Wappalyzer vs HG Insights

Wappalyzer5.0Visit HIHG Insights3.8Visit

Higher score Wappalyzer #2 in Technographic Data Software 5.0/10 Free plan · paid from $250/mo Free plan✓ 0 of 5 features Visit Wappalyzer

vs

HI HG Insights #4 in Technographic Data Software 3.8/10 Pricing on request ✓ 1 of 5 features Visit HG Insights

• Wappalyzer fits best

  Technographic prospecting with enrichment

• HG Insights fits best

  Enterprise technographics and account intelligence

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature	Wappalyzer 5.0/10 Visit ↗	HIHG Insights 3.8/10 Visit ↗
At a glance
Editor score	5.0	3.8
Ranking	#2 in Technographic Data Software	#4 in Technographic Data Software
Best for	Technographic prospecting with enrichment	Enterprise technographics and account intelligence
Pricing model	Free plan + paid	Paid
Starting price	$250/mo	Not published
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud, Browser extension, Mobile	Cloud
Platforms	Web, Chrome extension, iOS, Android	Web
Support	Email, Live chat	Email, Docs
Integrations	5 integrations	11 integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features Wappalyzer 0/5 · HG Insights 1/5
Technology detection	Not published	Not published
Company profiles	Not published	Not published
Historical technology data	Not published	Not published
Technology intent signals	Not published	Not published
API access	Not published	✓ (best)
Specs
Export formats	Not published	Not published
Monthly credits	Not published	Not published
Our review
Pros	Individual and bulk technology analysis for prospect research Lead generation with email, phone, and contact-data enrichment CRM synchronization, alerts, and REST APIs across multiple platforms	Combines technographics, IT spend, intent, contacts, and firmographics Supports market sizing, account research, enrichment, and AI-assisted workflows Connects with Salesforce, HubSpot, Snowflake, Gong, Outreach, and Salesloft
Cons	Pro starts at $250 per user per month Higher-volume features require Business or Enterprise plans Its broad workflow may exceed the needs of simple technology lookups	Pricing is consumption-based and requires contact with sales No free or trial plan is available Broad functionality may exceed the needs of narrowly focused teams
Our verdict	Wappalyzer identifies the technologies used by websites for sales, marketing, RevOps, and partnership teams. It combines individual website lookups, bulk domain analysis, technographic lead-list generation, company and contact-data… Read the review →	HG Insights is a B2B revenue intelligence platform for technology companies and other organizations selling complex products and services. It brings together firmographic, organizational, technographic, IT-spend, contract, competitive,… Read the review →

Strengths and trade-offs

• Wappalyzer — where it wins

  • Individual and bulk technology analysis for prospect research
  • Lead generation with email, phone, and contact-data enrichment
  • CRM synchronization, alerts, and REST APIs across multiple platforms

  Where it doesn't

  • Pro starts at $250 per user per month
  • Higher-volume features require Business or Enterprise plans
  • Its broad workflow may exceed the needs of simple technology lookups

• HG Insights — where it wins

  • Combines technographics, IT spend, intent, contacts, and firmographics
  • Supports market sizing, account research, enrichment, and AI-assisted workflows
  • Connects with Salesforce, HubSpot, Snowflake, Gong, Outreach, and Salesloft

  Where it doesn't

  • Pricing is consumption-based and requires contact with sales
  • No free or trial plan is available
  • Broad functionality may exceed the needs of narrowly focused teams

• Wappalyzer5.0/10 · Free plan · paid from $250/mo

  A broad technographic prospecting toolkit with enrichment, alerts, CRM sync, and APIs.

  Visit WappalyzerFull verdict →
• HIHG Insights3.8/10 · Pricing on request

  Enterprise technographics and account intelligence with broad data and workflow coverage.

  Visit HG InsightsFull verdict →