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Head-to-head · In App Messaging

CleverTap vs WalkMe

  • Updated Sep 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score CleverTap #3 in In App Messaging 7.5/10 30-day trial ✓ 0 of 4 features Visit CleverTap
WalkMe #8 in In App Messaging 6.3/10 Pricing on request ✓ 1 of 4 features Visit WalkMe

CleverTap leads on 0 checks, WalkMe on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCleverTap · 7.5/10
  • Most featuresWalkMe · 1 of 4

CleverTap scores higher on our rubric for in app messaging: 7.5 against 6.3 out of 10; our editors rank them #3 and #8.

WalkMe offers localization; CleverTap doesn't publish it.

CleverTap is the better fit for growth teams running behavioral multichannel campaigns. WalkMe is the better fit for large organizations guiding users through software.

  • CleverTap fits best

    Growth teams running behavioral multichannel campaigns

  • WalkMe fits best

    Large organizations guiding users through software

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature CleverTap 7.5/10 Visit ↗ WalkMe 6.3/10 Visit ↗
At a glance
Editor score 7.5 6.3
Ranking #3 in In App Messaging #8 in In App Messaging
Best for Growth teams running behavioral multichannel campaigns Large organizations guiding users through software
Pricing model Paid Paid
Starting price Not published Not published
Free plan — —
Free trial — —
Deployment Cloud, Mobile Cloud, Desktop, Mobile, Browser extension
Platforms Web, iOS, Android Web, Windows, macOS, iOS, Android, Chrome extension
Support Tickets, Docs Email, Live chat, Phone, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, 2FA SOC 2, GDPR, PCI DSS
Integrations 20 integrations 9 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features CleverTap 0/4 · WalkMe 1/4
Behavioral targeting Not published Not published
Mobile app support Not published Not published
Event tracking Not published Not published
Localization Not published ✓ (best)
Specs
Message formats Not published Not published
Audience limit Not published Not published
Our review
Pros
  • Combines in-app messaging with push, email, SMS, WhatsApp, and RCS
  • Supports behavioral segmentation, branching journeys, and journey goals
  • Adds experimentation, analytics, and personalization across touchpoints
  • Guides, tours, tooltips, and task checklists cover multiple workflows.
  • Targeting, localization, analytics, and automation support tailored guidance.
  • Integrates with Salesforce, Jira, ServiceNow, SAP, and Workday.
Cons
  • Pro and Ultimate require a demo
  • Pricing depends on monthly active users or data points
  • The broad channel and journey toolkit may exceed a single-channel need
  • Quote-based pricing makes budget comparisons less direct.
  • Its strengths center on adoption guidance, not messaging campaigns.
  • The broad feature set may exceed the needs of teams seeking simple messaging.
Our verdict

CleverTap brings customer data, segmentation, analytics, and campaign orchestration together for digital consumer brands. It suits growth teams that want in-app messaging to work alongside push, email, web, SMS, WhatsApp, and RCS…

Read the review →

WalkMe is a digital adoption platform that overlays guidance on web, desktop, and mobile applications. It is aimed at mid-market and enterprise organizations seeking to support onboarding, software adoption, employee productivity, and…

Read the review →
  1. CleverTapIn App Messaging 7.530-day trial
  2. WalkMeIn App Messaging 6.3Pricing on request

Strengths and trade-offs

  • CleverTap — where it wins

    • Combines in-app messaging with push, email, SMS, WhatsApp, and RCS
    • Supports behavioral segmentation, branching journeys, and journey goals
    • Adds experimentation, analytics, and personalization across touchpoints

    Where it doesn't

    • Pro and Ultimate require a demo
    • Pricing depends on monthly active users or data points
    • The broad channel and journey toolkit may exceed a single-channel need

  • WalkMe — where it wins

    • Guides, tours, tooltips, and task checklists cover multiple workflows.
    • Targeting, localization, analytics, and automation support tailored guidance.
    • Integrates with Salesforce, Jira, ServiceNow, SAP, and Workday.

    Where it doesn't

    • Quote-based pricing makes budget comparisons less direct.
    • Its strengths center on adoption guidance, not messaging campaigns.
    • The broad feature set may exceed the needs of teams seeking simple messaging.

More comparisons

All in app messaging comparisons → · Full ranking →

Guides on in app messaging

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update