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Head-to-head · Real Estate CRM Software

CINC vs BoldTrail

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score CINC #8 in Real Estate CRM Software 8.7/10 Pricing on request ✓ 7 of 7 features Visit CINC
BoldTrail #12 in Real Estate CRM Software 8.3/10 Pricing on request ✓ 7 of 7 features Visit BoldTrail

CINC leads on 0 checks, BoldTrail on 0, and 8 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCINC · 8.7/10

CINC scores higher on our rubric for real estate crm software: 8.7 against 8.3 out of 10; our editors rank them #8 and #12.

CINC is the better fit for brokerages needing websites and agent apps. BoldTrail is the better fit for MLS-focused brokerages.

  • CINC fits best

    Brokerages needing websites and agent apps

  • BoldTrail fits best

    MLS-focused brokerages

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Side by side

Feature CINC 8.7/10 Visit ↗ BoldTrail 8.3/10 Visit ↗
At a glance
Editor score 8.7 8.3
Ranking #8 in Real Estate CRM Software #12 in Real Estate CRM Software
Best for Brokerages needing websites and agent apps MLS-focused brokerages
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features CINC 7/7 · BoldTrail 7/7
Automated follow-up ✓ ✓
Lead routing ✓ ✓
Property matching ✓ ✓
Website included ✓ ✓
Mobile app ✓ ✓
Email marketing ✓ ✓
Lead import ✓ ✓
Our review
Pros
  • Combines CRM, IDX websites, lead routing, and automated follow-up
  • Supports web, iOS, Android, API access, and agent mobile apps
  • Connects with Google, Zapier, Slack, Zillow Leads, and real estate tools
  • AI CRM with behavioral follow-up and configurable lead routing
  • IDX websites with MLS integration and lead capture tools
  • Mobile productivity, reporting, and agent accountability features
Cons
  • Pricing requires contacting sales
  • No free plan is available
  • The full feature set may exceed the needs of solo agents
  • Pricing requires contacting sales before plan comparison
  • Android users are placed on a waitlist for mobile access
  • The breadth of modules may exceed smaller teams' needs
Our verdict

CINC is an all-in-one real estate lead generation and conversion platform for solo agents, teams, and brokerages. It brings together a centralized CRM for prospects, leads, and customers; an IDX consumer website; lead and database imports;…

Read the review →

BoldTrail is a real estate technology platform from Inside Real Estate for agents, teams, brokerages, and franchises. It combines an AI-powered Smart CRM with lead routing, automated text and email follow-up, IDX websites, listing…

Read the review →
  1. CINCReal Estate CRM Software 8.7Pricing on request
  2. BoldTrailReal Estate CRM Software 8.3Pricing on request

Strengths and trade-offs

  • CINC — where it wins

    • Combines CRM, IDX websites, lead routing, and automated follow-up
    • Supports web, iOS, Android, API access, and agent mobile apps
    • Connects with Google, Zapier, Slack, Zillow Leads, and real estate tools

    Where it doesn't

    • Pricing requires contacting sales
    • No free plan is available
    • The full feature set may exceed the needs of solo agents
  • BoldTrail — where it wins

    • AI CRM with behavioral follow-up and configurable lead routing
    • IDX websites with MLS integration and lead capture tools
    • Mobile productivity, reporting, and agent accountability features

    Where it doesn't

    • Pricing requires contacting sales before plan comparison
    • Android users are placed on a waitlist for mobile access
    • The breadth of modules may exceed smaller teams' needs

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update