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Head-to-head · Lead Routing Software

Cargo vs Gradient Works

  • Updated Sep 2026
  • Both researched from official sources
  • 9 checks side by side
Higher score Cargo #2 in Lead Routing Software 8.2/10 Free plan · paid from $165/mo Free plan✓ 6 of 6 features Visit Cargo
Gradient Works #14 in Lead Routing Software 6.3/10 Free plan · paid from $799/mo (annual) Free plan✓ 5 of 6 features Visit Gradient Works

Cargo leads on 3 checks, Gradient Works on 0, and 6 are even. Who comes out ahead on the 9 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCargo · 8.2/10
  • Lowest starting priceCargo · $165/mo
  • Free planboth
  • Most featuresCargo · 6 of 6

Cargo scores higher on our rubric for lead routing software: 8.2 against 6.3 out of 10; our editors rank them #2 and #14.

Cargo is cheaper to start at $165/mo against $799/mo. Cargo leads on crm connectors: 5 versus 2. Cargo offers webhook support; Gradient Works doesn't publish it.

Cargo is the better fit for teams needing powerful routing with a free entry tier. Gradient Works is the better fit for salesforce teams wanting free-to-enterprise routing.

  • Cargo fits best

    Teams needing powerful routing with a free entry tier

  • Gradient Works fits best

    Salesforce teams wanting free-to-enterprise routing

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Cargo 8.2/10 Visit ↗ Gradient Works 6.3/10 Visit ↗
At a glance
Editor score 8.2 6.3
Ranking #2 in Lead Routing Software #14 in Lead Routing Software
Best for Teams needing powerful routing with a free entry tier Salesforce teams wanting free-to-enterprise routing
Pricing model Free plan + paid Free plan + paid
Starting price $165/mo (best) $799/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email, Community, Docs Email, Docs
Compliance SOC 2, GDPR, SSO/SAML SOC 2
Integrations 100+ integrations 7 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Cargo 6/6 · Gradient Works 5/6
Routing rules ✓ ✓
Territory routing ✓ ✓
Round-robin assignment ✓ ✓
Lead qualification ✓ ✓
Workflow automation ✓ ✓
Webhook support ✓ (best) Not published
Specs
CRM connectors 5 (best) 2
Our review
Pros
  • Territory, weighted round-robin and capacity-based routing
  • Qualification, enrichment and workflow automation in one platform
  • Web, API and Chrome extension access with 100+ integrations
  • Lead-to-account matching supports domain, exact, and fuzzy criteria.
  • Capacity, availability, weighting, and round-robin controls support precise assignment.
  • Audit history, execution logging, and Salesforce Flow automation improve oversight.
Cons
  • Paid plans are credit-based and start at $165 per month
  • Advanced routing may require more configuration than simple schedulers
  • Dedicated support is limited to the 50K+ credits plan
  • The full platform requires Salesforce.
  • Growth costs $799 per month with annual billing.
  • The web platform may not suit teams needing a broader deployment model.
Our verdict

Cargo is a go-to-market automation platform for teams managing lead capture, qualification, routing and follow-up workflows. It suits GTM engineers and revenue teams that need more than basic assignment rules, with support for territories,…

Read the review →

Gradient Works is a Salesforce-native platform for commercial B2B sales teams that need structured lead, account, and territory assignment. Its Routing product matches leads to accounts, applies no-code rules in Salesforce Flow, and…

Read the review →
  1. CargoLead Routing Software 8.2Free plan · paid from $165/mo
  2. Gradient WorksLead Routing Software 6.3Free plan · paid from $799/mo (annual)

Strengths and trade-offs

  • Cargo — where it wins

    • Territory, weighted round-robin and capacity-based routing
    • Qualification, enrichment and workflow automation in one platform
    • Web, API and Chrome extension access with 100+ integrations

    Where it doesn't

    • Paid plans are credit-based and start at $165 per month
    • Advanced routing may require more configuration than simple schedulers
    • Dedicated support is limited to the 50K+ credits plan

  • Gradient Works — where it wins

    • Lead-to-account matching supports domain, exact, and fuzzy criteria.
    • Capacity, availability, weighting, and round-robin controls support precise assignment.
    • Audit history, execution logging, and Salesforce Flow automation improve oversight.

    Where it doesn't

    • The full platform requires Salesforce.
    • Growth costs $799 per month with annual billing.
    • The web platform may not suit teams needing a broader deployment model.
  • Cargo8.2/10 · Free plan · paid from $165/mo

    Cargo combines free entry access with advanced routing, qualification, enrichment and automation.

    Visit CargoFull verdict →
  • Gradient Works6.3/10 · Free plan · paid from $799/mo (annual)

    A strong Salesforce routing option with a useful free entry tier and advanced paid controls.

    Visit Gradient WorksFull verdict →

More comparisons

All lead routing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update