BuiltWith vs HG Insights

BuiltWith5.8Visit HIHG Insights3.8Visit

Higher score BuiltWith #1 in Technographic Data Software 5.8/10 Free plan · paid from $144/yr Free plan✓ 1 of 5 features Visit BuiltWith

vs

HI HG Insights #4 in Technographic Data Software 3.8/10 Pricing on request ✓ 1 of 5 features Visit HG Insights

• BuiltWith fits best

  Broad technographic intelligence and lead generation

• HG Insights fits best

  Enterprise technographics and account intelligence

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Side by side

Feature	BuiltWith 5.8/10 Visit ↗	HIHG Insights 3.8/10 Visit ↗
At a glance
Editor score	5.8	3.8
Ranking	#1 in Technographic Data Software	#4 in Technographic Data Software
Best for	Broad technographic intelligence and lead generation	Enterprise technographics and account intelligence
Pricing model	Free plan + paid	Paid
Starting price	Not published	Not published
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud, Browser extension	Cloud
Platforms	Web, Chrome extension	Web
Support	Email, Phone	Email, Docs
Integrations	16 integrations	11 integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features BuiltWith 1/5 · HG Insights 1/5
Technology detection	Not published	Not published
Company profiles	Not published	Not published
Historical technology data	Not published	Not published
Technology intent signals	Not published	Not published
API access	✓	✓
Specs
Export formats	Not published	Not published
Monthly credits	Not published	Not published
Our review
Pros	Website lookup, market-share analysis, and historical usage data Lead generation with intent signals and public business contacts CRM integrations, exports, and API access for automated lookups	Combines technographics, IT spend, intent, contacts, and firmographics Supports market sizing, account research, enrichment, and AI-assisted workflows Connects with Salesforce, HubSpot, Snowflake, Gong, Outreach, and Salesloft
Cons	Advanced has no list generation and 0 API credits Basic limits users to two technologies, keywords, and retail reports Single-login access applies to Advanced, Basic, and Pro	Pricing is consumption-based and requires contact with sales No free or trial plan is available Broad functionality may exceed the needs of narrowly focused teams
Our verdict	BuiltWith is a web technology intelligence platform for sales, marketing, research, and investment teams. It identifies technologies used by websites, supports technology-based lead generation, tracks adoption and market-share trends, and… Read the review →	HG Insights is a B2B revenue intelligence platform for technology companies and other organizations selling complex products and services. It brings together firmographic, organizational, technographic, IT-spend, contract, competitive,… Read the review →

Strengths and trade-offs

• BuiltWith — where it wins

  • Website lookup, market-share analysis, and historical usage data
  • Lead generation with intent signals and public business contacts
  • CRM integrations, exports, and API access for automated lookups

  Where it doesn't

  • Advanced has no list generation and 0 API credits
  • Basic limits users to two technologies, keywords, and retail reports
  • Single-login access applies to Advanced, Basic, and Pro

• HG Insights — where it wins

  • Combines technographics, IT spend, intent, contacts, and firmographics
  • Supports market sizing, account research, enrichment, and AI-assisted workflows
  • Connects with Salesforce, HubSpot, Snowflake, Gong, Outreach, and Salesloft

  Where it doesn't

  • Pricing is consumption-based and requires contact with sales
  • No free or trial plan is available
  • Broad functionality may exceed the needs of narrowly focused teams

• BuiltWith5.8/10 · Free plan · paid from $144/yr

  Broad technographic intelligence with lead generation, intent data, integrations, and API access.

  Visit BuiltWithFull verdict →
• HIHG Insights3.8/10 · Pricing on request

  Enterprise technographics and account intelligence with broad data and workflow coverage.

  Visit HG InsightsFull verdict →