "Audience Optimization" automatically sends conversions via Facebook's Conversions API and Google's WBRAID parameter Full integrations for Facebook, Google, LinkedIn, Microsoft and TikTok Ads, pulling cost hourly and pushing conversions back in real time	First-party, server-side tracking with deterministic user matching across Meta, Google, TikTok, YouTube, email and offline channels "Print Tracking" ties a user's journey across devices with a seven-layer identity match (phone, email, device, IP, cookies) Feeds corrected conversion data back to Meta, Google and TikTok through each platform's own server-side API
Cons	No free plan — Starter begins at $79/month ($66/mo billed yearly) Pro tier's 1,000,000 tracked-visitor allowance is the ceiling before needing a custom/agency arrangement Additional sites or stores beyond a plan's base allotment cost extra ($40/mo each)	Entry plan is capped at $5k of tracked monthly revenue — a growing account outgrows the $69 tier quickly No published free plan or trial; pricing starts as a paid commitment Pricing scales with tracked revenue, so the public number is a floor, not a ceiling, for most real accounts
Our verdict	ClickMagick's TrueTracking is built to avoid third-party cookies and redirects entirely: tracking runs server-side using only first-party cookies set on the advertiser's own domain, which the vendor positions as immune to iOS/ITP cookie… Read the review →	Hyros exists because platform-reported ROAS is often wrong in the platform's own favour, and its answer is first-party, server-side tracking with deterministic identity matching — email, phone, device fingerprint, IP and cookies combined… Read the review →

Strengths and trade-offs

• ClickMagick — where it wins

  • TrueTracking uses server-side tracking and only first-party cookies on the advertiser's own domain — no redirects
  • "Audience Optimization" automatically sends conversions via Facebook's Conversions API and Google's WBRAID parameter
  • Full integrations for Facebook, Google, LinkedIn, Microsoft and TikTok Ads, pulling cost hourly and pushing conversions back in real time
  • Cross-device tracking is automatic and documented: a phone click followed by a later laptop purchase still attributes to the original click
  • 100+ affiliate-network postback integrations alongside the ad-platform feeds

  Where it doesn't

  • No free plan — Starter begins at $79/month ($66/mo billed yearly)
  • Pro tier's 1,000,000 tracked-visitor allowance is the ceiling before needing a custom/agency arrangement
  • Additional sites or stores beyond a plan's base allotment cost extra ($40/mo each)

• Hyros — where it wins

  • First-party, server-side tracking with deterministic user matching across Meta, Google, TikTok, YouTube, email and offline channels
  • "Print Tracking" ties a user's journey across devices with a seven-layer identity match (phone, email, device, IP, cookies)
  • Feeds corrected conversion data back to Meta, Google and TikTok through each platform's own server-side API
  • Built specifically to explain and correct platform-reported ROAS, not just display it

  Where it doesn't

  • Entry plan is capped at $5k of tracked monthly revenue — a growing account outgrows the $69 tier quickly
  • No published free plan or trial; pricing starts as a paid commitment
  • Pricing scales with tracked revenue, so the public number is a floor, not a ceiling, for most real accounts

• CClickMagick8.6/10 · Paid

  First-party, server-side TrueTracking with automatic Facebook CAPI and Google WBRAID conversion feeds.

  Visit ClickMagickFull verdict →
• Hyros8.0/10 · Paid

  Server-side, identity-based ad tracking built to correct the ROAS every ad platform over-reports on itself.

  Visit HyrosFull verdict →